Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain create intelligent enterprises.
In this MSc Digital Business Management Master's degree course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables the development and implementation of digital change in business.
When you complete the course, you'll have the skills and practical experience to lead and manage the digital transformation of businesses in any industry.
What you'll experience
In this Digital Business Management Master's degree course, you'll:
- Learn how to initiate and lead digital change from academics with professional experience and industry speakers.
- Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics.
- Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications and other ERP and CRM software in your career.
- Complete a digital business consulting project where you'll work with a company in the UK or overseas to develop and implement digital solutions.
- Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes.
- Access our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases.
- Study full-time over one year or part-time over two years at a university with excellent teaching, research and industry engagement in this subject area.
- You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification.