Best Digital Marketing Master's Degree Programs in Germany 2024

Master in Digital Marketing, Transformation & Design Thinking

EU Business School

Spain, Switzerland, Germany

Digital Marketing

Master of Science (MSc)

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

English

1 Year

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Master Professional IT Business & Digitalization

HTW Berlin University Of Applied Sciences

Germany

IT & Computer Science, Business, Digital Marketing

Master's Degree

The Master's Programme Professional IT Business and Digitalization provides in-depth knowledge in the field of enterprise information technology. It contains a unique combination of in-depth IT skills and economic aspects. The programme is aimed at people already working in the IT field as well as graduates of applied computer science and similar disciplines.

English

1 Year 6 Months

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Master of Business Management (MBM) Digital Marketing & Communication

New European College

Germany

Communication, Business, Marketing, Digital Marketing

Master's Degree

This exciting Master of Business Management program specializing in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional inquiry, and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.

English

1 Year 6 Months

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MA in Brand Strategy

Brand University of Applied Sciences

Germany

Business, Marketing, Digital Marketing

Master of Arts (MA)

In digital times, the rules of the game are constantly changing, so innovation is at the core of your studies: what processes, methods and techniques do I need to know? How can brands and products be meaningfully renewed? And how do I reach target groups in the digital space?

English

1 Year 6 Months

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MSc in Brand and Marketing Management

ICN Business School

Germany

Business, Marketing, Digital Marketing

Master of Science (MSc)

The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services.

English

2 Years

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MSc in Management & Digital Technology

TUM Campus Heilbronn

Germany

IT & Computer Science, Business Administration, Management, Digital Marketing

Master of Science (MSc)

Executives need to keep on top of the game and develop their own talents to effectively lead businesses into the future as digitalization continues to gather steam, whether on the subject of artificial intelligence, virtual reality, or digital currency. Success depends on having an integrative education.

English

2 Years

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Digital Media Manager (M.A.)

International University SDI München

Germany

Business Administration, Marketing and Communications, Digital Marketing

Master of Arts (MA)

The Master's program Digital Media Manager offers you the optimal basis for your dream job in the digital field. You learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business areas.

English, German

1 Year 6 Months

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Applied Media Informatics (M.Sc.)

Hochschule Schmalkalden

Germany

Communication, IT & Computer Science, Digital Marketing

Master of Science (MSc)

Training of experts for the conception, production, development and management of complex multimedia applications in the media informatics Master.

German

2 Years

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MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

ADG Business School

Germany

Business Administration, Management, Digital Marketing

Master's Degree

The topic of "digitization" has long been a top priority for many companies. With our Master of Business Management | FocusDigital Innovation & Business Transformation you benefit from an innovative and in this form unique course. Learn to understand digital upheavals and innovations and design sustainable business strategies, structures and marketing concepts for your company.

German

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Master of Science Business Management – Digital Business Management

Berlin School of Economics & Law

Online

Germany

Business Administration, Management, Digital Marketing

Master of Science (MSc)

The Master of Science in Business Management qualifies graduates for management positions in startups as well as international companies and organisations that are facing the challenges and opportunities of the digital era. The programme deals with the complex topics of leadership and management of companies and organisations in the globalised and digitalised age.

English

2 Years

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MA New Media Design

University of Europe for Applied Sciences

Germany

Arts, Design, Digital Marketing

Master of Arts (MA)

The University of Europe for Applied Sciences provides you with the skills to transform communication within virtual and physical spaces into inspiring and lasting experiences. In the New Media Design Master’s program, you’ll learn how to analyze and locate spatial, moving, and non-linear forms of expression and how to apply them to your own spatial concepts.

English

1 Year

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MSc Strategic Digital Marketing

Arden Study Centre, Berlin

Germany

Communication, Business Administration, Marketing, Digital Marketing

Master of Science (MSc)

The MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

English

1 Year

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MA in Management – Digitalization and Transformation

International Graduate Center - Hochschule Bremen

Germany

Business Administration, Management, Digital Marketing

Master of Arts (MA)

Management – Digitalization and transformation In our fast-paced, increasingly digitized world, companies need to remain competitive to continuously question their business models and drive innovation. This leads to fundamental changes in corporate processes. (Digital) transformation is defined as the integration of digital processes across all business areas.

English

1 Year 6 Months

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MA Visual Communication

Berlin School Of Business & Innovation

Germany

Communication, Design, Graphic Design, Digital Marketing

Master of Arts (MA)

Are you looking for a master's which will boost your career prospects in the creative arts? BSBI is proud to offer a master's program in Visual Communication in partnership with the University for the Creative Arts (UCA). This program is offered as part of BSBI's Faculty of Creative Industries in Hamburg, Germany.

English

1 Year 6 Months

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14 Best Digital Marketing Master's Degree Programs in Germany for 2024

Master in Digital Marketing, Transformation & Design Thinking

Master Professional IT Business & Digitalization

Master of Business Management (MBM) Digital Marketing & Communication

MA in Brand Strategy

MSc in Brand and Marketing Management

MSc in Management & Digital Technology

Digital Media Manager (M.A.)

Applied Media Informatics (M.Sc.)

MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

Master of Science Business Management – Digital Business Management

MA New Media Design

MSc Strategic Digital Marketing

MA in Management – Digitalization and Transformation

MA Visual Communication

Master's Degree, Digital Marketing, Germany