The Bachelor of Science degree in Digital Marketing addresses 21st-century needs, blending the science of business with the art of digital communication.
Grounded in a liberal arts environment, the Digital Marketing program is an interdisciplinary mix of Business Administration, E-Commerce, Communications, Graphic Design, and Social Media designed for a rapidly-growing, worldwide field. Digital Marketing students learn how to apply marketing principles and create effective marketing strategies to promote goods and services across Internet platforms and other electronic mediums. Students will learn how to use search engine analytics and optimization to maximize client exposure over various digital media venues.
Career Possibilities:
Marketing Analyst
Intelligent Advertise
Customer Experience Manager
Marketing Specialist
Digital Content Creator
Social Media Analyst
Campaign Manager