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4 Best Digital Marketing Bachelor of Science (BSc) Degree Programs in Germany for 2024

Find the most comprehensive list of top Digital Marketing Bachelor of Science (BSc) Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

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BSc in Business Administration (Digital Management and Innovation)

Kühne Logistics University

logo Kühne Logistics University

Germany

Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

Our degree provides you with a strong foundation in all aspects of business administration. Develop expertise in a number of areas through a wide range of topics such as management, strategy, accounting, math, statistics, law, micro and macroeconomics and more. Gain well-rounded knowledge and a skill set that will maximize your career opportunities with the profile Management Information Systems.

English

3 Years

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BSc Data Science, AI & Digital Business

Gisma University of Applied Sciences

logo Gisma University of Applied Sciences

Germany

IT & Computer Science, Business, Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up. Become an expert in data science by mastering analytics, visualization, and governance of data, and discover the fascinating world of AI. This program also covers general business skills, which will boost your employability.

English

3 Years

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Multimedia Marketing (B.Sc.)

Hochschule Schmalkalden

logo Hochschule Schmalkalden

Germany

Business, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

German

3 Years

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BSc Digital Media & Marketing

University of Europe for Applied Sciences

logo University of Europe for Applied Sciences

Germany

Communication, Business Administration, Marketing, Digital Marketing

Bachelor of Science (BSc)

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.

English

3 Years

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Popular degree types

Bachelor of Arts (BA) Degree

Bachelor of Science (BSc), Digital Marketing, Germany

A Bachelor of Science (BSc) degree is a popular undergraduate program that focuses on scientific and technical subjects. It provides students with a strong foundation in areas such as mathematics, natural sciences, and technology. Graduates with a BSc degree often pursue careers in fields such as engineering, healthcare, research, and technology.

Digital Marketing is a dynamic field that focuses on leveraging digital channels to promote products and services. Students in this field learn about online advertising, social media marketing, search engine optimization, and data analytics. With the increasing importance of digital platforms, professionals in Digital Marketing play a crucial role in helping businesses reach their target audiences effectively.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.