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22 Best Marketing Master's Degree Programs in Sweden for 2024

Find the most comprehensive list of top Marketing Master's Degree programs in Sweden for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

3

Field of study

Where to study

Course type

Only online courses

MSc in Marketing

Stockholm University - Stockholm Business School

Sweden

Business, Marketing, Digital Marketing

Master of Science (MSc)

Drawing on the School´s long-standing expertise in marketing, strategic communication, and consumer studies, this master's program integrates advanced perspectives and methods in the social sciences to address contemporary phenomena in consumer and business marketing and communication.

2 Years

MA in Digital Management - Full-time Europe

Hyper Island

Sweden

Information Systems, Business Administration, Management, Digital Marketing

Master of Arts (MA)

The deepest dive into transformative creative leadership for the digital era and beyond. Expanding the reach of creativity, design, and ingenuity in the industry into new territories. This program equips future leaders to create resilience and leads visionary change. Mastery to navigate an uncertain future. Candidates for our Full-time MA Digital Management programs are taken on a transformative journey to become a new kind of leader – one who is adaptive, collaborative, and creatively driven, who can go beyond conventional thinking practices to create effective teams and business value.

English

1 Year

Master in Strategic Public and Political Marketing

Stockholm University - Stockholm Business School

Sweden

Political Science, Communication, Marketing

Master's Degree

The main purpose of the programme is to help students master the theories, concepts, applications and practices of modern strategic public and political communication in order that they grasp its significant role in the strategic development of public, private and non for profit organisations.

2 Years

International Master's Programme in User Experience and Interactive Media Design

Södertörn University

Sweden

Design, Graphic Design, Industrial Design, Digital Marketing

Master's Degree

This master’s degree has a multidisciplinary basis, including perspectives from the humanities, social sciences, and technology. Courses address central concepts, theories, and methods for media production and interaction design. You will also study the role and importance of interactive media in society, as well as research theories and methods.

English

2 Years

MA in Digital Management - Online

Hyper Island

Sweden, United Kingdom, Singapore, United States of America (USA), Brazil

Information Systems, Business Administration, Management, Digital Marketing

Master of Arts (MA)

Our Part-Time, Online MA Digital Management program has been designed to enable you to face the challenges of our uncertain modern world, but with a schedule, that enhances a transformative journey. Together with classmates from all over the world, you will become a new kind of leader; one that’s adaptive, collaborative, and creatively driven. Go beyond other conventional master’s programs and thinking practices on how to create effective teams and business values.

English

1 Year 3 Months

Master Programme in Fashion Marketing and Management

University of Borås

Sweden

Fashion Design, Business, Marketing

Master's Degree

Fashion is one of the most complex and fascinating areas of both research and social life. It encompasses trends and the fashion cycle, the fashion industry, and the fashion system, as well as perspectives on consumer behaviour and consumption.

English

2 Years

MSc Interactive Media Technology

KTH Royal Institute of Technology

Sweden

IT & Computer Science, Marketing and Communications, Digital Marketing

Master of Science (MSc)

The master's programme in Interactive Media Technology provides skills and knowledge in designing, developing and evaluating interactive products and media. Students can explore topics related to human-computer interaction, user experience, and sonic and visual media. We encourage students to work on projects that matter to them and respond to societal challenges. Graduates are experts in industry and academia, and some start their own companies.

English

2 Years

Master's Programme in Strategic Communication

Örebro University

Sweden

Communication, Marketing and Communications, Digital Marketing

Master's Degree

The Master’s Programme in Strategic Communication is designed for students with a variety of subject backgrounds within the wide field of communication and focuses on critically understanding and implementing strategic communication and the competencies needed to implement it. By strategic communication, we refer to professional communication aimed at satisfying long-term organizational and community goals.

English

1 Year

Master in Digital Narration: Game and Cultural Heritage

University of Skövde

Sweden

Cultural Heritage, Digital Marketing

Master's Degree

In the Digital Narration: Game and Cultural Heritage Master’s Programme, you will create narratives and learn how they can be integrated into computer games and other new digital media, particularly in the context of cultural heritage.

English

1 Year

Master of Science in International Marketing

Jönköping University

Sweden

Business, Marketing, International Business

Master of Science (MSc)

Increase your understanding of the future marketing needs of global companies in an international setting. International Marketing is a program that develops your ability to address contemporary marketing challenges, including digitalization, globalization, and the rapid rate of market change. The program has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

English

1 Year

Master in Games User Experience

University of Skövde

Sweden

IT & Computer Science, Digital Marketing

Master's Degree

Sweden is a leading nation in the global game industry, and Skövde is the leading Swedish city in which to study game development. Here you will find four master's programmes in games, eight bachelor's programmes covering all disciplines of game development, extensive game research, a successful game incubator, and last but not least, a large number of game companies.

