Best Marketing Master of Arts (MA) Degree Programs in Germany 2024

Master of Arts and Cultural Management

Leuphana University Luneburg

Germany

Cultural Heritage, Museum Studies, Art History, Arts, Fine Arts, Marketing and Communications

Master of Arts (MA)

Continuing a well-established tradition of cultural sciences in Lüneburg, Leuphana's Masters programme in Culture, Arts and Media engages the disciplines of the humanities and the social sciences in an interdisciplinary dialogue.

English

1 Year 6 Months

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MA in Brand Strategy

Brand University of Applied Sciences

Germany

Business, Marketing, Digital Marketing

Master of Arts (MA)

In digital times, the rules of the game are constantly changing, so innovation is at the core of your studies: what processes, methods and techniques do I need to know? How can brands and products be meaningfully renewed? And how do I reach target groups in the digital space?

English

1 Year 6 Months

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MA in International Tourism Development

Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Master of Arts (MA)

International tourism generates billions of euros annually and is still one of the fastest-growing industries. Depending on whether it is business or pleasure, the hospitality and event management sectors also benefit from – and add to the experience of – international tourism, and are inextricably linked to it. Taking into account these associated areas only makes the overall sector more lucrative and appealing.

English

1 Year 6 Months

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MA in Brand Entrepreneurship

Brand University of Applied Sciences

Germany

Business, Marketing

Master of Arts (MA)

In the new master’s program Brand Strategy with a focus on Brand Entrepreneurship, you will learn what constitutes meaningful and sustainable business models. You will also make your own idea market-ready.

English

1 Year 6 Months

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Digital Media Manager (M.A.)

International University SDI München

Germany

Business Administration, Marketing and Communications, Digital Marketing

Master of Arts (MA)

The Master's program Digital Media Manager offers you the optimal basis for your dream job in the digital field. You learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business areas.

English, German

1 Year 6 Months

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MA in Digital Entrepreneurship

Amberg-Weiden University Of Applied Sciences OTH

Germany

Business, Marketing and Communications

Master of Arts (MA)

You have completed a bachelor's degree and would like to know how to come up with ideas for innovative projects or products? Do you want to start your own start-up or drive forward digital processes and innovations in an existing company? The new Master's programme in Digital Entrepreneurship provides you with answers to the exciting questions about setting up start-ups, establishing new business units, and identifying and implementing innovations (also) in established companies. In addition, you will learn everything you need to know about the digital technologies of the future. Entrepreneurial thinking and acting is the focus of the course. Entrepreneurship (new founders of innovative start-ups), intrapreneurship (entrepreneurial innovators in existing companies), innovation management, and digital technologies are central topics of the course. During your studies, you will evaluate and design digital processes using your own innovation and start-up projects, learn methods of product development, expand your technological competencies in the field of digitisation and combine these with entrepreneurial skills.

German

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MA New Media Design

University of Europe for Applied Sciences

Germany

Arts, Design, Digital Marketing

Master of Arts (MA)

The University of Europe for Applied Sciences provides you with the skills to transform communication within virtual and physical spaces into inspiring and lasting experiences. In the New Media Design Master’s program, you’ll learn how to analyze and locate spatial, moving, and non-linear forms of expression and how to apply them to your own spatial concepts.

English

1 Year

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MA in Management – Digitalization and Transformation

International Graduate Center - Hochschule Bremen

Germany

Business Administration, Management, Digital Marketing

Master of Arts (MA)

Management – Digitalization and transformation In our fast-paced, increasingly digitized world, companies need to remain competitive to continuously question their business models and drive innovation. This leads to fundamental changes in corporate processes. (Digital) transformation is defined as the integration of digital processes across all business areas.

English

1 Year 6 Months

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Master Global Management and Communication (MA)

AKAD University

Online

Germany

Communication, Business Administration, Management, Marketing

Master of Arts (MA)

The connecting approach of the AKAD master's program "Global Management and Communication (MA)" meets the requirements of current professional fields in higher management to a very high degree. Topics of Global Management and International Communications are closely linked.

German

2 Years

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MA Marketing Management

University of Europe for Applied Sciences

Germany

Business, Business Administration, Marketing

Master of Arts (MA)

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected.

English

1 Year

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MA Visual Communication

Berlin School Of Business & Innovation

Germany

Communication, Design, Graphic Design, Digital Marketing

Master of Arts (MA)

Are you looking for a master's which will boost your career prospects in the creative arts? BSBI is proud to offer a master's program in Visual Communication in partnership with the University for the Creative Arts (UCA). This program is offered as part of BSBI's Faculty of Creative Industries in Hamburg, Germany.

English

1 Year 6 Months

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11 Best Marketing Master of Arts (MA) Degree Programs in Germany for 2024

Master of Arts and Cultural Management

MA in Brand Strategy

MA in International Tourism Development

MA in Brand Entrepreneurship

Digital Media Manager (M.A.)

MA in Digital Entrepreneurship

MA New Media Design

MA in Management – Digitalization and Transformation

Master Global Management and Communication (MA)

MA Marketing Management

MA Visual Communication

Master of Arts (MA), Marketing, Germany