Máster en Marketing-Ventas

Whether you choose the work-study route or the classic route, joining the Marketing-Sales Master at ISTC constitutes essential preparation for becoming the communications professional essential to the contemporary world.

The Master takes place on the Wenov campus - Euratechnologies Lille

International Communications

Develop and manage the communication and marketing of your company internationally

Embrace an international or international-related career by managing communication projects for the advertiser or in an agency.

The key points:

• A first year of Master's degree - two possibilities
  • An academic semester at ISTC followed by 6 months of internship
  • One year at the Universidad CEU San Pablo in Madrid (double degree reserved for ISTC students with a Bachelor's degree)
• A second year of Master's degree - two possibilities
• One semester in academic exchange in one of the ISTC partner universities (see p.34) followed by 6 months of internship
• Two semesters in academic exchange in one of ISTC ’s partner universities (see p.34)
• A research paper written in English or Spanish

From inter-cultural management to design and crisis communication, this course is only offered as an initial course.

Registration fees at partner universities are included in ISTC tuition fees

Brand Territory

Design and deploy effective branded content strategies Combining communication, public relations and marketing, you build a brand territory from both a “market” point of view and an “image” point of view. You develop effective and relevant content strategies in an omnichannel environment with the aim of engaging your community

The key points:

• Audit and evaluate the strength of your brand in terms of notoriety and power
• Build a brand territory and manage a brand content strategy
• Create original content with high added value
• Engage your community through this content

Story-telling, strategic copy, editorial strategy, digital design, content production, social media, influence and PR… Tools and approaches closely linked to communication, public relations and marketing.

The “Brand Territory” course is offered alternately, as part of an apprenticeship contract, over a period of 3 weeks in the company and one week at the ISTC .

Responsible Communication And CSR

Lead projects with high social, ecological and human value within committed companies or organizations As a change manager, you engage the company and its employees in a process of social, environmental and financial sustainability, and you support the teams towards more eco-responsible practices.

The key points:

• Master the issues and pillars of CSR to integrate them into the strategy of your company or organization
• Understanding the societal issues of the ecological transition to create these new imaginations and new propositions of responsible values
• Master ethical codes and regulations
• Mobilize eco-design in internal and external communication on actions undertaken

Standards linked to sustainable development, new societal models, responsible business models, project management or even innovative approaches to responsible communication: this course combines the search for meaning and project management.

The “Responsible Communication and CSR” course is offered on a work-study basis, as part of an apprenticeship contract, over a period of 3 weeks in a company and one week at ISTC

E-commerce and Data Marketing

Define an e-commerce strategy and manage its deployment You effectively combine the levers of acquisition, conversion and loyalty in a cross-channel dynamic. Your leitmotif: improve the performance of your e-commerce site using data.

The key points:

• Build an e-commerce strategy by integrating all digital channels
• Design an e-commerce interface and make your offer attractive
• Legally secure your digital applications
• Develop data marketing strategies

Data marketing e-CRM, inbound marketing, UX design, CRM, e-commerce and m-commerce… This course prepares you for managing projects oriented towards commerce and e-commerce and customer relations.

The “E-commerce and data marketing” course is offered on a work-study basis, as part of an apprenticeship contract, over a period of 3 weeks in a company and one week at ISTC .

Client experience

Rethink the customer journey and create a memorable customer experience Understand the contexts, acquire the reflexes, methods and concrete practices to meet the challenges of winning and retaining customers by offering a quality omnichannel customer experience! Become a Customer success manager.

The key points:

• Consolidate your customer knowledge and mobilize the levers of relationship marketing
• Define and implement effective customer journeys
• Design omnichannel loyalty strategies and run programs
• Measuring program effectiveness

Collection and analysis of customer journeys, qualitative and quantitative analysis of data, implementation of customer events... Real interface work between product managers, stores, web and brand departments to guarantee customer satisfaction.

entrepreneurship

Become a creator of your activity or business during your ISTC Master. Training built in partnership with the national Pépite network. You benefit from the official status of student-entrepreneur.

The key points:

• Develop your entrepreneurial spirit
• Develop your entrepreneurial skills
• Develop your entrepreneurial project

Support for the creation or development of your own business with the support of experts, mentors and a territorial network… The “Entrepreneurship” course is offered on a classic or work-study basis (as part of an employment contract). apprenticeship, over a period of 3 weeks in the company and one week at ISTC ).

Since 1991, within the Catholic University of Lille, ISTC has trained responsible, demanding, agile and creative Communication Managers, knowing how to combine operational matters and a strategic vision within the company. ISTC is one of the rare private communication schools recognized by the State. The school issues two national diplomas (License and Master). Member of the Regional Conference of Grandes Écoles (CRGE) and the Federation of higher establishments of collective interest (FESIC), the ISTC is distinguished by a unique positioning through the “Integral Experience” which structures its courses, its pedagogy and its support of the student. The school integrates the fundamentals of management, law, management and human sciences into its training. It is also internationally oriented by offering exchange programs with 75 partner universities around the world. Its unique positioning makes it a highly sought-after training course: more than 90% of young graduates are hired within 6 months of their graduation.

Why ISTC

The Institute of Communication Strategies and Techniques ( ISTC ), a state-recognized school, has been training operational, versatile and open communicators for 30 years.

In order to ensure their rapid integration into the business world and prepare them effectively for its issues, ISTC offers general training combining theory and practice, with a strong intercultural and international dimension.

4 Reasons to Join ISTC

Join a State Recognized School

Joining ISTC means choosing a school recognized by the State, specialized in the field of communication.

ISTC is one of two private communication schools in France recognized by the State. This approach to continuous improvement has a positive impact on our internal processes, on the quality of our training and therefore on our students.

In addition, the school's recognition by the State allows 30% of our students to benefit from scholarships.

Understand All Facets of Communication

Joining ISTC means joining general training in communication strategies and techniques.

Train versatile and operational professionals. Open different doors for them. Here are the objectives of the program offered by ISTC , namely: to provide students with a global vision of communication. And as proof, 55% of the teaching staff is made up of professionals, for operational learning.

Building a communication strategy requires taking into account fields outside of communication. The training is fueled by disciplines essential to understanding its environment, such as geopolitics, management or even psychology or economics. These subjects provide the necessary perspective to understand the problems of the company and its people.

Discover the Integral ISTC Experience

At ISTC , we train you for more than just a job. We are training you for a future. The one that awaits you tomorrow, in five years or in twenty years and which, in view of societal changes and technological innovations, places communication at the forefront.

To prepare you, our method is unique in France. We offer you an experience based on 4 dimensions:

• Increasing your general knowledge base
• The acquisition of strategic, managerial and operational communication skills
• International enrichment
• And the development of your personality

Let's build your professional project together

Joining ISTC is the assurance of building a future in which students will fully flourish.

The ISTC , the team and the teachers support the students to refine their professional project. Over the years, attractions emerge towards different areas of communication. Well supervised and helped in their choice of future, students will be able to transform these affinities into real know-how.

In addition, the numerous internships (and work-study programs) offered by ISTC will allow students to build a CV rich in experience but also give them all the skills required for their future profession.