Máster Avanzado en Gestión de Estrategia Digital

As companies around the world face the challenges of digital transformation, the Advanced Master in Digital Strategy Management provides students with the keys to understanding, managing and leading change.

Based in our Paris campus, this Advanced Master course is 100% digital-focused. It combines topics including agile project management, digital marketing, online advertising, e-commerce, digital content creation and other web-focused disciplines which, when combined, go together to create a renowned international program which meets the needs of those who are passionate about doing business in the digital world.

Lectures and workshops focus on the digital strategy topics and tools that are essential to be at the cutting-edge of the digital revolution. All of this takes place within the context of businesses that trade cross-border and around the world. From digital marketing to digital transformation, participants benefit from courses 100% taught in English by highly-qualified specialists. Our internationally-based teachers include entrepreneurs and real world practitioners with decades of experience of working in the digital field along with academics who have specialist expertise in subjects such as nudge theory and the Internet of Things.

Our practical approach gives students the opportunity to practice their skills in live, real time environments. This includes digital communications and marketing strategy exercises, digital consultancy cases with real world clients and agile management certification.

The program's 360 degree approach to digital gives students the skills and they need to manage challenges in digital technology, digital communications and digital business. Our Digital Strategy Management program is ideally suited to those who want to be at the forefront of driving innovation and transformation while developing their agile management capacities.

Key benefits

• A cutting-edge program ahead of the latest trends in digital business, digital communications and marketing, and agile project management
• A program entirely focused on digital business strategy
• Courses taught in English using a mix of innovative and digital tools: live digital consultancy cases, blended learning, content creation and social media engagement, video interviews, audio content creation and more
• Extensive international visibility offered to all participating students thanks to their blog and other social media platforms
• Partnerships with leading companies worldwide.
• An enriching and multicultural learning environment.
• International career opportunities with competitive salaries.
• A modern and green campus for your learning experience.

The program begins in September with a four-day induction seminar. Students then follow classes approximately one week every three weeks. A final thesis is required to complete the program.

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome major challenges for business and society.

Founded in Grenoble, a city of science and technology, our school has greatly developed its expertise in the management of technology and innovation—an expertise that is now the foundation of our brand’s excellence and international renown.

By developing its own educational model, GEM has become a center for experimentation, study and creation. The school offers 50 educational programs in French and English that cover all levels of study from undergraduate to graduate, doctoral and continuing education. Students can take part in programs delivered in Grenoble, Paris, Berlin, Singapore, Moscow, Georgia, or Casablanca.

As an institution for higher education (EESC) affiliated with the Grenoble Chamber of Commerce and Industry, GEM is a founding member of the GIANT Innovation Campus in Grenoble. The school is accredited by AACSB, EQUIS and AMBA and member of the French “Conférence des Grandes Ecoles”. Its programs are regularly ranked by major international economic newspapers and magazines.

Our Mission

Through our expertise in Management of technology and innovation, our close link with our territory and ecosystem, and our capacity to anticipate and accompany transitions, we are using education and research to provide responses to the great challenges of the 21st century and therefor contribute to a world that is more just, more peaceful and more responsible

At GEM, we unite technology, innovation and society to train leaders and managers to act in a rapidly changing world. Through a collaborative effort, we promote skills and knowledge to match the challenges of the 21st century.