Licenciatura en Administración de Empresas con Especialización en Gestión de Marketing

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

The vocational options

Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions.

marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing.

The employability of graduates stands at the NBS always in focus. This is supported for example by the integrated free seminar program. Do you think of an academic career after? Take advantage of our scientific publication series for their first release!

Course contents

The program prepares students for practice to the demands of corporate management activities before and makes you sound in the methodology of scientific work. They are qualified to be successful in international companies or organizations and in culturally different embossed occupational and labor fields by international issues be integrated wherever appropriate courses.

The study can be conceptually divided into two phases: In the first three semesters there are only basic modules. Focus is to provide the necessary for the further Studienweg basic knowledge in the areas of methodology, business, economics, mathematics and law. Even in later semesters you build parallel to your course of study specializations your business know-how even further.

The rapid crosslinking of the course content is mainly promoted that not every module is tested in the form of a written exam: At least one module per semester is completed by a household and / or presentation. This should especially promote your methodological competence in the field of scientific work and put you in the position to provide the necessary information, even with complex issues and to evaluate them critically.

Course schedule

1st semester

• Basics of Business Administration
• Marketing Basics
• external accounting
• Business law
• Mathematics I
• Scientific work

2nd semester

• Fundamentals management
• Basics Personal
• financing
• Management Accounting
• Economics I
• Mathematics II

3rd semester

• Basics Logistics
• Basics taxes
• Basics Controlling
• Economics II
• economic computer science
• statistics

4th semester

• investment
• Basics SAP
• Rhetoric & presentation technology
• economy and politics
• Foreign language Spanish or French
• Organisation of event services

5th semester

• project management
• balance Sheet analysis
• Economics III
• Operations Research
• Organization of tourism services
• public relations

6th semester

• Praxissemester

7th semester

• Business Simulation
• Travel management
• Case Study Event Management
• Bachelor thesis
• colloquium

baseline

1 March and 1 September each year

graduation

Bachelor of Arts (BA)

requirements

• General university or technical college
• OR, holders of a university degree, which was acquired at a German university for a study with a standard study period of at least six semesters and those who passed at a German Fachhochschule with the preliminary far above average
• OR those successful at a certified career advancement as Master / -in; Engineer; / Participated -in Betriebswirt / -in or Fachwirt
• OR, holders of certificates after the ship's officer training Regulation
• OR, holders of diplomas from vocational schools in accordance with the ordinances pursuant to Section 24, Paragraph 2 of the Hamburg Schools Act
• OR Persons who have completed vocational training and demonstrate an after at least three years work and demonstrate the ability to study for this degree in a receiving inspection

Normal period

7 semesters (42 months); Shortening in previous studies, vocational training or nationally recognized career advancement possible.

Lecture periods and Break

The winter semester extends from 01.09. until 31.01., the summer semester runs from 01:03. until 31.07. In February and August and from Christmas Eve to New Year neither lectures nor checks.

Lecture times and places

Lectures are held on weekdays during the day in the NBS study center Quarree and the NBS study center Holstenhofweg.

tuition fee

The tuition fees are payable in 42 installments of 455 euros a month. In addition, a one-time examination fee of 300 euros is for the implementation of the Bachelor thesis collected (total price: 19.410 Euro). A semester ticket is included in the tuition fees already.

preamble

The NBS Northern Business School School of Management and security is a state-recognized university in private ownership, based in Hamburg.

This model is a reference point and a benchmark for the actions of all members of the university. It provides orientation and safety, but also shows right and responsibility. Students, teachers, employees and companies - - When used consistently, all coming together in college groups are realizing that they contribute to a good job: to give young people a high-quality academic training that enables them to survive well in society, these to customize and to be individually satisfied. Academic teaching can achieve this only if it aligns to both the current research as well as to the real problems of economic practice. Special feature of the university is to make the curriculum so that it is changing life circumstances of students needs.

Core of the university students are. Teachers and management of its responsibility for this are aware. The teachers see themselves as mentor and instructor of students. They enable students to responsible, tolerant and social action in the context of critical reflection - also by exemplify these characteristics. They give students the skills to work scientifically. Low distance between teachers and students, mutual trust and honesty in dealing create the basis for a good working relationship and are a prerequisite for cooperative study.

Task of university administration is to provide the organizational framework for the teaching partnership and efficiently. On students and teachers will be received openly and motivated. In this customer-oriented solutions are being sought.

All members of the university respect the freedom of science, research and teaching. Common values ​​are honesty, appreciation, respect and independence.

Teaching and Learning

The university provides a qualified teaching in an attractive learning environment during the construction phase as the main task. The courses offered here is geared to the needs of the North German economy. The university offers therefore first practical courses in the fields of business administration and security management. In the medium term is to be extended the offer to engineering and industrial engineering.

The teachers acknowledge semester evaluations as an important element for continuous improvement and accept performance-related pay. You want to be close to the students. Students work in small groups; thus created is an important parameter for short periods of study.

The university provides students for their cooperation a contemporary support Web-based tools and so increases their flexibility over time. In addition to the technical qualifications of the students, the university creates offers to promote their personal development. So this career for responsible activities and further academic programs qualify.

The university encourages lifelong learning by part-time courses. With the implementation of similar programs in content both full- and part-time degree program the foundations for an adaptation of the study periods are applied to the individual situation.

The teaching staff must be continuously developed so that it is able to satisfy both content and method the postulated claims.