8 Best Marketing Master of Science (MSc) Degree Programs in Italy for 2024

is a 1st level master in line with the “Europe 2020” strategy, with the objectives of the Smart Specialization Strategy of the Center-South and with KETs (key technologies enabling). The Master is designed to answer business demand industrial, commercial, service and auditing, and consulting firms experienced professionals in the areas of the digital economy, digital marketing and New Media, complex analyzes through Big Data and real-time adaptations, or in the new areas of competence deriving from Industry 4.0. The affirmation of the Industry 4.0 paradigm will lead companies to growing challenges: use of software platforms and technological solutions more and more innovative, ever-increasing volumes of data/information to be processed and analyzed, new models of interaction with customers/consumers, and new logistical and distribution models, which translates into the research and selection of new functions, first of all It specialist and data security manager. “Digital Manager 4.0: ICT and Innovation” is a 1st level University Master that represents the innovative answer to this new demand of the companies that are looking for qualified personnel capable of having multidisciplinary skills that allow the design, management, and implementation of projects with a particular focus on communication and marketing. The training course is designed to acquire skills aligned with the most recent methodological proposals.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

The degree program in Marketing responds to the growing importance of marketing in modern organizations, integrating diverse disciplinary approaches to train experts in market analysis, consumer behavior, strategies, and economic-financial performance. It includes lectures, interventions by professionals, company visits, and international competitions for practical and global learning. Possible careers range from roles in manufacturing and service companies to consulting, market research, communication agencies, and media.

A master's degree in innovation and marketing focuses on leveraging innovative strategies to drive business growth and consumer engagement. Students delve into areas such as market research, digital marketing, product innovation, brand management, and consumer behavior analysis. This program equips graduates with skills to lead marketing campaigns, develop new products and services, and implement cutting-edge marketing techniques in competitive global markets. Graduates pursue careers as marketing managers, innovation consultants, digital strategists, and product developers across various industries, contributing to organizational success through creative and effective marketing approaches.

This master's program trains experts in digital marketing and sustainability, providing tools to create responsible and innovative branding strategies. Students learn to integrate sustainable practices into marketing campaigns and manage digital projects that address contemporary environmental and social needs. The program develops skills to lead companies towards sustainable and competitive growth.

The program focuses on nutraceuticals, from research and development to commercialization. Students explore the creation and formulation of nutraceutical products, testing their effectiveness and safety, and learn marketing strategies to promote them in the market. The course trains professionals capable of managing the entire life cycle of nutraceuticals, from scientific innovation to commercial promotion, ensuring effective products that comply with regulations.

The program focuses on marketing strategies and service management, exploring how to attract and retain customers through excellent service. Students learn market analysis techniques, branding, and service process optimization. The course trains professionals capable of developing and implementing marketing and service management strategies, improving customer satisfaction and business performance in competitive and customer-oriented environments.

The Master's in Social Media, Public Opinion, and Political Electoral Marketing trains specialists in political communication management through social media. Students acquire skills in public opinion analysis, electoral marketing strategies, and social media management. The course combines theory and practice, offering training on digital campaigns, social media data analysis, and persuasion techniques. Graduates are prepared to develop and manage effective political campaigns, influence public opinion, and optimize electoral communication strategies.