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57 Best Marketing Master's Degree Programs in Italy for 2024

Find the most comprehensive list of top Marketing Master's Degree programs in Italy for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

3

Field of study

Where to study

Course type

Only online courses

Master in Digital marketing And Communication management

IAAD Istituto D'Arte Applicata e Design

Italy

Marketing and Communications, Digital Marketing

Master's Degree

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasingly relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment. It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to the semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more. ------------------------ Digital Marketing Specialist

English

10 Months

Online Marketing Course with Internship and Real Practice

Digital-Coach

Online

Italy

Business, Marketing and Communications

Master's Degree

The Online Marketing Course is available live Online and On Demand to be followed on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time, available both for young people ( new graduates, recent graduates or otherwise looking for work ) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing.

Italian, English

6 Months

II Level Specialist Course in Art Direction and Copywriting

IUAD Accademia della Moda

Online

Italy

Communication, Arts, Marketing and Communications

Master's Degree

The two-year specialist course in Art & copy aims to be a choice of educational excellence, which aims to create professionals in the communication field.

Italian

2 Years

Master in Fashion Buyer

IFDA Italian Fashion & Design Academy

Italy

Fashion Design, Business, Marketing

Master's Degree

The Fashion Buyer Course, curated by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution.

Italian, English

3 Months

Online Master Accredited with Diploma in Social Media Marketing Specialist [Last 3 Places Available]

Life Learning

Online

Italy

Business, Marketing and Communications, Digital Marketing

Master's Degree

Hi, nice to meet you! My name is Roberta de Martino and I am Digital Coach and Lecturer in Communication. I take care of companies and the achievement of their goals, I am a Problem Solver and a Creative designer. I am a creative consultant for communication agencies and events and I teach in academies and professional institutes. I am waiting for you at the lessons of my "Master with Diploma in Social Media Marketing Specialist" to achieve new goals together.

Italian

Global MBA Design, Fashion and Luxury Goods

Bologna Business School

Italy

Design, Business, Marketing

Master of Business Administration (MBA)

The Global MBA in Design, Fashion and Luxury Goods aims to strike a balance between creativity and business in the management of luxury companies, by providing managers and entrepreneurs with the know-how gained from Italian excellence. In-depth analysis of fashion and design business models in different industries enables students to combine product knowledge with luxury management-specific managerial approaches, providing vision and an operational capacity for international expansion.

English

1 Year

MBA - Luxury Goods & Fashion Industries

Mod'Art International Paris

France, Italy

Fashion Design, Business, Marketing

Master of Business Administration (MBA)

To choose the excellence of the MBA in "Luxury Goods and Fashion Industries" programme is to give oneself the chance to integrate, at international level, an executive post in Fashion Management.

English, French

MBA in Global Hospitality and Tourism Management

UET - Scuola Universitaria Europea per il Turismo

Italy

Business Administration, Marketing, International Business, Hospitality Management

Master of Business Administration (MBA)

This Master of Business Administration or MBA (Global Hospitality and Tourism) is good for: graduates who wish to further their study, those who wish to become entrepreneurs and start their own hospitality and tourism business, those switching from other industries, and those wishing to advance their career and assume more senior roles or join global organisations.

English

1 Year

Global Master in Luxury and Fashion Management

Rome Business School

Italy

Fashion Design, Business, Management, Marketing

Master's Degree

The Master in Fashion and Luxury Management is designed to produce young professionals specializing in Fashion and Luxury global management with a drive and passion to make an impact in the Fashion and Luxury industry, boosting their careers by transforming themselves, embracing change, creating value, and delivering it to customers.

English

1 Year

Social Media Marketing Course with Real Internship

Digital-Coach

Online

Italy

Business, Marketing and Communications

Master's Degree

Looking for a course to become a SociaI Media Manager or a Social Media Specialist? Digital Coach's course in Social Media Marketing is for you. Social media have become environments we routinely frequent and occupy a good part of our day, especially since the forced quarantine during the global pandemic period. Interest in these tools is constantly increasing, and today all businesses have realized that they cannot do without them for their business. The course in Social Media Marketing is available live Online and On Demand to follow on Your reserved area whenever you want freed from attendance schedules. It allows you to be able to integrate 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing, particularly in the application of marketing strategies on through the channel of Social.

Italian, English

6 Months

DIGITAL MANAGER 4.0: ICT AND INNOVATION

Università Telematica San Raffaele Roma

Italy

IT & Computer Science, Business, Digital Marketing

Master of Science (MSc)

is a 1st level master in line with the “Europe 2020” strategy, with the objectives of the Smart Specialization Strategy of the Center-South and with KETs (key technologies enabling). The Master is designed to answer business demand industrial, commercial, service and auditing, and consulting firms experienced professionals in the areas of the digital economy, digital marketing and New Media, complex analyzes through Big Data and real-time adaptations, or in the new areas of competence deriving from Industry 4.0. The affirmation of the Industry 4.0 paradigm will lead companies to growing challenges: use of software platforms and technological solutions more and more innovative, ever-increasing volumes of data/information to be processed and analyzed, new models of interaction with customers/consumers, and new logistical and distribution models, which translates into the research and selection of new functions, first of all It specialist and data security manager. “Digital Manager 4.0: ICT and Innovation” is a 1st level University Master that represents the innovative answer to this new demand of the companies that are looking for qualified personnel capable of having multidisciplinary skills that allow the design, management, and implementation of projects with a particular focus on communication and marketing. The training course is designed to acquire skills aligned with the most recent methodological proposals.

