Best Marketing Master's Degree Programs in Germany 2024

Master Professional IT Business & Digitalization

HTW Berlin University Of Applied Sciences

Germany

IT & Computer Science, Business, Digital Marketing

Master's Degree

The Master's Programme Professional IT Business and Digitalization provides in-depth knowledge in the field of enterprise information technology. It contains a unique combination of in-depth IT skills and economic aspects. The programme is aimed at people already working in the IT field as well as graduates of applied computer science and similar disciplines.

English

1 Year 6 Months

MA New Media Design

University of Europe for Applied Sciences

Germany

Arts, Design, Digital Marketing

Master of Arts (MA)

The University of Europe for Applied Sciences provides you with the skills to transform communication within virtual and physical spaces into inspiring and lasting experiences. In the New Media Design Master’s program, you’ll learn how to analyze and locate spatial, moving, and non-linear forms of expression and how to apply them to your own spatial concepts.

English

1 Year

MA Marketing Management

University of Europe for Applied Sciences

Germany

Business, Business Administration, Marketing

Master of Arts (MA)

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected.

English

1 Year

MSc Strategic Digital Marketing

Arden Study Centre, Berlin

Germany

Communication, Business Administration, Marketing, Digital Marketing

Master of Science (MSc)

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

English

1 Year

Master of Science in User Experience Management & Design

PFH Private University of Applied Sciences

Germany

IT & Computer Science, Business, Marketing and Communications

Master of Science (MSc)

One of the goals of the "User Experience Management & Design" program is to ensure that your program or app makes it into a group of satisfied customers. You will also learn how to develop a business model that is sustainable in the digital world, as well as other topics that will help you create a successful business model. You will be learning all of this and more by putting theory into practice and working on your own projects.

English

1 Year 6 Months

MA Visual Communication

Berlin School Of Business & Innovation

Germany

Communication, Design, Graphic Design, Digital Marketing

Master of Arts (MA)

Are you looking for a master's which will boost your career prospects in the creative arts? BSBI is proud to offer a master's program in Visual Communication in partnership with the University for the Creative Arts (UCA). This program is offered as part of BSBI's Faculty of Creative Industries in Hamburg, Germany.

English

1 Year 6 Months

MSc Digital Marketing

Berlin School Of Business & Innovation

Germany

Business, Marketing and Communications

Master of Science (MSc)

Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

English

1 Year 6 Months

Master of Arts and Cultural Management

Leuphana University Luneburg

Germany

Cultural Heritage, Museum Studies, Art History, Arts, Fine Arts, Marketing and Communications

Master of Arts (MA)

Continuing a well-established tradition of cultural sciences in Lüneburg, Leuphana's Masters programme in Culture, Arts and Media engages the disciplines of the humanities and the social sciences in an interdisciplinary dialogue.

English

1 Year 6 Months

Master of Business Management (MBM) Digital Marketing & Communication

New European College

Germany

Communication, Business, Marketing, Digital Marketing

Master's Degree

This exciting Master of Business Management program specializing in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional inquiry, and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.

English

1 Year 6 Months

MA in Brand Strategy

Brand University of Applied Sciences

Germany

Business, Marketing, Digital Marketing

Master of Arts (MA)

In digital times, the rules of the game are constantly changing, so innovation is at the core of your studies: what processes, methods and techniques do I need to know? How can brands and products be meaningfully renewed? And how do I reach target groups in the digital space?

English

1 Year 6 Months

MA in Brand Entrepreneurship

Brand University of Applied Sciences

Germany

Business, Marketing

Master of Arts (MA)

In the new master’s program Brand Strategy with a focus on Brand Entrepreneurship, you will learn what constitutes meaningful and sustainable business models. You will also make your own idea market-ready.

English

1 Year 6 Months

MA in International Tourism Development

Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Master of Arts (MA)

International tourism generates billions of euros annually and is still one of the fastest-growing industries. Depending on whether it is business or pleasure, the hospitality and event management sectors also benefit from – and add to the experience of – international tourism, and are inextricably linked to it. Taking into account these associated areas only makes the overall sector more lucrative and appealing.

