Licenciatura en Marketing

As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.

The BA Marketing programme is designed to balance fundamentals with innovative ideas and practical skills and to improve leadership and confidence that enable students to succeed in marketing and the wider business world. By fostering a collaborative environment among scholars, students and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, and international marketing.

The BA Marketing programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Currently, less than 100 business schools worldwide have both AACSB and EQUIS accreditations.

Xi'an Jiaotong-Liverpool University (XJTLU, referred to as "XJTLU") is a new type of international university with independent legal personality and distinctive characteristics, approved by the Ministry of Education of China and jointly established by Xi'an Jiaotong University and the University of Liverpool in the United Kingdom. She is currently the largest Sino-foreign cooperative university in China. It started with science and engineering management and has strong cooperation. It has a bachelor's degree in the People's Republic of China and the right to grant a degree from the University of Liverpool in the United Kingdom.

Xi’an Jiaotong-Liverpool University is located in Suzhou, China, a thousand-year-old city known as "paradise on earth". Today’s Suzhou not only retains the ancient city style of parallel water and land and the cultural tradition of advocating culture and education, but also a city that keeps pace with the times. A modern city open to the world. In recent years, its gross national economic output value has grown rapidly at an annual growth rate of nearly 15%, and its GDP has long been among the top five cities in mainland China, especially its internationally renowned China-Singapore Suzhou Industrial Park has gathered a large number of Fortune 500 companies. With international cooperative enterprises and R&D institutions, XJTLU provides an unparalleled economic and social ecology and a vast development hinterland for the sustainable development of Xi'an Jiaotong-Liverpool University located in it.