Grado en Marketing y Gestión Comercial

Discover the universe of business and marketing with a global perspective

The Degree in Marketing and Commercial Management from the Universidad CEU Fernando III will allow you to acquire knowledge and skills to be able to define the strategic lines and commercial policies of any company.

Practical learning adapted to the needs that the business world demands, from the point of view of marketing and business management, which will give differential value to your resume.

Both marketing and commercial management are two disciplines that complement each other and are fundamental to the success of any company.

Training Objectives

The Degree in Marketing and Commercial Management provides the development of professional, technical and personal capabilities for the performance of managerial functions in the field of Marketing. Students who take the Degree in Marketing will learn about new trends, with a preparation that offers analytical, creative, digital and competitive training to face new challenges, as well as to detect new business and innovation opportunities. The Degree in Marketing is taught from a clearly experiential perspective in which theory is supported by a learning methodology based on practical cases, teamwork, marketing simulators, workshops with professionals and project development. Train the student for managerial functions in the field of Marketing in the international context in which we live. Prepare students for professional performance with knowledge and skills that allow them to command sales departments, plan and execute marketing developments and innovation projects. All from a capacity for creative adaptation to the market. Students will receive training based on teaching innovation and new technologies.

The Fernando III El Santo University Foundation, owner of the Universidad CEU Fernando III , the fourth CEU University in Spain, has its main headquarters at the CEU Andalucía University Campus, located in Bormujos (Seville). With a strategic location with respect to the capital of Andalusia and the rest of its provinces, it has areas for leisure, sports, nature and services, as well as a teaching building with spacious and modern facilities.

The CEU is characterized by academic excellence and comprehensive training, which are the foundation of an institution with more than 90 years of experience and educational centers distributed throughout the national territory: 4 Universities, 4 Professional Studies Centers, 10 Colleges, 2 Vniversitas, 10 Research Institutes, Postgraduate and Doctoral Centers, where more than 210,000 students have completed their studies and where currently 37,000 students fill their classes.

In the academic field, our centers are based on innovative pedagogical models, committed to internationalization, new technologies and proximity to the labor market of the various educational programs, related to as varied as, among others, Education, Sports, Law, Business, Health or Engineering.

We want our students to reach their full potential with quality education, excellence and values.

Mission and vision

Social improvement is the mission of the Fernando III El Santo University Foundation, through the Universidad CEU Fernando III , with an educational model based on the integral conception of the person. Likewise, the institution acts in the public sphere in favor of justice and the defense of human beings. The institution's objectives focus on achieving academic and professional excellence, innovating in its educational proposals and training students in human values and virtues.

Values

Our Institution stands out for promoting the commitment of teachers and the thousands of students who attend our classrooms each year with the construction, from the perspective of Christian humanism, of a more just society. A society based on a model of a person that cultivates values such as sacrifice, effort, responsibility, a healthy critical spirit, solidarity, freedom of thought, the search for truth and permanent debate as fundamental pillars.

Gente CEU is, in short, a way of being and living that transcends the classroom and leaves its mark on all areas of life.

Rector's Presentation

The Universidad CEU Fernando III is committed to an academic model oriented towards excellence and the comprehensive training of its students, who, through practical training and thanks to the best material and human resources, will have access to the world of work and the international world. To this end, it will increase the current academic offering of CEU in Andalusia with degrees related to business, legal, technical, education and sports branches, which can be expanded in subsequent phases to health and humanistic ones.

Its objective is to link the CEU university tradition with the innovation characteristic of the most unique and advanced higher education projects, promoting a pedagogical proposal of excellence based on ethical values, with a high demand and added value offer.

It will constitute a space to attract and retain talent, which represents an opportunity for the multi-sector technological and business development of Andalusia, establishing itself as a center of thought at the service of society and an international educational reference from southern Europe.

It was born with the aim of adapting to the new demands of a university community that requires personalized attention, allowing it to face with full guarantees its future incorporation into a changing and increasingly demanding labor market.

It is oriented, therefore, to the comprehensive training of our students, to their employability, to quality teaching and research, to pedagogical innovation and with a regional, national and international vocation.

A university initiative also socially committed to defending the dignity of people and the values of Christian humanism, designed to provide high added value to the entire Andalusian University System, through collaborative work with the Administration and with all public sectors and private.

The Universidad CEU Fernando III is the fourth university of the CEU, the first Spanish educational group of social initiative, non-profit and with a very broad scholarship policy. Faithful to its history, it faces this project with a vocation for excellence, to offer a strong University, relevant for its students and families, educational authorities and for society as a whole and ambitious in the best sense of the word and that expresses the permanent desire of improvement characteristic of the CEU.

I am convinced that this new university will play a fundamental role in the cultural, economic and social development that Andalusia will experience in the coming years, promoting synergies in favor of excellence, thanks to the commitment and drive of our educational community and the support of society. Andalusian.

Welcome to Universidad CEU Fernando III , a space for the preparation of excellent professionals, but, above all, people of integrity, trained in the values of Christian humanism and willing to offer the best of their talent to improve our society.