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17 Best Digital Marketing Master's Degree Programs in Italy for 2024

Find the most comprehensive list of top Digital Marketing Master's Degree programs in Italy for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

Only online courses

Master's degree in Languages, Literatures and Digital Culture

University of Verona

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Italy

Foreign Languages and Literatures, Digital Marketing

Master's Degree

The Master’s Degree in Languages, Literatures and Digital Culture (LM 37) aims to provide students with a highly qualified theoretical and applied formation in two languages and literatures chosen among those taught in the programme: English, French, German, Russian, and Spanish. The study of languages and literatures is implemented, for students opting for the Languages and Literatures curriculum, with language teaching skills in a practical approach and, for students opting for the Digital Culture curriculum, with digital labs and project works focussed on digital humanities. In addition to common courses of linguistics, history of the language, foreign and Italian literatures, and philology, training activities include humanistic subjects like extra-European and postcolonial literatures or computer and juridical subjects in respective curricula. This Master’s Degree qualifies as a highly internationally oriented programme opening out to the world and promoting the enrolment of non-Italian speaking students. Common courses are taught in English and literature and language courses are taught in the related languages. Students also have the opportunity to take a binary programme for the conferral of a double degree awarded both by the University of Verona and by the University A Coruña (Spain). The course is therefore meant to open up to worldwide cooperation in the fields of formation, research, and cultural enterprise.

English

2 Years

Executive Master in Marketing & Sales

Rome Business School

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Online

Italy

Business, Marketing, Digital Marketing

Master's Degree

Strengthen your skills and develop fundamental skills in all areas of Marketing and Sales. Choose an international Master with bootcamps abroad and Career Services.

Italian

1 Year

International Master in Digital Marketing and Business Transformation

Rome Business School

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Online

Italy

Business, Digital Marketing

Master's Degree

Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint, and Hubspot certification.

English

1 Year

Master in Digital marketing And Communication management

IAAD Istituto D'Arte Applicata e Design

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Italy

Marketing and Communications, Digital Marketing

Master's Degree

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasingly relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment. It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to the semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more. ------------------------ Digital Marketing Specialist

English

10 Months

E-commerce Course Online with Real Internship

digital-coach.com

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Online

Italy

Business, Marketing, Digital Marketing

Master's Degree

Would you like to know the secrets of creating a successful e-commerce ? Or. Would you like to work as an E-commerce Specialist or E-commerce Manager of an online store? Today, after all that has happened, e-commerce is the only sector that is strongly growing and bucking the trend during this economic crisis and recession. The E-commerce Course is available live Online and On Demand to follow on Your reserved area whenever you want freed from attendance hours. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for a job) and for people of advanced age with the goal of changing jobs, retraining or specializing in digital marketing or online marketing targeted to the Ecommerce sector.

Italian, English

6 Months

Online Social Media Course with Internship and Real Practice

digital-coach.com

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Online

Italy

Communication, Marketing and Communications, Digital Marketing

Master's Degree

The online Social Media course is a training course that is designed for those who wish to learn about all disciplines in the web and social media area, aware of the fact that the most successful actions in the world of online marketing are based on the integration of the contribution of multiple channels. Both those who have responsibility for the company's entire web social strategy, and those who instead work on specific areas such as SEO, SEM or social, will need in implementing their activities to understand all upstream and downstream actions in order to make their contribution consistent with what has been done by other specialists. The Social MediaSocial Media online course is available live Online and On Demand to be followed on Your reserved area whenever you want freed from attendance schedules. It allows you to be able to integrate from 4 to 12 months of real internship ( Work Experience ) part time either with the Digital Coach® School or in one of our partner companies, available both for young people (new graduates, recent graduates or otherwise looking for work) and for people of advanced age with the goal of changing jobs, retraining or specializing in the use of web marketing, online marketing and social media marketing tools and channels.

