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6 Best Marketing and Communications Master's Degree Programs in Germany for 2024

Find the most comprehensive list of top Marketing and Communications Master's Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Master of Arts and Cultural Management

Leuphana University Luneburg

logo Leuphana University Luneburg

Germany

Cultural Heritage, Museum Studies, Art History, Arts, Fine Arts, Marketing and Communications

Master of Arts (MA)

Con­ti­nuing a well-es­ta­blis­hed tra­di­ti­on of cul­tu­ral sci­en­ces in Lüne­burg, Leu­pha­na's Mas­ters pro­gram­me in Culture, Arts and Media en­ga­ges the di­sci­pli­nes of the hu­ma­nities and the so­ci­al sci­en­ces in an in­ter­di­sci­pli­na­ry dia­lo­gue.

English

1 Year 6 Months

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MA in International Tourism Development

Deggendorf Institute of Technology

logo Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Master of Arts (MA)

International tourism generates billions of euros annually and is still one of the fastest-growing industries. Depending on whether it is business or pleasure, the hospitality and event management sectors also benefit from – and add to the experience of – international tourism, and are inextricably linked to it. Taking into account these associated areas only makes the overall sector more lucrative and appealing.

English

1 Year 6 Months

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Digital Media Manager (M.A.)

International University SDI München

logo International University SDI München

Germany

Business Administration, Marketing and Communications, Digital Marketing

Master of Arts (MA)

The Master's program Digital Media Manager offers you the optimal basis for your dream job in the digital field. You learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business areas.

English, German

1 Year 6 Months

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MA in Digital Entrepreneurship

Amberg-Weiden University Of Applied Sciences OTH

logo Amberg-Weiden University Of Applied Sciences OTH

Germany

Business, Marketing and Communications

Master of Arts (MA)

You have completed a bachelor's degree and would like to know how to come up with ideas for innovative projects or products? Do you want to start your own start-up or drive forward digital processes and innovations in an existing company? The new Master's programme in Digital Entrepreneurship provides you with answers to the exciting questions about setting up start-ups, establishing new business units, and identifying and implementing innovations (also) in established companies. In addition, you will learn everything you need to know about the digital technologies of the future. Entrepreneurial thinking and acting is the focus of the course. Entrepreneurship (new founders of innovative start-ups), intrapreneurship (entrepreneurial innovators in existing companies), innovation management, and digital technologies are central topics of the course. During your studies, you will evaluate and design digital processes using your own innovation and start-up projects, learn methods of product development, expand your technological competencies in the field of digitisation and combine these with entrepreneurial skills.

Master of Science in User Experience Management & Design

PFH Private University of Applied Sciences

logo PFH Private University of Applied Sciences

Germany

IT & Computer Science, Business, Marketing and Communications

Master of Science (MSc)

One of the goals of the "User Experience Management & Design" program is to ensure that your program or app makes it into a group of satisfied customers. You will also learn how to develop a business model that is sustainable in the digital world, as well as other topics that will help you create a successful business model. You will be learning all of this and more by putting theory into practice and working on your own projects.

English

1 Year 6 Months

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MSc Digital Marketing

Berlin School Of Business & Innovation

logo Berlin School Of Business & Innovation

Germany

Business, Marketing and Communications

Master of Science (MSc)

Turn your passion into a career, and enroll in the MSc Digital Marketing program at BSBI. Throughout this industry-focused program, you’ll have the opportunity to develop creative and analytical skills that will help you reach customers, increase leads, and also have an excellent chance of securing some of the most coveted roles in marketing. With enterprise, success, and leadership at our core, we’ll provide you with the tools needed to become a leader capable of managing change and leading projects.

English

1 Year 6 Months

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Popular degree types

Bachelor's Degree

Master's Degree, Marketing and Communications, Germany

A Master's Degree is a postgraduate academic degree awarded by universities or colleges upon completion of a specific course of study. It typically requires one to three years of full-time study and allows students to specialize in a particular field or area of interest, enhancing their knowledge and skills for career advancement.

Marketing and Communications is a dynamic field that focuses on creating, delivering, and managing messages to target audiences. Students in this field learn about market research, advertising, public relations, and digital marketing strategies. With a strong emphasis on communication skills and creativity, graduates can pursue careers in branding, social media management, and market analysis.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.