Licenciatura en Marketing

Neuro & Digital Marketing Lab

From this course, students have the new Neuro & Digital Marketing Lab to teach the degree subjects.

The IQS Neuro & Digital Marketing Lab is an innovative physical space that combines advanced digital marketing software and state-of-the-art Neuromarketing tools, for a better learning experience. It allows us to understand consumer behavior in both the digital and the physical world in order to develop customer-centric products, services, and experiences.

The new lab can equip students with the analytical skills required in today's data-driven environment, and expose them to the scientific process of Neuromarketing, enabling them to design, conduct, and analyze studies in order to improve the customer experience for products and services.

Why study marketing at IQS?

Get trained in the discipline of Marketing and Digital Communication at IQS. In the Undergraduate Programme in Marketing, you will get a global vision that will allow you to focus your knowledge on Digital Strategy, Internationalization, Consumer Behavior, and Marketing Communication, so you will become one of the professionals most in demand today by companies.

This program has a strong international component. You will learn to manage in the global environment and you will be prepared to take on managerial tasks in the new professions of the digital economy, marketing management, Social Media, or business internationalization. If you study at the IQS, you will have access to:

• Internships in Spain or other countries
• IQS Job Exchange: professional opportunities in the field of Marketing, Business, and Communication
• Dual International Undergraduate Programme at a university in the United Kingdom , Sweden , France or Germany
• Subjects in English . The third year is entirely taught in English to promote the international projection of our students.
• Learn other languages such as German or French during the double degree exchange.
• We boost your Marketing career with Workshops, orientation on the presentation of your CV, and competence interviews.

Objectives of the Undergraduate Program in Marketing

With a focus on marketing and digital communication, with this undergraduate program, you'll become one of the most in-demand professionals.

With a strong international component, you'll learn to understand global markets and be prepared to assume executive tasks in the new professions of the digital economy. You can study for one year at a foreign university and obtain a dual undergraduate degree.

• Ability to understand the concepts of business and its role in the market economy, as well as organizational behavior.
• Capacity to research and analyze market and customer behavior to search for business opportunities.
• Ability to design and establish marketing and communication strategies that set up or solidify a company's presence abroad.
• Capacity to conceive new products and services based on the company's characteristics and market needs.
• Ability to create and develop trademarks in online and offline contexts.
• Capacity to efficiently communicate a product's defining and differential characteristics compared to the competitors.
• Ability to design marketing and digital marketing campaigns including social media strategies as well as online positioning and visibility.
• Capacity to create functional websites that can respond to company objectives and market needs
• Ability to manage an organization's virtual communities and social media
• Ability to analyze customer activity data in the digital environment in order to improve the company's marketing and communication plan.
• Ability to understand online positioning strategies in order to choose the most efficient digital strategies (SEM, SEO) for the company.
• Cross-cutting competencies , including commitment to ethics, analysis and synthesis, critical thinking, oral and written communication, creativity and innovation, globalization, and industrial and technological preparation.

Why Study At IQS

IQS is a university center of the Society of Jesus, a founding member of Universitat Ramon Llull, with more than one hundred years of experience and a long history. National and international accreditations guarantee our continuous work and consolidate our prestige.

• Comprehensive Education Our vocation and our commitment are to educate people ethically and comprehensively in personal, academic, and professional terms. As a result, at IQS, the acquisition of professional skills is combined with the development of the student’s human dimension.
• Practical Dimension of the Programs The programs are designed to provide a practical, interdisciplinary education. IQS faculty have recognized professional experience in industry and enterprise, which allows them to provide highly practical and up-to-date guidance regarding the job market.
• Links with Enterprise All students undertake compulsory work experience internships in private companies and the final projects are addressed to develop practical application works such as a business plan.
• Job Exchange and Professional Careers Guidance Service Students have access to the IQS Job Exchange and to the Professional Careers Guidance Service, where they are given professional guidance and help, especially with their first job placement.
• International Vocation IQS student exchanges with foreign universities are an ideal complement to the program studies, by providing an experience that enriches the students both academically and personally.
• Full English Program and Language Learning IQS provides the opportunity to take some graduate programs and the undergraduate program in Business Administration and Management entirely in English or gradually, in Spanish and English, as well as the opportunity to learn German.
• Personalized Care and Small Groups Students have personal tutors to guide them in academic, professional, and personal matters. Classes are made up of small groups in all IQS undergraduate and graduate programs.
• IQS Grants IQS has an extensive program of scholarships and grants, which include scholarships for excellence and family assistance grants.
• Professional Specialization with IQS Graduate Programs The range of IQS graduate programs provides students with the opportunity to develop their profession in a specific field of study with comprehensive training.
• Research and Critical Thinking Research is an essential activity for providing quality education, developing critical thinking, and contributing to the advance of knowledge. For this reason, IQS encourages research in its undergraduate, graduate, and Ph.D. programs.

IQS has two Schools: IQS School of Engineering, where scientific and technical studies are taught, and IQS School of Management, where Economics and Business Studies are taught.

International Exchanges

IQS is fully committed to the idea of internationalizing science and believes that stronger international ties lead to higher-quality studies and research.

Student exchanges with foreign universities are an ideal way to complement IQS studies with an experience that will enrich students both academically and personally. Exchanges are made with renowned foreign universities, with which IQS has established exchange agreements. Specifically, IQS has exchange agreements with 96 universities: 44 in Europe, 31 in North America, 12 in South America, 3 in Central America, 5 in Asia, and 1 in Africa.

Through its International Relations Office, IQS supports and guides those students who wish to study part of their programs abroad. The International Relations Office also offers assistance to all international students who wish to come to IQS.

Thanks to these international exchanges, IQS students or researchers will enjoy the following advantages:

• Improve a language: there is no better way to learn a language than to live in a country where it is spoken. This improves their professional possibilities, as international companies look for candidates who can speak a second language fluently.
• New relationships: they will have the opportunity to become acquainted with people who have views and cultures that are different from theirs, who may even help them in their professional lives.
• Skills development: an experience of living abroad for a certain time period helps people become more responsible and committed to others by understanding cultural differences.
• Employment: students’ network of contacts will noticeably grow internationally by studying abroad, which will pave their way toward other companies or other possibilities.

A vocation for teaching and research

The main purpose of the IQS School of Engineering is training and research in science and technology. The programs are designed to provide practical and interdisciplinary training, with special attention to both basic science and experimental work.

Research is an essential activity for providing high-quality education, developing critical thinking, and contributing to advances in knowledge. This is why IQS stimulates and promotes research beginning with the undergraduate and graduate programs and ending in PhDs.The IQS School of

Engineering facilities include laboratories, workshops, pilot and semi-industrial plants. In the teaching workshops and labs, each student is assigned a station for their individual use.

Entrepreneurial nature

IQS School of Management is internationally recognized for the training of its graduates in Business Administration and Management.

Its mission is the comprehensive training of people with the attitudes, knowledge, and skills that will enable them to create, lead and manage competitive organizations, who will stand out in the industrial and technological sphere and who are committed to excellence and justice.

The professional experience of the Faculty of the IQS School of Management is renowned as well as its research profile, which is very demanding of continuous production of contributions such as the publication of reference articles, participation in congresses, chapters for books, and symposia, among others.