2 Best Digital Marketing Master of Science (MSc) Degree Programs in Italy for 2024

The two-year MA in Design, Multimedia, and Visual Communication (LM-12), established in the A.Y. 2007/2008, is a second-level university program in the field of Design that aims to train a designer to think up and plan communication artefacts’ contents, aesthetic and technological aspects in both physical and digital environments.

is a 1st level master in line with the “Europe 2020” strategy, with the objectives of the Smart Specialization Strategy of the Center-South and with KETs (key technologies enabling). The Master is designed to answer business demand industrial, commercial, service and auditing, and consulting firms experienced professionals in the areas of the digital economy, digital marketing and New Media, complex analyzes through Big Data and real-time adaptations, or in the new areas of competence deriving from Industry 4.0. The affirmation of the Industry 4.0 paradigm will lead companies to growing challenges: use of software platforms and technological solutions more and more innovative, ever-increasing volumes of data/information to be processed and analyzed, new models of interaction with customers/consumers, and new logistical and distribution models, which translates into the research and selection of new functions, first of all It specialist and data security manager. “Digital Manager 4.0: ICT and Innovation” is a 1st level University Master that represents the innovative answer to this new demand of the companies that are looking for qualified personnel capable of having multidisciplinary skills that allow the design, management, and implementation of projects with a particular focus on communication and marketing. The training course is designed to acquire skills aligned with the most recent methodological proposals.