Italian, English

6 Months

Master of Arts in Designing Digital Cultures

Scuola Politecnica di Design SPD

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Italy

Arts, Design, Digital Marketing

Master's Degree

The Master’s program in Designing Digital Cultures has a duration of two academic year and aims to explore digital technologies and the spaces (physical/digital) shaped by them that are present in our contemporary lives. It allows students to develop design responses to the questions that arise from the digital design immersed in our surroundings. Students are encouraged to push the boundaries of digital design practices and become professionals in the field.

English

2 Years

Master in Trade and Consumer Marketing

University of Parma

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Italy

Business, Marketing, Digital Marketing

Master's Degree

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

Italian

2 Years

Master of Science in Design, Multimedia and Visual Communication

Sapienza University of Rome

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Italy

Arts, Graphic Design, Industrial Design, Digital Marketing

Master of Science (MSc)

The two-year MA in Design, Multimedia, and Visual Communication (LM-12), established in the A.Y. 2007/2008, is a second-level university program in the field of Design that aims to train a designer to think up and plan communication artefacts’ contents, aesthetic and technological aspects in both physical and digital environments.

English

2 Years

MIM - Master in International Management - Digital Business

United International Business School

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Online

Switzerland, Belgium, Spain, Japan, Netherlands, Italy

Business, Management, International Business, Digital Marketing

Master's Degree

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Digital Business, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

English

9 Months

MIM - Master in International Management - Digital Marketing

United International Business School

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Online

Switzerland, Belgium, Spain, Japan, Netherlands, Italy

Business, Digital Marketing

Master's Degree

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Digital Marketing, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

English

9 Months

DIGITAL MANAGER 4.0: ICT AND INNOVATION

Università Telematica San Raffaele Roma

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Italy

IT & Computer Science, Business, Digital Marketing

Master of Science (MSc)

is a 1st level master in line with the “Europe 2020” strategy, with the objectives of the Smart Specialization Strategy of the Center-South and with KETs (key technologies enabling). The Master is designed to answer business demand industrial, commercial, service and auditing, and consulting firms experienced professionals in the areas of the digital economy, digital marketing and New Media, complex analyzes through Big Data and real-time adaptations, or in the new areas of competence deriving from Industry 4.0. The affirmation of the Industry 4.0 paradigm will lead companies to growing challenges: use of software platforms and technological solutions more and more innovative, ever-increasing volumes of data/information to be processed and analyzed, new models of interaction with customers/consumers, and new logistical and distribution models, which translates into the research and selection of new functions, first of all It specialist and data security manager. “Digital Manager 4.0: ICT and Innovation” is a 1st level University Master that represents the innovative answer to this new demand of the companies that are looking for qualified personnel capable of having multidisciplinary skills that allow the design, management, and implementation of projects with a particular focus on communication and marketing. The training course is designed to acquire skills aligned with the most recent methodological proposals.

Italian

Online Master Accredited with Diploma in Social Media Marketing Specialist [Last 3 Places Available]

Life Learning

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Online

Italy

Business, Marketing and Communications, Digital Marketing

Master's Degree

Hi, nice to meet you! My name is Roberta de Martino and I am Digital Coach and Lecturer in Communication. I take care of companies and the achievement of their goals, I am a Problem Solver and a Creative designer. I am a creative consultant for communication agencies and events and I teach in academies and professional institutes. I am waiting for you at the lessons of my "Master with Diploma in Social Media Marketing Specialist" to achieve new goals together.

