Licenciatura en Digital Business & Data Science

Learn how to apply cutting-edge analytics tools on Big Data in order to facilitate mission-critical management decisions and graduate into one of the leading segments of Industry 4.0.

Nowadays, the research and study of social sciences of the internet (the life online) are so relevant for people, businesses, and governments that will play competitive advantages at regional, country, and global landscapes in the short future.

Moreover, the paradigm changed from an economy based on natural resources, physical inputs, and value chains based on physical infrastructure into one based on new knowledge, digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks, and consumer data.

There are driving forces - political, social, cultural, economic, and technological factors - that are promoting a disruptive change on digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. program offers students an insightful view into the future.

This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modeling, consumer behavior, brand management, social media marketing and communication, online sales, and customer relationships management. The same goes for processes reengineering, operations, and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance, and policymaking.

This study program is aimed specifically at students who are curious and have the creativity to imagine and the aspiration to learn and develop something new that impacts the world and changes their lives.

Our students have multidisciplinary backgrounds, different nationalities, diverse cultures, and multiple perspectives. You will learn how to develop entrepreneurial and innovative projects that combine new knowledge on digital technologies and business administration & management while responding to disruptive corporate industry challenges. If you want to engage in an advanced content curriculum and innovative pedagogy experience, while interacting with a highly qualified faculty team, who will support you individually along with the program and beyond, then the Digital Business & Data Science B.Sc. program is a differentiator.

Course Requirements

Application requirements:

Please note: All documents in a different language require an official translation to English or German.

Application form High school/bachelor diploma and transcripts (Or equivalent occupational diploma officially translated to English or German.) Language Proficiency (or request to waive*) CV Copy of Passport Letter of motivation Non-EU applicants only: €3,000 deposit (This reservation fee will be deducted from the total amount of study fees)

Once the application is complete, the student is required to complete an online test (UE sends the login details). The online test is an intelligence structure test. The students are not required to study for this test.

*Language Proficiency:

Please note: German-taught programs need both English / German language certificates.

• IELTS 5.5 overall
• TOEFL iBT72
• TOEFL ITP (paper based) 543
• Pearson Test of English (Academic) 59
• Pearson Test of English (General) Level 1
• Cambridge English Advanced and Proficiency 160 overall
• Cambridge Exam First (FCE)
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• PASSWORD 5.5 (no less than 5.0 in each component)
• EF SET (50-minute Test) 51 (only for students applying with an MOI (Medium of Instruction) letter)
• Duolingo 90

Language Waiver:

To request a language test waiver, you must have studied in a country where the official first language is English:

• At least nine months in duration;
• Full-time;
• Undertaken at a recognized institution where teaching and assessment throughout the course are entirely in English;
• Has been completed within 2 years of the start date of the course to which you are applying;
• Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested.

Facts:

• Degree:  Bachelor of Science (B.Sc.)
• Possible places of study:
  • Berlin
  • Hamburg (accreditation in preparation)
• Language of instruction:  English: Berlin & Hamburg
• Semester abroad:  4th semester
• Semester start dates:
  • Winter semester: September
  • Summer semester: March
• Credit Points:  180 ECTS
• Options for specialization:
  • Customer Relationship Management
  • Marketing
  • Entrepreneurship
• Highlights:
  • Study in small groups and in a friendly atmosphere at an international campus with renowned lecturers. Selectable specializations, practical projects, field trips, and semester abroad provide great career opportunities.

What makes it outstanding to study at the University of Applied Sciences Europe

The University of Applied Sciences Europe is an accredited higher education institution awarded with multiple prices. We put emphasis on internationality. That's why we were ranked as "one of the best 25 international private universities in Europe" (U-Multirank 2020). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognized) German degree that is entirely taught in English. Also, we are ranked as one of the best universities in Germany in the field of business studies (U-Multirank 2020).

At the University of Applied Sciences Europe, you will study in small course groups. We guarantee you individual mentoring and close contact with the lecturers. Our professors are leading experts in their fields with outstanding teaching, research, and business success.

Moreover, we also value the linkage between higher education and the corporate industry ecosystem. The theory you learn will find a practical approach in several project weeks. The variety of interdisciplinary courses gives you the chance to determine the content of your studies. We offer modern equipment like projectors in every room, Mac pools, SW programs, and more.

The program - courses and semester abroad

In the first part of your studies you will gain knowledge in the following fields:

• Quantitative Methods & Mathematics for Digital Technologies
• Economics
• Business Administration, Management, Law, Accounting, Finance, Operations
• Digital Transformation, Digital Marketing, E-Commerce, and IT Services Management
• Data Structure & Algorithms and fundamentals in Programming
• Soft skills & English

Before you start your semester abroad – at one of our partnered institutions, you have the possibility to start an internship at one of our partnered companies. We value very much our network-based innovation system.

In the 5th and 6th you will learn deeper and advanced knowledge in the following areas:

• Data Science & Analytics, Advanced Programming, and Engineering & Development
• Networks and Cybersecurity
• Customer Relationship Management
• Marketing
• Entrepreneurship

In the last stage, you will work on a business/technological project and, finally, on your Thesis for your degree in Bachelor of Science (B.Sc.).

Your career options with a degree in Digital Business & Data Science

This bachelor program is for strategic leaders, entrepreneurs of digital and disruptive businesses, innovators, and digital marketers. It is also for technology strategists, data scientists, and software and web developers of the most innovative businesses and technical solutions to serve customers and add value to partners within global ecosystems.

Professional Opportunities

• Digital Business Leader and Strategist
• Digital Business Development Manager
• Digital Innovation Manager
• Digital Product & Service Designer and Developer
• Digital Marketing Manager
• Data Scientist Manager
• Digital Research & Development Manager
• Software Developer, Web Developer, App Developer
• Digital Business Consultant
• Chief Executive Officer
• Chief Digital Transformation Officer
• Chief Digital Marketing Officer
• Chief Digital Sales Officer
• Chief Digital Operations Officer

What is Digital Transformation?

