BBA en Marketing

A Bachelor of Business Administration degree in Marketing from Siena Heights University will open many types of employment opportunities for you. With Siena Heights University’s emphasis on communication and ethics, you may confidently choose to start a new career or take your work in the business field to the next level. Through its curriculum and advising, the BBA faculty offers business majors the opportunity to become proficient, engaged citizens. This is imperative in today’s business climate. Approximately 60 percent of the program’s core courses are based on case methodology. Case study sharpens analytical ability and heightens student ability to think and reason rigorously. Other focuses in the BBA program include communication, creativity, and integrative thinking. We want our students to be able to express their creativity through writing, verbal, and visual means, have the skills to detect interrelationships among component parts, and assess their importance in creating solutions.

Clubs And Organizations

The Business Management Association (BMA) is a campus club that welcomes students interested in business (from accounting to entrepreneurship, from international studies to marketing). The club serves three major purposes: education, service, and social enrichment.

Volunteering as a club officer provides students the additional opportunity to develop, strengthen and apply leadership skills.

The Capstone Experience

To complete the major, Business students adopt the role of CEO and present a final case analysis to a panel of local Michigan business professionals —demonstrating the student’s understanding of business’s best practices.

BBA grads often pursue careers in advertising, banking, small business ownership, manufacturing, and retail. Master the skills employers are seeking via an online BBA degree or take classes in person with the option of a concentration. Concentrations include coursework in marketing, management, finance, and more. The curriculum is customized based on each individual student’s path and goals.

Siena Heights University is a Catholic university founded in 1919 and sponsored by the Adrian Dominican Sisters. Enrolling a diverse community of traditional-age and working adult students, Siena Heights is a coeducational institution accredited by the Higher Learning Commission that was founded in the liberal arts tradition, offering associate’s, bachelor’s, and master’s degrees. The University is headquartered in Adrian, Mich., with degree completion centers in Dearborn, Southfield, Benton Harbor, Monroe, Battle Creek, Kalamazoo, Lansing, Jackson, and Online.

Mission

The name Siena honors St. Catherine of Siena, a 14th-century Italian Dominican who dedicated her life to a quest for truth and social responsibility. Similarly, the mission of the institution – to help students become more competent, purposeful, and ethical – grows out of the philosophy of Siena.

Throughout its history, Siena Heights has built a proud tradition of innovative responses to challenging social needs. Originally a college for women who intended to become teachers, Siena broadened its offerings over the years and by the 1950s was recognized as one of the nation’s 10 best liberal arts colleges for women.

The mission of Siena Heights University, a Catholic University founded and sponsored by the Adrian Dominican Sisters, is to assist people to become more competent, purposeful, and ethical through a teaching and learning environment which respects the dignity of all.

Accreditation

Higher Learning Commission

In addition to the accreditation of Siena Heights University by the Higher Learning Commission, the following academic programs are accredited by their professional organizations:

• BFA and BA Programs in Art are accredited by the National Association of Schools of Art and Design (NASAD).
• BSW in Social Work is accredited by the Council for Social Work Education’s Commission on Accreditation (CSWE).
• The Division of Education at Siena Heights University is granted Accreditation at the initial-licensure level by the Council for the Accreditation of Educator Preparation (CAEP).
• The baccalaureate degree programs in nursing at Siena Heights University are accredited by the Commission on Collegiate Nursing Education (CCNE), 655 K Street NW, Suite 750, Washington, DC 20001, 202-887-6791.
• The master’s degree program in nursing at Siena Heights University is pursuing initial accreditation by the Commission on Collegiate Nursing Education (CCNE), 655 K Street NW, Suite 750, Washington, DC 20001, 202-887-6791. Applying for accreditation does not guarantee that accreditation will be granted.

Siena Heights holds membership in the Association of Catholic Colleges and Universities, the Michigan Association of Colleges for Teacher Education, the Association of Independent Colleges and Universities of Michigan, the Michigan Colleges Foundation (MCF), the Council of Independent Colleges, the National Association of Intercollegiate Athletics, the Council for Opportunity in Education, the Association of Governing Boards, the National Association of College and University Business Officers, and several athletic conferences, including the Wolverine-Hoosier Athletic Conference.

The University is authorized to prepare students for teacher certification in Michigan and other states. Upon request, students may review University accreditation at the office of the Vice President for Academic Affairs, Sacred Heart Hall, Room 202, on the Adrian campus.