5 Best Digital Marketing Master's Degree Programs in Japan for 2024

NUCB Business School is the only triple-accredited business school in Japan and is consistently ranked #1 nationwide in the alumni outcomes and return on investment categories of the QS ranking of business administration and management programs. This is because our graduates are empowered to become leaders in their fields who communicate effectively, think critically, and aim higher. Our faculty not only provides students with knowledge and skills needed for future employment and leadership opportunities--they also inspire confidence and growth, instilling the attitude and mindset required for managing modern and future organizations and teams.

The Graduate School of Information and Communications was established at Bunkyo University Shonan campus in April, 2005, along with the Graduate School of International Studies. These are the first two graduate schools at the Shonan Campus. The Graduate School of Information and Communications is aimed toward fostering human resources with professional expertise who have 1) knowledge about information systems, 2) the ability to use such knowledge in practical areas and 3) the ability to build an information system for customer's needs.

Advances in digital technologies have drastically changed almost every aspect of our society including public administration, industrial structure, employment, and private lives. Organizations can no longer delay their digital transformations (DX). The digital future is right now. It is estimated that nearly 40% of all business may disappear in the next 10 years, if these businesses do not transform and accommodate new digital technologies. There is now high demand in many industries for employees equipped with knowledge of digital transformation. After nearly 20 years of offering its globally top-ranked e-Business Management Program, GSIM’s new MA in Digital Management aims for nurturing future leaders who can lead a global business in a digital society by utilizing digital technologies and culture to achieve business growth and to gain competitive advantage. Instructors for the program are professors with cutting-edge research on digital technologies, invited industrial practitioners, and guest speakers worldwide. The case method is a principal pedagogical means in most classes, in addition to others like simulations and real-life global virtual team projects. Our graduates will gain hands-on knowledge of cutting-edge digital technologies (Big Data, blockchain, AI, cloud computing, IoT, cybersecurity, etc.). They will be equipped with knowledge of digital strategies, platforms, business models, digital entrepreneurship and innovation, FinTech, digital marketing/human resource/supply chain, and much more. Careers for graduates from the program include, but are not limited to managers who can take advantage of digital technologies, managers in charge of implementing digital transformations, IT specialists who consult about technology projects, and civil servants who build and manage digital environments in public organizations.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Digital Business, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Digital Marketing, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.