Italian

Master in Hotel Management & Digital Tourism 4.0

w.academy

Online

Italy

Hospitality Management, Marketing and Communications, Digital Marketing

Master's Degree

w.academy is the Business School born in the liquid society, where everything flows and you can't stop. Our role is to channel potential, enhance it and contextualize it to what the market is asking for today. We are convinced that training is needed to work and that training is needed to work. This is why we have thought of a varied training offer of Masters suitable for different needs and different skills. We have implemented Liquid Learning, with the integration of live and on-demand content so that even those who work can have the opportunity to train, we create special paths to train talents, and we do it through our Mentors, Professionals and Sector managers who know what it means to move in a company. Because, for us, those who can do, teach. After a careful analysis of the needs of accommodation and hotel facilities, w.academy organizes a Master entirely dedicated to the sector, based on increasingly cutting-edge skills: the Master in Hotel Management & Digital Tourism 4.0. The Master aims to train professional figures such as that of the Hotel Manager, a resource who knows how to cover a role of responsibility within a tourist-hotel company, capable of being an added value capable of managing activities from the point of view of implementation of technologies that are necessary and fundamental today in the new tourist economic scenario.

Italian

Global MBA Supercars, Superbikes and Motorsports

Bologna Business School

Italy

Business, Marketing, Hospitality Management

Master of Business Administration (MBA)

Leading business in the ever-evolving markets of Supercars and Superbikes is more than just a job; this brand new program, unique in the World, offered by Bologna Business School in cooperation with the leading companies of the “Motor Valley” offers the opportunity to turn your career into a passion. The Global MBA in Supercars, Superbikes and Motorsports blends theory with experience, thanks to our academic excellence and the exclusive expertise of firms like Alpha Tauri, Dallara, Ducati, Ferrari, Lamborghini, Marelli and Maserati.

English

1 Year

MBA Paris/Milan in Luxury Brand Management

Mod'Art International Paris

France, Italy

Business, Marketing, Hospitality Management

Master of Business Administration (MBA)

Paris/Milan, the strength of the Luxury Capitals of the World!

English, French

1 Year

E-commerce Course Online with Real Internship

Digital-Coach

Online

Italy

Business, Marketing, Digital Marketing

Master's Degree

Would you like to know the secrets of creating a successful e-commerce ? Or. Would you like to work as an E-commerce Specialist or E-commerce Manager of an online store? Today, after all that has happened, e-commerce is the only sector that is strongly growing and bucking the trend during this economic crisis and recession. The E-commerce Course is available live Online and On Demand to follow on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for a job) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing targeted to the Ecommerce sector.

Italian, English

6 Months

Master of Arts in Designing Digital Cultures

Scuola Politecnica di Design SPD

Italy

Arts, Design, Digital Marketing

Master's Degree

The Master’s program in Designing Digital Cultures has a duration of two academic year and aims to explore digital technologies and the spaces (physical/digital) shaped by them that are present in our contemporary lives. It allows students to develop design responses to the questions that arise from the digital design immersed in our surroundings. Students are encouraged to push the boundaries of digital design practices and become professionals in the field.

English

2 Years

Master in Fashion Business

IFDA Italian Fashion & Design Academy

Italy

Fashion Design, Business, Marketing

Master's Degree

The Fashion System is not only made up of creative people but above all of the expert managers who transform the creativity of others into a real business.

Italian, English

8 Months

Food and wine journalism

Università Telematica degli Studi IUL

Italy

Communication, Journalism, Marketing and Communications

Master's Degree

The Master aims to provide technical-scientific skills related to the organoleptic qualities of products, skills that focus on the techniques and technologies of transformation of wine and food products. To complete the course, theoretical and practical in-depth studies are foreseen with internships, on the aspects of catering and hospitality. Finally, a dedicated and specific space is provided for the acquisition of textual skills and abilities, aimed at ensuring full familiarity in interpreting and producing texts of different styles and aimed at different audiences.

Italian

Master in International Marketing Management

GEMA Business School

Italy

Business, Marketing, International Business

Master's Degree

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication.

English

4 Months

Master in Digital Marketing, Communication and Social Media Management

UNINFORM

Online

Italy

Business Administration, Marketing and Communications

Master's Degree

UNINFORM Group, thanks to over 25 years of experience in the field of post-graduate higher education, and with over 5,000 satisfied students and 750 partner companies, is pleased to present the Master in Digital Marketing, Communication and Social Media Management, which is configured as the answer to the radical change in skills, increasingly digital, required by today's job market, which sees knowledge of new media and the new frontiers of online marketing as strategic assets on which to base the success of the company.

Italian

8 Months

Popular degree types

Master's Degree Online Bachelor's Degree Doctoral Degree Courses Second cycle Master's Degree

Fields of study

Marketing and Communications Digital Marketing

Master's Degree, Marketing, Italy

A Master's Degree is a postgraduate academic degree awarded by universities or colleges upon completion of a specific course of study. It typically requires one to three years of full-time study and allows students to specialize in a particular field or area of interest, enhancing their knowledge and skills for career advancement.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Italy is known for its rich history in education, with prestigious universities such as the University of Bologna, founded in 1088, being the oldest in the world. Italian higher education institutions offer a wide range of degrees in various fields, attracting students from around the globe seeking quality education in a culturally vibrant environment.

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Bachelor's Degree Online

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Master of Business Administration (MBA) Online

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