BA (Hons) Fashion Buying and Brand Management

Set the trend.

Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. This fashion management degree has achieved a 96% student satisfaction rate*

*National Student Survey (NSS), 2020

Why study this fashion buying and brand management degree?

An impressive 96% student satisfaction rate (NSS results 2020) Uniquely skilled graduates with both creative flair and business acumen Inspiring industry guest lecturers Teachers are industry pros who deliver a cutting-edge curriculum Outstanding industry connections and partnerships Access to covetable industry resources: WGSN, Edited, Mintel and LSN Global Free Adobe suite software and access to a £300 laptop bursary Work-based learning opportunities

This exciting fashion management degree in London, UK, encourages creative flair whilst also developing your business nous, including problem-solving, organisational, planning, promotional and fashion management skills.

You will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development.

This fashion marketing degree course will also teach you how to predict fashion trends, plan a fashion range, understand consumer behaviour and undertake psychographic profiling. It has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry.

Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into manufacturers, trade fairs, fabric suppliers and retail spaces.

This means you will develop a real understanding of the different roles and networks available to you. At Ravensbourne University London, we’re all about making you truly industry.

Using the Adobe suite and online fashion resources, you will develop the creative and practical skills to enable you to plan a fashion range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion, including fashion marketing, buying and brand management.

During this fashion management degree, you will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.

Do you wish to interpret consumer behaviour and build an understanding of the current global fashion market? Perhaps you harbour ambitions of releasing your own clothing range? This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and management.

Learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Our curriculum revolves around industry guest talks and manufacturing site visits, giving students a real understanding of the different roles and networks available to them.

This course has been designed to provide students with the mindset and skills needed to succeed in the industry.

This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise.

"I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. Not only do the students possess the skills to succeed, they also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry." — Melanie Mitchell , Founder of Someday Talent

We're an innovative, industry-focused university located next to the world-famous O2 on the vibrant Greenwich Peninsula.

Producing highly employable graduates

We have a community of approximately 2,600 students and offer practically focused digital media and design courses from pre-degree, undergraduate and postgraduate to professional short course level. Driven by industry standards and supported by the latest high-performance technology, we produce highly employable and enterprising graduates. We have a strong track record in graduate employability and business creation.

Ravensbourne also hosts alongside its student community more than 100 creative technology businesses that utilise its leading-edge technologies and media resources, and collaborate with its student body and industry partners.

Why choose Ravensbourne?

We're a diverse fusion of creative practices based in the very heart of London; creating, making and collaborating all under one roof. Here are just some of the reasons our students love being part of our Ravensbourne community.

Culture

A place like no other

At Ravensbourne, we do things differently. Just take a look at our award-winning building - there's nowhere else quite like it in London.

Within its walls lives a community bursting with creativity. Like-minds, who don’t believe there are silly ideas - just ideas - and who are brave enough to take creative risks. It's a place where ideas collide, people connect and disciplines unite.

Our diverse community means you’ll have the freedom to be yourself, to find your voice and discover what creativity truly means to you. Here's what our students have to say.

Community Blog

Our creative community is what makes Ravensbourne truly special. A vibrant mix of students, award-winning lecturers and industry professionals from all walks of life, we're united by fiery creativity and a passion for the industry.

The Degree Show

Presenting Ravensbourne's 2020 Degree Show. In recognition of a year like no other, this exciting virtual experience is an opportunity to showcase the work of our graduating students from across our creative courses and mark the end of their time at Ravensbourne

The Degree Show is an annual event celebrating the work of our graduating students, offering industry professionals and members of the public the opportunity to view and interact with their projects.

This year, we have transformed our show into an exciting virtual experience highlighting our students' best work, collaborative live projects and awards.

This online platform gives students a place to mark the end of their time at Ravensbourne and celebrate achievements in the face of a year like no other.

Our degree shows are attended by a variety of influential industry professionals on the lookout for emerging talent.

Join our innovative community of around 2,600 students and prepare to kick-start your creative future.

Discover your passion and unleash your potential by choosing one of our industry-focused digital media and design courses, from foundation to undergraduate and postgraduate level.

Find your home in the centre of London's creative hub and learn from some of the brightest trailblazers in the industry.

Take inspiration from other disciplines and build lifelong connections with like-minded individuals. Graduate with the resilience and confidence to make your own unique mark in the world.