English

1 Year

Masters in Environmental Communication & Management

Swedish University of Agricultural Sciences

Sweden

Environmental Science, Communication, Public Administration, Marketing and Communications

Master's Degree

Masters in Environmental Communication & Management

English

2 Years

Master of Science in Digital Business

Jönköping University

Sweden

Information Systems, Business, Digital Marketing

Master of Science (MSc)

This master’s program takes a broad business approach to the digitalization that shapes society. The program combines theoretical and real-world practical work and introduces you to some digital tools and techniques that will give an extra edge to your skillset. The second year of studies includes an internship semester whereby students study online courses in parallel to gaining practical experience. After graduation, students may be interested in working as strategists at established companies, as consultants, or as entrepreneurs exploring the opportunities of the digital economy.

English

2 Years

MSc Sustainable Digitalisation

KTH Royal Institute of Technology

Sweden

Sustainability, Information Systems, Digital Marketing

Master of Science (MSc)

Master of Sustainable Digitalisation is a challenging but recognized reality that we need to reduce greenhouse gas emissions to prevent catastrophic warming of the planet. The master's program in Sustainable Digitalisation explores how digitalization can aid in meeting the Paris Agreement's 1.5-degree target and the United Nations Sustainable Development Goals. It gives students a unique opportunity to investigate and exploit the enormous change potential of IT.

English

2 Years

Master of Science in User Experience Design

Jönköping University

Sweden

Design, IT & Computer Science, Marketing and Communications

Master of Science (MSc)

This 1-year Master's program provides advanced knowledge and skills in the use of emergent digital technologies, providing a more intuitive user experience and increased user satisfaction and productivity. In today’s ever-changing market, designers and developers need advanced knowledge and highly developed skills in how to create innovative and competitive products. This program provides you with in-depth knowledge of human properties and an understanding of how people interact with technologies. We also explore how state-of-the-art digital technologies, such as machine learning and recommendation agents, can contribute to an enhanced user experience. Furthermore, the program provides you with the skills to become a future leader and drive innovation.

English

1 Year

Master of Science in Marketing

Linnaeus University

Sweden

Business, Marketing, Digital Marketing

Master of Science (MSc)

The program offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with a specialization in marketing.

English

2 Years

MSc in Service Management, Retailing and Consumption

Lund University

Sweden

Business Administration, Management, Marketing

Master of Science (MSc)

The Master’s Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the services sectors with an understanding of the specific organisational and managerial needs of service activities. The rapid development in retail, including global challenges and new ways of conducting sales, requires more qualified staff. You will get a profound understanding of the specific conditions and future challenges of retail. You will study, analyse and gain deeper knowledge in marketing in a retail context, supply chain management and strategic issues in retail and place development.

English

2 Years

MSc in International Marketing and Brand Management

Lund University

Sweden

Business, Marketing, Digital Marketing

Master of Science (MSc)

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

English

1 Year

Master of Science in Social Media and Web Technologies

Linnaeus University

Online

Sweden

IT & Computer Science, Marketing and Communications

Master of Science (MSc)

This master's program provides a balanced combination of theoretical perspectives and applied knowledge. In particular, it offers an in-depth understanding of online communities and the technical environments in which they interact. You will develop the skills required for creating innovative solutions and tools that use the web and mobile technologies for supporting these communities.

English

2 Years

MSc in Strategic Communication

Lund University

Sweden

Communication, Marketing and Communications, Digital Marketing

Master of Science (MSc)

The MSc in Strategic Communication is a two-year interdisciplinary Master's programme. The programme provides theory, concepts and skills to operate and successfully work with strategic communication in international environments. You will learn how communication is central for organisations of various kinds and how communication can be understood and used to achieve strategic goals and to ensure sustainable organisations. The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication. On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.

English

2 Years

Popular degree types

Master's Degree Online Bachelor's Degree Courses

Fields of study

Marketing and Communications Digital Marketing

Master's Degree, Marketing, Sweden

A Master's Degree is a postgraduate academic degree awarded by universities or colleges upon completion of a specific course of study. It typically requires one to three years of full-time study and allows students to specialize in a particular field or area of interest, enhancing their knowledge and skills for career advancement.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Sweden is known for its high-quality education system, offering a wide range of accredited degrees from universities and business schools. Students in Sweden benefit from innovative teaching methods, a focus on research and practical skills, and a strong emphasis on sustainability and equality. With a strong emphasis on English-language programs, Sweden is an attractive destination for international students seeking a top-notch education.

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