Marketing Gastronómico y Gestión Digital: Marketing Gastronómico

Gastronomic Marketing and Digital Management: Gastronomic Marketing to the growing demand for effective communication strategies and exclusive experiences in the culinary field. In an environment where outreach, customer understanding, and creating unique experiences have become imperative for gastronomic projects, this program stands as a beacon of knowledge and specialized marketing skills.

The core of the program lies in the training of professionals capable of creating and executing communication strategies, specifically adapted to gastronomic projects. From restaurants to cultural institutions, the transmission of values and culture in the culinary sphere is emphasized.

Under a strategic vision of global reach, the master's degree provides solid training in specific direction, addressing current trends linked to the world of gastronomy. Led by Diego Coquillat, a renowned consultant and advisor in the field of innovation, digitalization and new technologies for restaurant chains, independent restaurants and chefs, the program is based on the experience of more than 300 published articles on the transformation digital and technological in the sector.

Nowadays there is a great need, for the multiple gastronomic projects and newly created restaurant companies, to communicate, disseminate, know the customer and create unique and exclusive experiences for the public.

The main objective of the Master is to train professionals in marketing skills and techniques capable of creating, designing and implementing communication strategies for gastronomic projects, as well as transmitting values and culture in culinary companies: from restaurants to cultural promotion centers.

The program is developed with an international strategic vision, as well as extensive training in specific and at the same time multipurpose direction that addresses current trends linked to gastronomy.

Objectives of the Master in Gastronomic Marketing and Digital Management

General objectives

The main objective of the Master in Gastronomic Marketing and Digital Management is to train professionals in the design, characterization and differentiation of a gastronomic brand applied to the digitalization of our era. This program also aims to cover the production of a unique experience for our client in all aspects such as reputation, marketing or the creation of spaces.

Specific objectives

The Master in Gastronomic Marketing and Digital Management will allow you to:

• Specialize and know the past, current and future gastronomic and digital trends and their different channels by applying innovation.
• Train yourself to create new gastronomic offers both online and offline.
• Build a global brand and carry out its materialization, as well as aspects such as the audience, marketing formats to apply it to a gastronomic project.
• Professionalize yourself with new digital marketing technologies: Google, search engines, RRSS, reservations, SEM, SEO and ROI.
• Learn about new business models based on different current parameters.
• Train yourself to create unique gastronomic experiences with the aim of obtaining better results.
• Acquire knowledge about operational management in the gastronomic sector, as well as change management, knowledge in HR and optimize good cost control.

The world of gastronomy has changed, and the way of studying it too

The Barcelona Culinary HUB is the Higher School of Gastronomy with a focus on management and business vision applied to restaurants.

The main objective is to turn students into great professionals in the areas of management, technique and production in the gastronomy, restaurant and food sector, combining culinary skills with business vision.

The pillars of the school are based on innovation, gastronomic training and research, sustainability and creativity.

We are the link between gastronomy and management.

Barcelona Culinary HUB is the gastronomic school based in Barcelona. With an innovative spirit and based on the latest trends, the school was created to add value to the culinary world, thus ensuring that professionals and/or future professionals acquire the necessary knowledge to manage and achieve success in this highly competitive sector.

BCH is committed to a quality academic model, based on the "learning by doing" methodology. This methodology offers the student to respond to market demands from a perspective of innovation and continuous improvement.

Our origin

BCH was born in Barcelona, one of the best-rated gastronomic destinations. The school follows the guidelines that mark this city: plurality, avant-garde and innovation. It is the birthplace of great culinary authors and famous restaurants awarded with Michelin Stars or Repsol Suns.

On the other hand, Barcelona is one of the most important capitals of the Mediterranean, which is why its products and gastronomy provide a healthy diet and a healthy lifestyle that is reflected in the spirit and essence of Barcelona Culinary HUB .

Why Study in Barcelona?

Barcelona is a cosmopolitan, avant-garde and vibrant city that is characterized by the union between tradition and innovation. The city of Barcelona offers endless leisure plans, unique gastronomy, architecture recognized throughout the world, art, sea and mountain landscapes, both a local and international atmosphere and a unique essence that makes it one of the best places. where to live. Barcelona is the cradle of countless artists from all fields, where creativity, inspiration, innovation and motivation to add value to the world are brewed. Come discover it!

Planet Training and Universities

Barcelona Culinary HUB is part of Planeta Formación y Universidades, Grupo Planeta's international higher education network. It has twenty-two educational institutions in Spain, Andorra, France, Italy, North Africa, the United States and Colombia. Every year more than 100,000 students from 114 different nationalities are trained through its business schools, universities, specialized colleges and vocational training centers.

Why study at BCH?

• International and Professional Recognition
• Barcelona, city of origin
• Connection point between kitchen and management
• Global vision
• International network of contacts
• Collaboration with companies in the sector

With Passion, To Help You in the Career Plan You Want

Masters in Lifelong Training

A university training offer adapted to the needs of the sector. Trainings with a great focus on management and its different processes, without leaving aside creativity, avant-garde cuisine and the latest techniques. A comprehensive training concept, where you can enhance management techniques and communication skills.