Italian

International Master in Fashion Management Online

Rome Business School

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Online

Italy

Fashion Design, Business Administration, Marketing, Digital Marketing

Master's Degree

The Rome Business School’s Online Master in Fashion and Design Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

English

1 Year

Master in Hotel Management & Digital Tourism 4.0

w.academy

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Online

Italy

Hospitality Management, Marketing and Communications, Digital Marketing

Master's Degree

w.academy is the Business School born in the liquid society, where everything flows and you can't stop. Our role is to channel potential, enhance it and contextualize it to what the market is asking for today. We are convinced that training is needed to work and that training is needed to work. This is why we have thought of a varied training offer of Masters suitable for different needs and different skills. We have implemented Liquid Learning, with the integration of live and on-demand content so that even those who work can have the opportunity to train, we create special paths to train talents, and we do it through our Mentors, Professionals and Sector managers who know what it means to move in a company. Because, for us, those who can do, teach. After a careful analysis of the needs of accommodation and hotel facilities, w.academy organizes a Master entirely dedicated to the sector, based on increasingly cutting-edge skills: the Master in Hotel Management & Digital Tourism 4.0. The Master aims to train professional figures such as that of the Hotel Manager, a resource who knows how to cover a role of responsibility within a tourist-hotel company, capable of being an added value capable of managing activities from the point of view of implementation of technologies that are necessary and fundamental today in the new tourist economic scenario.

Italian

Master in Web Marketing, Social Media & Graphic Design

w.academy

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Online

Italy

Graphic Design, Marketing and Communications, Digital Marketing

Master's Degree

Communication has undergone an important evolution passing by traditional media to the new digital media, therefore the use of online communication tools becomes crucial for every business across by sector, product or size. Since 2011, in collaboration with companies and important co-branding, Sida Group organizes an Executive Master course entirely dedicated to the acquisition of theoretical and practical skills in order to have an efficient and effective operation. The professional figure that the master intends to form is the Web Marketer and Digital Manager. A professional who has knowledge of every online communication tool and it is able to process integrated plans and Media Planning, managing strategic development projects for the company. A professional figure with capacities in web marketing, social media, and graphic design has become crucial to seize the opportunities of the network by identifying new business, managing the internal communications, monitoring ideal suppliers for the company and increase the assets of the company.

Italian

Master in Business Lawyer 4.0 and Digital Contracts

w.academy

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Online

Italy

Law, Business Administration, Digital Marketing

Master's Degree

w.academy is the Business School born in the liquid society, where everything flows and you can't stop. Our role is to channel potential, enhance it and contextualize it to what the market is asking for today. We are convinced that training is needed to work and that training is needed to work. This is why we have thought of a varied training offer of Masters suitable for different needs and different skills. We have implemented Liquid Learning, with the integration of live and on-demand content so that even those who work can have the opportunity to train, we create special paths to train talents, and we do it through our Mentors, Professionals and Sector managers who know what it means to move in a company. Because, for us, those who can do, teach. After a careful analysis of the requests and needs of companies, w.academy organizes a Master dedicated to the corporate law sector, aimed at creating cutting-edge sector skills with the Master in Corporate Law 4.0 and Digital Contract Law. The master aims to prepare future jurists to work for the benefit of the company by taking care of the most delicate aspects: from compliance, to the protection of company risks and the choice of external lawyers, with a view to both defense and savings. The training offers an all-inclusive view of a practical nature on the contracts that the company lawyer has to apply in a structured context with the relative procedures to be implemented in the event of the resolution of disputes and complex organizational situations.

Italian

Master's Degree, Digital Marketing, Italy

A Master's Degree is a postgraduate academic degree awarded by universities or colleges upon completion of a specific course of study. It typically requires one to three years of full-time study and allows students to specialize in a particular field or area of interest, enhancing their knowledge and skills for career advancement.

Digital Marketing is a dynamic field that focuses on leveraging digital channels to promote products and services. Students in this field learn about online advertising, social media marketing, search engine optimization, and data analytics. With the increasing importance of digital platforms, professionals in Digital Marketing play a crucial role in helping businesses reach their target audiences effectively.

Italy is known for its rich history in education, with prestigious universities such as the University of Bologna, founded in 1088, being the oldest in the world. Italian higher education institutions offer a wide range of degrees in various fields, attracting students from around the globe seeking quality education in a culturally vibrant environment.