Best Marketing Master of Science (MSc) Degree Programs in Spain 2024

MSc Digital Transformation & Business Innovation

TBS Education

Spain

Business, Digital Marketing

Master of Science (MSc)

Based in Barcelona, this program focuses on using digital technologies to enhance business processes and value propositions. It covers innovation, change management, data-driven strategy, IT projects, and analytics.

English

1 Year

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MSc Brand Management and Creativity

TBS Education

Spain

Digital Marketing

Master of Science (MSc)

Emphasizing the creative aspects of marketing, the MSc Brand Management and Creativity program is perfect for those aiming to start a career in the dynamic branding industry. This master's program blends comprehensive theoretical foundations with practical experience, working alongside professionals and partner organizations.

English

1 Year

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MSc Digital Marketing & Analytics

TBS Education

Spain

Business Analytics, Digital Marketing

Master of Science (MSc)

Based in Barcelona, this degree equips students to develop effective digital marketing strategies using data-driven insights. The MSc program teaches the latest AI tools for digital marketing, such as prompting, image generation, and natural language processing. It includes an optional 4-to-6-month internship with top companies. With a practical focus, students work on real projects and learn from leading practitioners and internationally recognized academics, providing comprehensive immersion in the international marketing sector.

English

1 Year

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MSc Fashion & Luxury Marketing

TBS Education

Spain

Fashion Design, Marketing

Master of Science (MSc)

The MSc in Fashion & Luxury Marketing is designed for junior professionals aspiring to start their careers in the innovative fashion and luxury marketing sectors. This program employs a data-driven approach to deliver cutting-edge training in marketing, with a specialized focus on the fashion and luxury industries.

English

1 Year

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Master In Strategic Marketing & Communication

IE University

Spain

Communication, Marketing, Marketing and Communications

Master of Science (MSc)

The Master in Strategic Marketing & Communication will provide you with the tools, knowledge and experience needed to meet these challenges, allowing you to lead your organization to success in a dynamic and complex business ecosystem. This program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain skills in brand and reputation management, communication and marketing.

English

10 Months

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Master in Marketing

EU Business School

Spain, Germany

Marketing

Master of Science (MSc)

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

English

1 Year

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Master In Digital Marketing

IE University

Spain

Digital Marketing

Master of Science (MSc)

In a landscape where digital expertise determines market success, the Master in Digital Marketing empowers you to stay ahead of the pace. This program equips you with a deep understanding of digital tools and platforms, essential for crafting personalized and effective marketing strategies. With a focus on major companies like Google, Facebook and Amazon and an eye towards emerging trends in social media and influencer marketing, this master's program is your gateway to becoming a digital marketing leader.

English

10 Months

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Master In Market Research & Consumer Behavior

IE University

Spain

Psychology, Communication, Marketing, Marketing and Communications, Digital Marketing

Master of Science (MSc)

The Master in Market Research & Consumer Behavior is an innovative program designed to delve into neuromarketing—the consumer psyche—uncovering and interpreting the motivations behind their behaviors. This program integrates business, marketing, data analytics and consumer behavior studies to empower you to obtain deep insights through both quantitative and qualitative market research. At the same time, you’ll learn to develop informed business strategies and actionable plans that meet and anticipate current and future market demands.

English

10 Months

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Master In Creative Direction, Content & Branding

IE University

Spain

Communication, Creative Writing, Marketing, Marketing and Communications, Digital Marketing

Master of Science (MSc)

In today’s world, we are constantly bombarded by branding, messages and content. The ability to merge creativity with management is more crucial than ever. We know content is king, but how can you help your brand stand out? The Master in Creative Direction, Content & Branding is an intensive 10-month program that will help you conceive, drive and implement creative projects from the beginning to the end, helping you to understand the full creative process. The program equips you with the tools to craft compelling content and visual projects that resonate with audiences.

English

10 Months

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Master in Digital Marketing, Transformation & Design Thinking

EU Business School

Spain, Switzerland, Germany

Digital Marketing

Master of Science (MSc)

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

English

1 Year

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Master in Marketing - Online

EU Business School

Online

Spain

Marketing

Master of Science (MSc)

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

English

1 Year

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Master in Digital Marketing, Transformation & Design Thinking - Online

EU Business School

Online

Spain

Digital Marketing

Master of Science (MSc)

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

English

1 Year

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MBA in Digital Communications

EU Business School

Spain

Communication, Digital Marketing

Master of Science (MSc)

The skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns which stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success. This program will provide students with the digital skills and strategic thinking required to create and effectively manage an organization’s communication plan as well as its messages, digital media strategy and planning. Students will also gain skills in creative thinking and public speaking.

English

1 Year

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MBA in International Marketing

EU Business School

Spain, Switzerland, Germany

Marketing

Master of Science (MSc)

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

English

1 Year

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Master of Science in Marketing

UPF Barcelona School of Management

Spain

Business, Marketing, Digital Marketing

Master of Science (MSc)

The Master of Science in Marketing provides you with a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The MSc in Marketing is a program that offers an analytical approach to Marketing, providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.

English

1 Year

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MIM - Master in International Management - Marketing Management

United International Business School

Online

Switzerland, Belgium, Spain, Japan, Netherlands, Italy

Business, Marketing

Master of Science (MSc)

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

English

1 Year

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16 Best Marketing Master of Science (MSc) Degree Programs in Spain for 2024

MSc Digital Transformation & Business Innovation

MSc Brand Management and Creativity

MSc Digital Marketing & Analytics

MSc Fashion & Luxury Marketing

Master In Strategic Marketing & Communication

Master in Marketing

Master In Digital Marketing

Master In Market Research & Consumer Behavior

Master In Creative Direction, Content & Branding

Master in Digital Marketing, Transformation & Design Thinking

Master in Marketing - Online

Master in Digital Marketing, Transformation & Design Thinking - Online

MBA in Digital Communications

MBA in International Marketing

Master of Science in Marketing

MIM - Master in International Management - Marketing Management

Master of Science (MSc), Marketing, Spain