Marketing Internacional de la Moda

What's the International Fashion Marketing course about?

This is a business course which focuses on the fashion industry. The main aims of the programme are to develop a deeper knowledge and understanding of the principles of fashion marketing within an international context and to enable individuals to apply the principles of fashion production within a global marketing environment. The course balances both practical business and management skills with academic analytical rigor.

The course consists of the following modules:

• Corporate strategy & the Fashion Industry: This unit explores strategy techniques and processes in global industry environments relevant to the fashion industry.
• Fashion Brand Management & Communications: This module critically evaluates the role of branding and communication within a fashion context
• Fashion Buying & Merchandising: This unit will develop an understanding of the practices required within buying and merchandising roles and their relationship to marketing.

Semester two Modules:

• Business Simulation for the Fashion Industry: Students will learn how to implement, review and appraise business strategies, objectives and management decisions within a global market environment.
• Fashion Event Management: Students will learn how to deliver a successful fashion event for the international fashion marketing industry.
• Management of International Fashion Marketing: This unit will cover fashion marketing policy and management within an international environment.

Each module is assessed by two tasks which are based on industry scenarios

AS THE LARGEST FURTHER EDUCATION COLLEGE IN THE UK, WE’RE SHAPING AN AMAZING FUTURE FOR OUR STUDENTS. With our focus on careers and a work-ready Greater Manchester, we’re creating greater opportunities in the heart of our city and leading the way in education. The Manchester College offers an unrivalled choice of courses for school leavers at 16 including vocational programmes, such as construction, and apprenticeships.

We aim to ensure all our students reach their full potential so you’ll find the college committed to quality and a positive and inclusive place to study. As well as experiencing fantastic teaching, you’ll get welfare and guidance support and you could benefit from financial assistance to help you cover everyday costs. We also offer support with English, math and ICT for those learners who need assistance with the practical skills required in everyday life, education and the workplace. Take a look at our case studies, the video gallery section and the news stories on our students and see for yourself.