8 Best Sports Management in Germany for 2024

The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an innovative, creative mindset and an increasingly specialized skill set. This program prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.

The planning and control of sports in the municipal area have gained in importance nationwide over the past twenty years. Municipalities, sports associations and sports clubs are faced with the challenge of planning offers and infrastructures on the basis of knowledge-based control in the long term and according to needs in order to avoid bad investments and to ensure the quality of life of the population in the long term. In the future, strategically trained sports managers will be needed for these control processes. The study focus on municipal sports development planning and sports facility management qualifies our students to provide answers to the challenges of the future: In addition to the persistently high renovation backlog of sports facilities and the question of how a future basic supply of sports facilities can be secured, sport is right in the middle change in sports practice. New sports and exercise areas should meet the needs of the citizens and the demographic change with very different local characteristics in rural and urban regions.

The distance learning sport management is a flexibly conceived Bachelor study, which can be completed both part-time and full-time.

High- and top-performance sports are becoming increasingly prominent, nationally, internationally and from a scientific, economic and journalistic point of view. The B.Sc. in Sport and Performance offers a practically based qualification with a thorough scientific foundation for fields of work in top-performance sport.

As a reaction to the intense transformational processes in the branches of sport, media and communication, the German Sport University offers a nationwide unique university study programme in B.A. Sport Journalism. This is focused on the fields of journalism, media practice, sports practice and communications science studies.

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the sports management and sports marketing sectors, which offer many opportunities to contribute organizational and communication skills as well as creativity.

The master’s program in International Sport & Event Management prepares you for the demands of the sports & events industry with a globally oriented, interdisciplinary education. At UE Germany, we educate our students to become managers in the areas of Sports, Events, and Marketing Management. You can look forward to seminars and projects with partners from business, sports, and academia.

In this bachelor's program at UE Germany, you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You can also, for example, opt to specialize in Soccer Management or Basketball Management.