18 Best Marketing MBA Degree Programs in France for 2024

To choose the excellence of the MBA in "Luxury Goods and Fashion Industries" programme is to give oneself the chance to integrate, at international level, an executive post in Fashion Management.

The EDHEC Global MBA is life-changing: by mixing relevant business education with an invaluable human experience, it allows you to have a profound impact on your career, your life, and your environment.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Paris/Milan, the strength of the Luxury Capitals of the World!

MBA Events, Public Relations train you in developing strategies, the tools of event communication, and Public Relations of brands and institutions. Learn to create events to manage a brand image, build relationships with internal and external audiences, and manage the company's reputation online and offline.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

The 2nd year MBA in sports marketing is for future experts in the marketing world. Following the MBA 1st year in sports management, which is a common core, focused on the expertise of sport business, the MBA 2 in sports marketing aims to professional integration. It provides the skills necessary to practice in the universe of this option and to gain understanding and issues of sports marketing. The next school year will be in October.

This MBA was developed for students wishing to evolve at the heart of Haute Couture Houses. Artistic directions work on the visual identity of the brand or product. At the heart of the project, they are in contact with advertising and communication agencies, publishing houses, and the media.

MBA Marketing, Brand Management, and Innovation to familiarize you with the new marketing functions centred on the precise knowledge of the customers' expectations and the approaches of marketing innovation to differentiate itself from its competitors, gain new markets, and ensure its sustainability.

IFA Paris’s MBA Fashion Business allows students to pursue post-graduate education entirely taught in English in Paris, Shanghai and/or Istanbul. This unique program allows students to build career skills and gain a full understanding of opportunities and challenges of running a fashion business today. It also gives them the opportunity to experience the world’s fashion capital, Paris. The MBA is a multidisciplinary Fashion Business program which covers marketing, merchandising, buying, retail, distribution as well as other fashion business related modules. During the program students will have the opportunity to work on industry sponsored projects in cooperation with international brands, attend fashion events and visit leading brands stores as well as design studios.

An English program, 100% online, who provides you an MBA diploma.

Program ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a complete training designed by professionals and specialists in activity.

IFA Paris' Luxury Brand Management program is unique in considering all the dimensions of luxury beyond fashion and business.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

The Digital Strategy Design & Transformation MBA trains change makers. It prepares graduates to master the digital transformation of the value chain, generate new business models, and implement a global, comprehensive digital strategy. There is a specific course on innovation management consulting.

Open the doors to your desired industry with our boutique style ESSEC Global MBA, a 12-month full-time program delivered France.

For those who are interested in a future career in this highly innovative area that requires fresh approaches and cross-disciplinary skills, this unique course is aimed at developing the potential of applicants from a variety of backgrounds such as fashion design, graphics, product management, journalism and media studies.

The Luxury and Fashion Management and Marketing MBA is today, after 15 years of existence, known and recognized as one of the best ways to integrate the different luxury sectors. It aims to provide students with a wealth of knowledge and tools to analyze the economic, artistic and cultural sectors of luxury. It provides the essential skills to have a managerial professional activity in this field. Students are also trained in fashion marketing in the fields of fashion design and management, and creation. The program makes it possible to question the currents of art, design and fashion... The training is also focused on digital and e-commerce, skills sought by companies today. A 3-day study trip to Italy is also on the program, in order to discover Italian craftsmen and deepen the Made in Italy (a reference in fashion). Finally, to acquire the necessary open-mindedness in the world of 2020-2025, 2nd year MBA students will have the opportunity to enrich their course with an international experience in the second semester, with our partner ROME BUSINESS SCHOOL.