WeUni docsity Logo
Carreras de Grado
Programa de Máster
Doctorados
Online
Principales áreas de estudio
Bg HeroCard

Curso Online de Marketing de Contenidos

Berghs School of Communication


Ubicación

Suecia

Formato de estudio

Online

Idioma del programa

Inglés

Áreas de estudio

Márketing y Comunicación, Márketing Digital

Ritmo de estudio

A tiempo parcial

Nivel

Cursos

Costos de Matriculación

Solicita información

Descripción del programa

This practical professional course puts your hands-on with the mechanics of content marketing. You’ll gain an advanced working knowledge of the discipline and the skills you need to produce content that delivers results.

Businesses use content marketing to draw customers to their brand and retain them. Finding the right story and telling it the right way is where you come in as a content marketer. You’ll become fluent in content marketing strategy and planning through engaging exercises and interactive workshops. You’ll explore tools and techniques to bring your ideas to life, with particular emphasis on commercial copywriting. And you’ll hear guest lectures drawn from the industry. You’ll bring it all together when you deliver content for a real-world client brief.

Detalles de la institución

At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we’ve been busy doing since 1941.

Powering development – yesterday, today, and tomorrow

We’re often described as a world-leading communication school. In the last five years, Berghs has continued to impress at One Show’s student competition “Young Ones,” ranking among the Top 5 schools in the world and the best school in Europe.

Education that leads to jobs.

Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. So, what’s our secret?

At Berghs, we believe in integration – among students, programs, disciplines, subjects, the industry, agencies, entrepreneurs, and organizations. No silos.

Action-based learning is our philosophy. We provide students with theories and tools. Then we asked them to apply that to a practical case. Learning by doing.

Only industry professionals as instructors . We have no permanent teaching staff at Berghs but a Faculty that hires industry professionals and help them to pass their knowledge on to the students. This way content is always fresh and students learn straight from the industry.

School of the Year

At the Cannes Lions festival, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009.

Programas similares

Certificado Online en Marketing Digital y Comunicaciones

University of California, Irvine - Division of Continuing Education

logo University of California, Irvine - Division of Continuing Education

Online

Estados Unidos de América (EE.UU.)

Márketing y Comunicación, Márketing Digital, Administración de Empresas

Cursos


Inglés

6 Meses

Descubre más

Certificado en Infografías y Visualización de Datos

Continuing and Professional Education at The New School

logo Continuing and Professional Education at The New School

Online

Estados Unidos de América (EE.UU.)

Márketing y Comunicación, Informática, Negocios

Cursos


Inglés

1 Año

Descubre más

Curso Corto en Línea de Analítica de Marketing Digital

MIT Sloan School of Management (Get Smarter)

logo MIT Sloan School of Management (Get Smarter)

Online

Estados Unidos de América (EE.UU.)

Márketing y Comunicación, Negocios

Cursos


Marketing Digital: Una Perspectiva Estratégica Curso Corto en Línea

Yale School of Management

logo Yale School of Management

Online

Estados Unidos de América (EE.UU.)

Márketing y Comunicación, Márketing Digital, Negocios, Márketing

Cursos