51 Best Marketing Master's Degree Programs in Italy for 2024

The Master in Fashion and Luxury Management is designed to produce young professionals specializing in Fashion and Luxury global management with a drive and passion to make an impact in the Fashion and Luxury industry, boosting their careers by transforming themselves, embracing change, creating value, and delivering it to customers.

The Master’s Degree in Languages, Literatures and Digital Culture (LM 37) aims to provide students with a highly qualified theoretical and applied formation in two languages and literatures chosen among those taught in the programme: English, French, German, Russian, and Spanish. The study of languages and literatures is implemented, for students opting for the Languages and Literatures curriculum, with language teaching skills in a practical approach and, for students opting for the Digital Culture curriculum, with digital labs and project works focussed on digital humanities. In addition to common courses of linguistics, history of the language, foreign and Italian literatures, and philology, training activities include humanistic subjects like extra-European and postcolonial literatures or computer and juridical subjects in respective curricula. This Master’s Degree qualifies as a highly internationally oriented programme opening out to the world and promoting the enrolment of non-Italian speaking students. Common courses are taught in English and literature and language courses are taught in the related languages. Students also have the opportunity to take a binary programme for the conferral of a double degree awarded both by the University of Verona and by the University A Coruña (Spain). The course is therefore meant to open up to worldwide cooperation in the fields of formation, research, and cultural enterprise.

The Fashion world has always attracted countless people willing to start a career in it. Along with enthusiasm, anyway, this industry also requires creativity, ambition, and strong managerial skills; Rome Business School’s Master in Fashion Management is designed to provide the students with skills, perspective, and the didactic experience they need to address their professional path in this business, helping young resources to become professional figures able to move with confidence and competence in the fashion industry.

Strengthen your skills and develop fundamental skills in all areas of Marketing and Sales. Choose an international Master with bootcamps abroad and Career Services.

Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint, and Hubspot certification.

Students will learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

Develop key managerial skills for the supervision and management of fashion, luxury entertainment companies, create and communicate high-impact fashion brands and stand out as an innovative and responsible leader in the global fashion industry!

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasingly relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment. It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to the semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more. ------------------------ Digital Marketing Specialist

The Online Marketing Course is available live Online and On Demand to be followed on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time, available both for young people ( new graduates, recent graduates or otherwise looking for work ) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing.

Looking for a course to become a SociaI Media Manager or a Social Media Specialist? Digital Coach's course in Social Media Marketing is for you. Social media have become environments we routinely frequent and occupy a good part of our day, especially since the forced quarantine during the global pandemic period. Interest in these tools is constantly increasing, and today all businesses have realized that they cannot do without them for their business. The course in Social Media Marketing is available live Online and On Demand to follow on Your reserved area whenever you want freed from attendance schedules. It allows you to be able to integrate 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing, particularly in the application of marketing strategies on through the channel of Social.

Would you like to know the secrets of creating a successful e-commerce ? Or. Would you like to work as an E-commerce Specialist or E-commerce Manager of an online store? Today, after all that has happened, e-commerce is the only sector that is strongly growing and bucking the trend during this economic crisis and recession. The E-commerce Course is available live Online and On Demand to follow on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for a job) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing targeted to the Ecommerce sector.

The Digital Marketing Course is available live Online and On Demand to be followed on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing.

The online Social Media course is a training course that is designed for those who wish to learn about all disciplines in the web and social media area, aware of the fact that the most successful actions in the world of online marketing are based on the integration of the contribution of multiple channels. Both those who have responsibility for the company's entire web social strategy, and those who instead work on specific areas such as SEO, SEM or social, will need in implementing their activities to understand all upstream and downstream actions in order to make their contribution consistent with what has been done by other specialists. The Social MediaSocial Media online course is available live Online and On Demand to be followed on Your reserved area whenever you want freed from attendance schedules. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in the use of web marketing, online marketing and social media marketing tools and channels.

Fashion Brands are focusing on coherent visual communication to be genuinely believable and highly recognizable. The booming craving for experience and interactive participation is challenging fashion brands to create original and always evolving and memorable experiences, aligned to the aesthetics of their DNA.

Fashion is dynamic and in perpetual flux, and it evolves with social, cultural, economic, and technological shifts to adapt to the ever-changing needs of its consumers. Current and future managers must be able to detect and predict these global macro-trends. They need to create and implement imaginative solutions to succeed in this transitional world of fashion.

Luxury goes beyond consumption: it is the narrative that surrounds the brand - its heritage, story, and excellence. Luxury brands have their raison d'être in creativity. They add value to their products and services by offering their target audience deeper meaning and intangible value.

Fashion is education about beauty, the ability to express thoughts and emotions, the most direct expression of the contemporary world: colors, shapes, and materials in perfect harmony. It is the most lively of the art forms, thriving on people in real life. Like in a major theatre "pièce," getting the stage-set just right is crucial in the game of seduction, but a part of it cannot stand for the whole. To be able to keep on winning over an increasingly stimulated and probably confused consumer is to go back to fundamentals by employing in-depth technical training.

The Master’s program in Designing Digital Cultures has a duration of two academic year and aims to explore digital technologies and the spaces (physical/digital) shaped by them that are present in our contemporary lives. It allows students to develop design responses to the questions that arise from the digital design immersed in our surroundings. Students are encouraged to push the boundaries of digital design practices and become professionals in the field.

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

The two-year MA in Design, Multimedia, and Visual Communication (LM-12), established in the A.Y. 2007/2008, is a second-level university program in the field of Design that aims to train a designer to think up and plan communication artefacts’ contents, aesthetic and technological aspects in both physical and digital environments.