English

1 Year 6 Months

MSc in Management & Digital Technology

TUM Campus Heilbronn

Germany

IT & Computer Science, Business Administration, Management, Digital Marketing

Master of Science (MSc)

Executives need to keep on top of the game and develop their own talents to effectively lead businesses into the future as digitalization continues to gather steam, whether on the subject of artificial intelligence, virtual reality, or digital currency. Success depends on having an integrative education.

English

2 Years

Digital Media Manager (M.A.)

International University SDI München

Germany

Business Administration, Marketing and Communications, Digital Marketing

Master of Arts (MA)

The Master's program Digital Media Manager offers you the optimal basis for your dream job in the digital field. You learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business areas.

English, German

1 Year 6 Months

MSc in Brand and Marketing Management

ICN Business School

Germany

Business, Marketing, Digital Marketing

Master of Science (MSc)

The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services.

English

2 Years

MA in Management – Digitalization and Transformation

International Graduate Center - Hochschule Bremen

Germany

Business Administration, Management, Digital Marketing

Master of Arts (MA)

Management – Digitalization and transformation In our fast-paced, increasingly digitized world, companies need to remain competitive to continuously question their business models and drive innovation. This leads to fundamental changes in corporate processes. (Digital) transformation is defined as the integration of digital processes across all business areas.

English

1 Year 6 Months

Applied Media Informatics (M.Sc.)

Hochschule Schmalkalden

Germany

Communication, IT & Computer Science, Digital Marketing

Master of Science (MSc)

Training of experts for the conception, production, development and management of complex multimedia applications in the media informatics Master.

German

2 Years

MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

ADG Business School

Germany

Business Administration, Management, Digital Marketing

Master's Degree

The topic of "digitization" has long been a top priority for many companies. With our Master of Business Management | FocusDigital Innovation & Business Transformation you benefit from an innovative and in this form unique course. Learn to understand digital upheavals and innovations and design sustainable business strategies, structures and marketing concepts for your company.

German

MA in Digital Entrepreneurship

Amberg-Weiden University Of Applied Sciences OTH

Germany

Business, Marketing and Communications

Master of Arts (MA)

You have completed a bachelor's degree and would like to know how to come up with ideas for innovative projects or products? Do you want to start your own start-up or drive forward digital processes and innovations in an existing company? The new Master's programme in Digital Entrepreneurship provides you with answers to the exciting questions about setting up start-ups, establishing new business units, and identifying and implementing innovations (also) in established companies. In addition, you will learn everything you need to know about the digital technologies of the future. Entrepreneurial thinking and acting is the focus of the course. Entrepreneurship (new founders of innovative start-ups), intrapreneurship (entrepreneurial innovators in existing companies), innovation management, and digital technologies are central topics of the course. During your studies, you will evaluate and design digital processes using your own innovation and start-up projects, learn methods of product development, expand your technological competencies in the field of digitisation and combine these with entrepreneurial skills.

German

Grenoble MSc Marketing Management

GISMA Grenoble Ecole de Management

Germany

Business, Business Administration, Marketing

Master of Science (MSc)

The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP).

English

2 Years

1 2

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30 Best Marketing Master's Degree Programs in Germany for 2024

Master Professional IT Business & Digitalization

MA New Media Design

MA Marketing Management

MSc Strategic Digital Marketing

Master of Science in User Experience Management & Design

MA Visual Communication

MSc Digital Marketing

Master of Arts and Cultural Management

Master of Business Management (MBM) Digital Marketing & Communication

MA in Brand Strategy

MA in Brand Entrepreneurship

MA in International Tourism Development

MSc in Management & Digital Technology

Digital Media Manager (M.A.)

MSc in Brand and Marketing Management

MA in Management – Digitalization and Transformation

Applied Media Informatics (M.Sc.)

MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

MA in Digital Entrepreneurship

Grenoble MSc Marketing Management

Master's Degree, Marketing, Germany