Best Marketing PhD Degree Programs in Italy 2024

PhD in Management of Digital transformation

Scuola IMT Alti Studi Lucca

Italy

IT & Computer Science, Business Administration, Management, Digital Marketing

PhDs (Doctor of Philosophy)

The objective of the PhD program in “Management of Digital Transformation” (MDT) is to train a new executive class to respond to the management needs of digital transition processes.

English

3 Years

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Doctor of Philosophy (PhD) in Advertising and Media

Selinus University of Sciences and Literature

Online

United Kingdom, Italy

Communication, Marketing and Communications

PhDs (Doctor of Philosophy)

This study programme serves to explore, through the realization of the research thesis, the use of advertising, integrated marketing communications and new media in local, regional, national and global markets.

English

2 Years

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Doctor of Philosophy (Ph.D) in Marketing and Communication

Selinus University of Sciences and Literature

Online

United Kingdom, Italy

Business, Marketing and Communications

PhDs (Doctor of Philosophy)

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers.

English

2 Years

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Doctor of Philosophy (Ph.D.) in Social Media Management

Selinus University of Sciences and Literature

Online

United Kingdom, Italy

Communication, Business, Business Administration, Marketing and Communications, Digital Marketing

PhDs (Doctor of Philosophy)

In this social media-related curriculum, the student is expected to explore how to strategically create and distribute a brand's content across a variety of different social networks. Social media managers are tasked with representing a company across social channels as the sole voice of the brand.

English

2 Years

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PhDs (Doctor of Philosophy), Marketing, Italy

A PhD, or Doctor of Philosophy, is the highest academic degree awarded by universities. It involves conducting original research in a specific field and making a significant contribution to knowledge. PhDs are typically pursued by individuals seeking careers in academia, research, or specialized industries requiring advanced expertise.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Italy is known for its rich history in education, with prestigious universities such as the University of Bologna, founded in 1088, being the oldest in the world. Italian higher education institutions offer a wide range of degrees in various fields, attracting students from around the globe seeking quality education in a culturally vibrant environment.

4 Best Marketing PhD Degree Programs in Italy for 2024

PhD in Management of Digital transformation

Doctor of Philosophy (PhD) in Advertising and Media

Doctor of Philosophy (Ph.D) in Marketing and Communication

Doctor of Philosophy (Ph.D.) in Social Media Management

PhDs (Doctor of Philosophy), Marketing, Italy