Máster en Marketing

Master of Science in Marketing

The Master of Science in Marketing provides in-depth exposure to a wide range of topics in the field of marketing. The program is structured around concentrations within the degree in order to permit students a more focused inquiry into key topics of interest within the field of study.

Through the Master of Science in Marketing students acquire competencies in the areas of marketing strategy and tactics; business development; digital marketing, and global marketing techniques. The Master of Science in Marketing Graduates will be qualified to help develop effective marketing strategies based upon the analysis and interpretation of marketing data. Individuals with an M.B.A. degree or students currently enrolled in the M.B.A. program may have up to six of their M.B.A. courses count toward the requirements of the Master of Science in Marketing degree. The exact number of courses that can be double-counted in this manner depends upon the specific content and age of coursework. CURRICULUM The MS degree involves three stages: KGSB Core courses (4), Marketing Core courses (5), and Marketing Concentration courses (3). Three concentrations are available: Business Development, Global Marketing, Digital Marketing, as well as a general Marketing option. The different concentrations were chosen to reflect the areas in marketing with the highest hiring demand. KGSB Core courses:

• DECISIONS IN MARKETING MANAGEMENT (MKT 555)

• BUSINESS CONDITIONS ANALYSIS (ECO 509)

• FINANCIAL ACCOUNTING (ACC 500)

• MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR (MGT 500)

Marketing Core courses:

• MARKET RESEARCH I (MKT 525)

• ANALYTICAL TOOLS FOR MARKETERS (MKT 534)

• MARKETING STRATEGIES AND PLANNING (MKT 535)

• EFFECTIVE BUSINESS COMMUNICATION (MKT 576)

MARKETING CONCENTRATIONS Business Development concentration:

• LEADING BUSINESS DEVELOPMENT (MKT 577)

• SALES STRATEGY AND TECHNOLOGY (MKT 578)

• MONETIZING MARKETING STRATEGY (MKT 583)

• DEVELOPING SUSTAINABLE BUSINESS MODELS (MKT 540) or SALES MANAGEMENT 2.0 (MKT 798)

Global Marketing concentration:

• GLOBAL ECONOMY (IB 500)

• INTERNATIONAL MARKETING (MKT 557)

• MARKETING ACROSS CULTURES (MKT 558)

• MONETIZING MARKETING STRATEGY (MKT 583)

Digital Marketing concentration:

• CUSTOMER RELATIONSHIP MANAGEMENT (MKT 530)

• ADVERTISING AND SALES PROMOTION (MKT 575)

• INTERNET MARKETING (MKT 595) or SOCIAL MEDIA MARKETING (MKT 798) or MULTICHANNEL MARKETING (MKT 798)

Marketing Management concentration :

• CONSUMER BEHAVIOR (MKT 545)

• MONETIZING MARKETING STRATEGY (MKT 583)

• Any 2 marketing electives

M.S. IN MARKETING DEGREE REQUIREMENTS 

Satisfactory completion of the college residency requirement.

Satisfactory completion of the four required KGSB and marketing core courses, or their substitutes as approved by the Chair of the Marketing Department: 32 quarter hours.

Satisfactory completion of four elective courses to be selected the above approved electives: 12 quarter hours.

All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.

Admission

General Admission Requirements

• Completed application form and application fee

Apply online. There is a $60 application fee which may be paid with a check or money order payable to DePaul University. Online applicants may pay by credit card.

• Resume/curriculum vitae

Your professional resume should summarize your work experience and educational background. Please limit it to two pages.

• Official transcripts

Students must send official transcripts from any universities, colleges or community colleges attended. A student's application for admission is considered incomplete until all transcripts are received.

• Educational Credentials For International Students or Programs

Applicants must submit transcripts from all colleges and universities attended, including those attended but from which no credit was earned. Exceptions may be permitted for study-abroad credit when that credit is clearly defined and displayed on the home institution transcript.

• Applicants with non-U.S. educational credentials are required to submit their official educational credentials (e.g., transcripts, mark sheets, degree certificates, graduation diplomas) and evaluation fee directly to one of the three evaluation companies below:

• Educational Credential Evaluators, Inc.

  • Educational Perspectives​

  • One Earth International Credential Evaluation

These evaluators will then provide DePaul with a general evaluation of their studies and certified copies of their international educational credentials which will be used during admission review. Please direct any questions about required credentials to the evaluation company you have selected and not to the Kellstadt Graduate School of Business. DePaul will not accept evaluations from any other evaluation companies and will not accept any educational credentials without an evaluation from ECE, EP or One Earth.

• English proficiency

Non-native English speakers who have not completed a bachelor's or master's degree in the United States should submit scores from a recognized English proficiency test. The Kellstadt Graduate School of Business accepts results from TOEFL, IELTS and the Pearson Test of English (PTE).

• Essay Questions

Two essay questions, contained within the admission application, are required for all applicants.

• GMAT

Applicants must submit GMAT scores. GMAT information including dates, a list of test centers, and applications for the exam may be obtained at mba.com, or by contacting Pearson VUE at (951) 681-3000. The GMAT score report must come directly from Pearson VUE. A test taken more than five years prior to the date of application is not considered valid for admission purposes and would have to be retaken.

The GMAT can be waived online the following circumstances: applicants to the MBA program who have completed a J.D., M.D. or Ph.D.

• Letters of Recommendation

Applicants are required to submit two letters of recommendation. These are best received from current or previous employers. Be sure the name of the recommender and applicant name, applicant date of birth and program being applied to of interest are noted on each form.

• Interview

The Admission Committee may require applicants to schedule an interview if necessary.

Deadlines

Applications must be submitted by:

• July 1st for the Autumn Quarter
• October 1st for the Winter Quarter
• February 1st for the Spring Quarter
• April 1st for the Summer Quarter

Applicants educated outside the United States must submit their applications one month prior to the above deadlines.

The Kellstadt Graduate School of Business is made up of 162 full-time faculty, over 135 executive adjunct faculty, numerous staff people and over 2100 students. Through these pages, we will tell you about each of these groups and the vital role they play.

Since 1912, DePaul has been providing an excellent education in business. Our mission and commitment to be a leader means we change and update our programs frequently to keep pace with the dynamics of global business. We have established a tradition of excellent service to the business community of the Chicago area. There are more than 19,000 Kellstadt alumni who are making contributions around the world.

In September 1992, the Kellstadt Trust, which established the Kellstadt Center, announced a multimillion-dollar gift to the Graduate School of Business. The School, renamed " The Charles H. Kellstadt Graduate School of Business " in 1993, is one of the first 10 business schools established in the United States. Charles Kellstadt, once CEO and chairman of Sears, Roebuck and Co., was instrumental in our ability to grow and excel. The Kellstadt Graduate School of Business is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. That makes us one of only a limited percentage of U.S. business schools to be recognized by this prestigious -- and standard-setting -- organization. In addition, the part-time MBA program has been highly ranked in U.S. News & World Report's "Best Graduate Schools" for more than a decade. Academic Programs The Kellstadt Graduate School of Business offers the Master of Business Administration (MBA) and Master of Science (MS) degrees. The full-time and part-time MBA degree programs offer students a well-rounded curriculum of business administration with over 35 concentrations in the area of their choice. The full-time MBA has an accelerated component that gives you the option of completing the degree in 18 months to 2 years. The MS degree programs offer a much more intensive and focused approach.

We encourage you to review all options fully to see which program is right for you.