Programa de Maestría en Investigación de Mercados

Coca-Cola Center for Marketing Studies

The Coca-Cola Center for Marketing Studies, established in 1986, seeks to advance professional marketing research education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information. The Master of Marketing Research Program, an internationally recognized graduate program within the Terry College of Business, is administered by the center. The center also works to maintain and strengthen relations with the business community.

The Center is funded by endowment grants from the Coca-Cola Company, The Coca-Cola Foundation, AC Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors. These funds support assistantships for the MMR students, faculty research grants, teaching materials, and seminars by industrial leaders. The faculty of the Marketing Department appreciates this support by these firms and invites the participation of other firms.

Masters in Marketing Research Program Benefits

The Terry College MMR Program is the leading specialized program for developing skilled marketing research professionals and executives. The program offers a unique blend of academic coursework, practical applications and projects, industry speakers and seminars. The benefits of the MMR are unmatched:

Exceptional Career Placement Record The Terry College MMR is recognized for its exceptional success in placement. Demand for experienced MMRs is high (100% placement) and salaries are competitive (average salary $70,000 since 2005). On average, more than 25 client and supplier firms conduct interviews for MMR students. Placements are available nationwide and international placements are increasing. Financial Assistance Financial aid in the form of assistantships are available. The stipend is $10,000 and includes a tuition waiver. Assistantships are awarded on the basis of merit. 12-Month, Focused Curriculum Challenging and cutting edge coursework provide MMRs with the knowledge and skills necessary to succeed in the marketing research industry in just 12 months. The MMR faculty ensure that courses, assignments, projects, and speakers are relevant to real-world applications. Practical Approach to Learning MMR courses stress practical application to real-world marketing research problems. Board-sponsored research projects - from problem definition to research design, data collection, analysis, and final client reports - are conducted annually to provide hands-on experience. In the past, projects have been sponsored by Microsoft, IBM, Coca-Cola, and Home Depot. Other Benefits Individual Attention to Students MMR class sizes of 30 or fewer students enhance faculty attention to individual student learning and personal development. MMR faculty, Advisory Board members, and Alumni develop first-name professional relationships with students and provide the individual coaching and mentoring essential for career development.

Active Role for Industry Executives The MMR Advisory Board provides seminars, sponsors live marketing research projects, and offers counsel on admissions, curriculum, and placement policies. This past year, more than 25 executives led seminars, and over 50 attended the fall and spring Board meetings.

Technologically Advanced Facilities and Campus MMR classes are conducted in a dedicated and fully equipped classroom and computer lab. Multimedia equipment is available for state-of-the-art presentations and computer-assisted instruction. MMR students are taught to use the latest analytical tools and multimedia technology. Additionally, wireless Internet capabilities exist on the UGA campus as well as the downtown Athens area.

MMR Class Quality and Diversity The Terry College MMR classes are characterized by their intelligence, work experience, and cultural diversity. A sense of cooperation and support among MMR students is apparent and enables students to work and learn successfully in a team environment.

Long-Term Career Prospects Long-term prospects for MMRs are exceptional. Newly graduated MMRs move quickly into Project Manager, Senior Analyst, and Marketing Research Manager roles. Many of our alumni are now Directors of Marketing Research at client firms or Senior Vice Presidents at suppliers and agencies. The MMR provides clear passage to these top management careers.

Admission Requirements Besides a strong desire for a career in marketing research, what does it take to be part of the Terry MMR program? Here are a few of the qualities we look for. However, please note that we evaluate each student application on an individual basis. We take the following qualities into consideration, as well as the strength of the personal essay and interview.

Bachelor's degree

Strong undergraduate grade point average in a quality degree program Average GPA for students entering the MMR program: 3.4

Excellent verbal and mathematical skills

Competitive GMAT scores Average GMAT score for students entering the MMR program: 630

Faculty references

Relevant work experience prior to entering program While most students entering the MMR program have prior work experience, students are also encouraged to apply to the MMR program for enrollment straight after completing their undergraduate studies.

TOEFL scores for international applicants

Founded in 1912 as the School of Commerce, the Terry College is the flagship business school in the state of Georgia and one of 15 schools and colleges at the oldest state-chartered university in the country.

We take great pride in the success and accomplishments of our 55,000 alumni. The College's outstanding faculty, numbering more than 140, provides world-class research and scholarship for the academic and business communities. Dozens of teaching fellows, instructors and executives-in-residence enliven our classrooms and enrich our students. And our resourceful, customer-oriented staff supports a learning environment that is second to none.

The Terry College's undergraduate and MBA programs are highly competitive in their admissions. More than 95 percent of the university's in-state freshmen receive the merit-based HOPE Scholarship, paying full tuition and fees. And the MBA program's 651 average GMAT score places Terry among the 15 highest averages for public business schools.

The Terry College awards doctoral degrees in eight academic disciplines, producing researchers and teachers for leading universities and businesses. Our undergraduate and graduate programs are consistently ranked among the best by U.S. News & World Report, Business Week, Forbes and The Wall Street Journal.

Since 2001, we've also initiated several degree programs in metro Atlanta. An Evening MBA program is offered at UGA's Gwinnett campus near Lawrenceville, and a new Evening MBA program and our Executive MBA program are housed in the college's Atlanta Executive Education Center in Buckhead. This facility also hosts a growing number of innovative non-degree executive education programs.