Licenciatura en Marketing (Hons)

This course is accredited by the Chartered Institute of Marketing (CIM), giving you valuable exemptions from professional exams, access to the CIM network and extra value for your CV.

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skill set that will always be in demand.

Why UWE Bristol?

BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.

We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.

Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.

Develop your ability to communicate in a compelling way, understand consumers, and coordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from the industry, placements and internships, competitions and case studies present regular opportunities to access the industry and gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprises or government. There are roles to suit all personality types whether you love to network or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

At UWE Bristol we empower you to make a choice. To choose a university that challenges itself as much as you. To choose a passion that gives you purpose. To choose a community that leads the way, encouraging you to question everything, and to become the best you can be.

Change the world

At UWE Bristol, we’re focused on solving future global challenges through outstanding learning, world-leading research and a culture of enterprise.

Here, we empower our students to make a choice. To choose a university that pushes itself as much as it pushes them. To choose a community of original thinkers - breaking new boundaries and leading the way.

From our enterprise support programmes to industry masterclasses. Professional mentoring to business incubators. World-leading research facilities to work experience opportunities across the globe. We give our students the tools they need to act on their ideas and make them happen.

Each of our pioneering courses has been created in partnership with industry professionals. And over 150 come with professional accreditation from industry bodies. Coupled with world-class teaching, they’re designed to equip students with the most in-demand skills, and the kind of mindset that employers want and need. So that when you graduate from UWE Bristol, you’re ready to take on the world.

Our mindset

We believe that it’s only when you ask 'what if?' that you discover 'why not?'. That’s why we’re not afraid to ask difficult questions – and tackle the big issues head-on. It’s our way of continuing to make a real difference in the way we learn, analyse and contribute to the world we live in.

Our values

Ambitious

We’re not afraid to shape, challenge and tackle the big issues, to take the initiative and pave the way.

Inclusive

We make UWE Bristol a supportive and inspiring place to learn and work – somewhere where diversity of experience and perspective is encouraged, and learning and research are shared and accessible.

Innovative

We create new opportunities for the people who work and study with us. We embrace different ideas and pioneer new and sustainable ways of doing things.

Collaborative

We have strong connections locally and globally. We help people and organisations be the best they can, building trust throughout our university community and beyond.

Enterprising

We instil a thirst for new knowledge, its creation and application, empowering our students and staff to demonstrate a creative questioning approach, a 'can-do' confidence, and the ability to navigate uncertainty.