Best Marketing Master of Science (MSc) Degree Programs in Germany 2024

Master in Marketing

EU Business School

Spain, Germany

Marketing

Master of Science (MSc)

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

English

1 Year

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Master in Digital Marketing, Transformation & Design Thinking

EU Business School

Spain, Switzerland, Germany

Digital Marketing

Master of Science (MSc)

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

English

1 Year

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MBA in International Marketing

EU Business School

Spain, Switzerland, Germany

Marketing

Master of Science (MSc)

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

English

1 Year

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MSc in Brand and Marketing Management

ICN Business School

Germany

Business, Marketing, Digital Marketing

Master of Science (MSc)

The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services.

English

2 Years

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Grenoble MSc Marketing Management

GISMA Grenoble Ecole de Management

Germany

Business, Business Administration, Marketing

Master of Science (MSc)

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP).

English

2 Years

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MSc in Management & Digital Technology

TUM Campus Heilbronn

Germany

IT & Computer Science, Business Administration, Management, Digital Marketing

Master of Science (MSc)

Executives need to keep on top of the game and develop their own talents to effectively lead businesses into the future as digitalization continues to gather steam, whether on the subject of artificial intelligence, virtual reality, or digital currency. Success depends on having an integrative education.

English

2 Years

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Applied Media Informatics (M.Sc.)

Hochschule Schmalkalden

Germany

Communication, IT & Computer Science, Digital Marketing

Master of Science (MSc)

Training of experts for the conception, production, development and management of complex multimedia applications in the media informatics Master.

German

2 Years

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Master of Science Business Management – Digital Business Management

Berlin School of Economics & Law

Online

Germany

Business Administration, Management, Digital Marketing

Master of Science (MSc)

The Master of Science in Business Management qualifies graduates for management positions in startups as well as international companies and organisations that are facing the challenges and opportunities of the digital era. The programme deals with the complex topics of leadership and management of companies and organisations in the globalised and digitalised age.

English

2 Years

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MSc Strategic Digital Marketing

Arden Study Centre, Berlin

Germany

Communication, Business Administration, Marketing, Digital Marketing

Master of Science (MSc)

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

English

1 Year

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Master of Science in User Experience Management & Design

PFH Private University of Applied Sciences

Germany

IT & Computer Science, Business, Marketing and Communications

Master of Science (MSc)

One of the goals of the "User Experience Management & Design" program is to ensure that your program or app makes it into a group of satisfied customers. You will also learn how to develop a business model that is sustainable in the digital world, as well as other topics that will help you create a successful business model. You will be learning all of this and more by putting theory into practice and working on your own projects.

English

1 Year 6 Months

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MSc Sales Psychology and Sales Management

AIHE Academic Institute for Higher Education GmbH

Online

Germany

Psychology, Business, Marketing

Master of Science (MSc)

Holistic, scientifically and evidence-based, well-founded master’s program for experienced professionals in the business sector. For those interested who have extensive professional experience and leadership responsibility and want to provide their practical activities with a scientific basis.

English, German

1 Year

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MSc Digital Marketing

Berlin School Of Business & Innovation

Germany

Business, Marketing and Communications

Master of Science (MSc)

Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

English

1 Year 6 Months

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12 Best Marketing Master of Science (MSc) Degree Programs in Germany for 2024

Master in Marketing

Master in Digital Marketing, Transformation & Design Thinking

MBA in International Marketing

MSc in Brand and Marketing Management

Grenoble MSc Marketing Management

MSc in Management & Digital Technology

Applied Media Informatics (M.Sc.)

Master of Science Business Management – Digital Business Management

MSc Strategic Digital Marketing

Master of Science in User Experience Management & Design

MSc Sales Psychology and Sales Management

MSc Digital Marketing

Master of Science (MSc), Marketing, Germany