In the International Graphic and Digital Media course - taught in English -you'll learn all about visual branding. You'll choose brand colors and create logos, typography, images, videos, apps, and other marketing tools that align with an organization's brand identity. Meanwhile, you'll get to know the international students in your class.
What will you learn?
The International Graphic and Digital Media course will teach you about visual branding. You will create logos, images, videos, apps, and other marketing tools tailored to an organization's brand strategy. In an all-English program, you will work with students from different countries and cultures.
What is visual branding?
Visual branding uses logos, typography, color, design, and images to communicate and reinforce a company's brand identity. It is a crucial part of a company's overall brand strategy. How you portray a brand significantly impacts how your customers think about your brand. Therefore, it has to align with the brand values you want to convey. We teach you the fundamental principles of brand identity and brand strategy to ensure you become an expert at visual branding.
Learn graphic design
Most of your time will go into graphic design, color selection, mood boards, and typography. So you will create the visual elements needed to showcase your brand identity. You will learn to work with Adobe Photoshop, Illustrator, Indesign, and other alternative design software packages to create captivating visuals. You'll get a good eye for beautiful design so that you can develop and review stylish corporate identities and marketing materials. You'll also study the impact of new technologies on branding.
Learn to deal with intercultural differences
You will join an international class to learn and work with fellow students from different countries. We will help you build a solid global network by connecting you with fellow international students, companies, entrepreneurs, and alums. Moreover, you will work on skills in project management, team leadership, and communication, which are essential in visual branding.