Licenciatura en Marketing y Estudios de Comunicación

Are you interested in communication, business and IT and have an affinity for social media and the new media? Do you want to get to know the tools of marketing and the diverse possibilities that the web offers? Would you like to learn how to successfully design and implement high-profile campaigns? Would you like to learn everything about social media monitoring, strategic Web 2.0 consulting, online PR, community management and campaigning? Would you like to acquire communication skills and brand know-how as well as the necessary online specialist knowledge about Internet technologies and an understanding of the mechanisms on the web?

During their studies, the students acquire a broad basis in communication, information technology and business administration in order to successfully develop comprehensive concepts and strategies for marketing campaigns and communication on the web. The learning venues of universities and companies, advertising, PR or event agencies are linked in terms of organization and content by alternating three-month theoretical and practical phases.

As part of the Bachelor's degree in Marketing and Communications Management at the School of Commerce, training as a marketing communication clerk can be integrated. The course lasts seven semesters, with the theory phase in the sixth semester being completed abroad.

Graduates of the Marketing and Communications Management course work in the communications departments of companies, in advertising, PR and event agencies and in the media. Project management and consulting, especially in IT companies, are further areas of activity.

Competent. International. Innovative.

Expertise and know-how

The most modern IT-based learning methods support these ideas of interactive learning. Conveyance of seminar contents for example by e-learning and computer-supported collaborative learning (CSCL) promote the development of interdisciplinary qualifications that are needed for the acquisition of expertise and success in professional work life. In addition to this, the role of evaluation plays an important part in our pursuit to provide quality teaching. We provide a positive learning environment in combination with continuous feedback on the learning success of our students and vice-versa: our teaching staff also receives feedback from our students. In this way, improvements can be quickly implemented at the university and in our collaborating firms.

International Scope

Industrial, trade, and logistics firms are connected globally nowadays. We place great emphasis on this aspect of your career training by offering study subject matters that are oriented towards international standards.

Our professors have an international profile and hold lectures in German and in English. In addition, you will learn a second foreign language and spend a study semester abroad. Moreover, it is our stated aim to increase the number of foreign students at Neuss University for International Business.

Innovation

We promote “active-minded” learning: this includes learning in groups in teamwork to solve case studies and simulations with video feedback, problem-solving oriented learning by training interdisciplinary skills in business games as well as practice-oriented learning arrangements in the professional field and involvement in projects with a practical orientation. The main focus of our research at Neuss University for International Business is always adapted to today’s economy and encompasses forward-looking topics. This ensures that we fulfill our standard to teach innovative subject matters every day of the semester.