• It is the new investment in technology, platform business models, systems, processes, tools, servers, cloud solutions, and digital equipment to drive new value for customers and employees and compete in an ever-changing digital economy.
• It doesn’t solely focus on technology. Early in its rise through the hype cycle, digital transformation was largely technology-centric with a majority of its audience consisting of CIOs, IT professionals, vendors, integrators, and consultants. But, not anymore.
• It is about change, innovation, and leadership, i.e., is part of technology, but also part of human

Industry 4.0

Since the 1990s' the internet exploded and connected almost 1 billion users - the first wave, in the 2000s' users connected almost reached the triple, with another 2 billion - the second wave, but nowadays digital connections are embedded in most aspects of our daily lives. By the end of 2018, the value of the global information technology in industry 4.0 eclipsed the $4.8 trillion mark in 2018, and it is still growing in 2019 and the next coming years.

In 2008, the number of "things" connected to the internet exceeded the number of people on earth.

Tuition fees & funding

As a private university, the University of Applied Sciences Europe is funded not by the state, but by tuition fees. For this reason, studying at the University of Applied Sciences Europe costs more than at a public university. But it’s worth it: Our graduates meet the essential requirements of careers in business, and this sets them apart from the graduates of many public universities.

All costs are included in the monthly tuition fee.

No additional costs will be incurred, such as a matriculation fee, exam fees, bachelor thesis fee, or similar, as long as the course is completed within the standard study period.

The costs for the semester abroad are not included in these fees, as there are substantial differences depending on the country and university.

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information.

Application process

You can apply a year in advance for your desired starting semester.

To qualify for a bachelor's degree at the University of Applied Sciences Europe, you must meet the following requirements:

• Online application
• Certified copy of your high school diploma or equivalent occupational certificate
• Entrance examination
• Personal interview (e.g., via Skype)
• Good English language skills

What’s special about us

The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & events, and art & design. Our teaching approach: practical, international, interdisciplinary and focused on success. The UE also offers a family-like environment in which you can study. We want to create an environment in which you can develop a strong character. Five basic factors form the backbone of our university: You study in an informal atmosphere to enable you to grow as a person. Trust is placed in you. You experience success. You learn based on a hands-on approach. And think along international lines. To put this policy into practice, the UE creates an atmosphere of well-being and fosters a climate in which you can perform your best.

Our campuses

Berlin, Hamburg, and Iserlohn – the characters of these three cities could not be more different. You can choose a unique atmosphere in the capital, a northern German port city, or an American-style campus-based university, whichever you prefer. After all, deciding on a course and a university is also governed by place: The question “What do I want to be?” is closely linked with the question “Where do I want to be?” for many people. The three campuses cater to a wide range of wishes: For example, the campus in Berlin is situated in the heart of the city, just off Potsdamer Platz. The campus in Iserlohn is surrounded by green spaces and offers lots of leisure-time activities at Seilersee. The campus in Hamburg is located in the Altona district, right next to the port and the Elbe River.

Germany:

• Germany is the strongest economy in Europe and unemployment rates are low.
• Low crime rates.
• Relatively low cost of living.

Berlin:

• Low cost of living
• Buzzing international city with a great lifestyle.
• No German required (everyone speaks English).
• The campus in a great location (city center, well-connected).
• Headquarters of many international companies and start-ups.
• Great for entrepreneurs and freelancers.

Our programs

At UE we offer bachelor’s and master’s degree programs, both full-time and part-time while in employment. Two guiding principles apply to all programs: practical learning and thinking along international lines. Practical learning In addition to well-known scientists, many famous personalities from a variety of industries teaches at the “University of Applied Sciences Europe”. The university has close ties with business, and a lively exchange of information takes place. One priority is to incorporate as many of the requirements of the job into your studies as soon as possible. Our active exchange also gives you the opportunity to observe how successful people do business. Thinking along international lines National boundaries have long blurred in the world of business. Consequently, it is our policy to look beyond lines on a map. Thus, a semester of study abroad is a fixture of the bachelor’s degree program and the International Summer School of the master’s degree program. This stay abroad is organized in close collaboration with our partner universities in the Global University Systems (GUS) . In addition, meeting students from all over the world is part of everyday life at our university.

Focus on Employability:

• 93% of business graduates are employed within 1 year;
• Practical experience in real-life projects;
• Partnerships with renowned companies;
• International students are eligible for an 18-month post-study visa;
• Semester abroad/ work experience semester integrated into programs;
• Career center and international office to support students.

Our aims

Our most important aim is your success. We are there to see to it that you are ideally prepared to launch your professional career and to make your own way. With this in mind, we educate our students to become young professionals with an enterprising spirit and approach. How knowledge and skills are taught Today, you need a combination of abilities to forge a successful career. Substantive knowledge and social skills, management know-how, and confidence at an international level are the basis for a managerial career in the free economy. These days, enterprising young managers with a good theoretical education and who have acquired relevant practical experience both at home and abroad during their studies are sought-after in all fields of business. We equip you to meet these requirements. The results speak for themselves: Graduates of the “University of Applied Sciences Europe” enter employment very quickly.

Programs and student experience

• UE in Top 10 private universities for teaching quality in business studies;
• Students are taught in small groups;
• Highly qualified lecturers with real-life experience in their area of expertise;
• Unique choice of programs;
• Wide range of programs;
• Most programs are offered 100% in English;
• State-of-the-art equipment;
• Interdisciplinary learning;
• International excursions;
• Students from 100+ nationalities on campus.