Máster Internacional en Marketing Digital y Transformación Empresarial

The Master in Digital Marketing and Business Transformation is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education, and vocational and lifelong training.

This Master offers to participants:

• Solid intensive training and knowledge on Digital Business Transformation, Digital Marketing Communications, and Tools such as SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing, etc. Participants will acquire and walk away with a practical understanding of Digital Marketing and how it can transform their businesses, by understanding digital consumers’ behavior through analytics, customer insights, comprehensive strategies to optimize customer engagement, and through data to create action for effective digital performance.
• Engaging and interactive didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business.
• Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.

Shape your professional path through 4 pillars:

Real link with companies

• Business Practice LAB
• Virtual Coffees with CEO’s
• Capstone Project
• Virtual and Look & Touch Company visits

Worldwide

• Global Experience
• International Bootcamp
• International Faculty
• Classmates from over 150 countries
• Global Network

Professional Impact

• RBS4Entrepreneurship
• Career Services
• Company meetings
• Job & Placement
• Leadership Program

Higher Purpose

• Creation of Sustainable Business models CRS Business approach Socially Responsible mindset

Managerial training and research of excellence

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide. It aims at contributing to closing the gap that exists between the academic and the job worlds by running managerial training courses designed to transfer the knowledge needed to kickstart or grow professional careers or business activities. The Rome Business School’s mission is to help entrepreneurs, managers, and professionals reach their full competency potential and improve their ethical approach to both business and work, enabling them to contribute to the development of economic humanity and of a more prosperous and fair society, one in which the central role played by the individual is acknowledged and valued. The Rome Business School’s lectures can be attended flexibly either on-campus in Rome or from the location of your choice through its latest generation distance learning tool.

Cultural and Professional Development

Based in Rome but active in the whole of Italy and internationally, the Rome Business School gives graduates, professionals, and entrepreneurs the chance to develop their competencies in managerial disciplines based on the best international standards, thus helping them to become competitive in the job, professional and entrepreneurial markets.

Certified Quality

All the Rome Business School has obtained the ISO 9001:2008 certification, which recognizes the top quality standards of our training activities. The ISO 9001:2008 accreditation recognizes that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation, and continuous improvement. The courses offer the highest levels of teaching quality and scrupulous care for the participants’ needs. The personalized assistance of expert teachers, the wealth of learning materials, and the meticulous checking of the learning progress ensure the maximum effectiveness of the training courses.

Accreditation

The Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University, and Research) as a research center, and is listed in the National Research Registry with the code 61598 and it's legally recognized and authorized by the Italian Republic and Chamber of Commerce. The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.

Mission

Rome Business School ’s mission is to train entrepreneurs, managers, and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of economic humanity and of society more prosperous, fair, and respectful of the central role of the individual.

International Perspective

Rome Business School is an International Institution that has already hosted students from more than 140 countries. Furthermore, Rome Business School is proud to avail itself of an international faculty of primary level, an expression, and bearer of the most modern knowledge about management and entrepreneurship. Rome Business School employs university lecturers, company trainers, consultants, managers, and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leave you with a patrimony of knowledge for your personal development. Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system. Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities, and companies.

Why Us

An excellent training offer, developed through the careful analysis of the best international experiences, to guarantee you a competitive advantage in the market.

A modern training offer: we provide courses on the most advanced managerial trends and techniques, such as intercultural management and business-oriented social media usage.

Highly qualified teachers: all Rome Business School teachers are university lecturers, trainers, and managers carefully selected based upon their proven professionalism and experience, capable of transferring to the students both a well-defined conceptual framework and valuable references to concrete professional practices.

Career-service: a set of personalized services designed to help our students to access or develop in the job market (internship opportunities, a CV review, inclusion in our database, job interview management support, networking with companies, managers, and professionals).

Alumni network and community: participants in our courses are admitted by the right to the Rome Business School Alumni Network, a network that enables them to remain in contact with all alumni and teachers, exchange experiences, and share projects and professional development opportunities.

A loyalty card which allows you to accumulate points and get discounts on our training courses.

Unique learning content and study materials: all Rome Business School training courses involve cutting-edge teaching content, in line with the best international standards, and constantly updated based on the latest cultural trends. With every course, participants also receive a wealth of documentation and suggestions for possible further in-depth studies.

A wide range of flexible study methods, to meet all requirements and make it possible for participants to balance their learning commitments with their personal and professional engagements. Master courses, specialization courses, and a rich catalog of short courses designed to meet all your learning needs. Courses can be taken on campus, remotely, and in-house.

An applied teaching method: all courses include exercises and real-life case studies, which flesh up the teaching and make it truly valuable for the job market.

Learning Options

The Rome Business School’s courses are taught in English and they can be attended, based upon preference, either On-Campus or Online, with the following options:

Language of instruction

Italian

Full time

Lectures are held from Monday to Thursday.

Executive

Lectures are held on Saturday full-day.

Professional

Lectures are held on Tuesday or Thursday from 7 to 8.30 pm

Distance learning

For this option, the Rome Business School employs a cutting-edge online platform, through which you will be able to Follow lectures with full video and audio, interact in real-time in audio and video with the teacher and the other attendees and collaborate and share documentation

In House , The courses can also be taken in-house - directly at your company, agency, organization, or professional headquarters.