Licenciatura en Marketing

This program is designed to provide students with an in-depth understanding of the various marketing disciplines. The marketing major will provide students with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research, and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move to graduate study in management, marketing, or other business specialties.

Mission Statement

The mission of the Marketing Program in Park University’s School of Business is dedicated to providing students with the necessary tools and knowledge needed to broaden their ability to think critically, act ethically and add value to their marketing careers in the competitive and increasingly complex global business environment.

Vision Statement

The Marketing Program of Park University’s School of Business will be the leading provider for a diversity of learners who want a high-quality program that provides flexible delivery systems and the opportunity to choose the focus of their marketing degree.

Park, a four-year, private, nonprofit, liberal arts institution has helped students break barriers to education since 1875. Our motto, fides et labour (Latin for “faith and work”) is as relevant today as it was in the 19th century. A Park University education is an opportunity to find faith in yourself — by discovering your potential and working to realize it.

Park University’s core values are academic excellence, inclusivity and social responsibility. Diversity is in our DNA — Park’s first graduating class included four women. Today, we welcome more than 260 international students from 60 countries.