7 Best Business Bachelor of Business Administration (BBA) Degree Programs in Germany for 2024

The Bachelor of Business Administration is a comprehensive degree that will prepare you for a full range of functions within the business world, making you a valuable asset to any organization. This program develops the business acumen and entrepreneurial mindset required to conduct business on a global scale. Students will cover international negotiation, cultures and languages, while exploring the complexity of multinational organizations, with their intricate hierarchies, social frameworks and administrative challenges.

The bachelor’s programme in Business Administration provides opportunities for professional employment and development in an astonishing variety of sectors and functions. The aim of this programme is to train management experts who are able to use specialized procedures, scientifically developed over time for all economic and administrative functions, to solve practical problems.

The Bachelor specialization of Economics & Management is the broadest of the selection of bachelor specialisations, enabling students to understand management from an international and organisational, economy based perspective. Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the program Economics & Management the broadest business degree on offer. Economics concerns the conduct of business within the local, social and political environment, as well as looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.

In the rapidly changing market of financial services, the competence of very good employees is crucial for the company's success. Business administration know-how paired with finance-specific specialist knowledge and the decisive soft skills are essential in order to meet the requirements. Our Bachelor Business Administration | Focus Management & Finance puts the content focus on topics of modern bank management after your basic business education. As a prospective specialist and manager, you will be optimally qualified for the complex challenges and prepared for future challenges in the bank.

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Financial Services Management looks at the different branches of banking: Insurance, Financial Advice and Investment. Students learn about mortgages, loans, insurance, pensions, investments and the stock market. Financial systems and regulations imposed by different countries are illustrated, analysed and compared. Through combining theoretical perspectives with case studies from practice, the programme aims to allow students to develop a critical and contextualised understanding of the issues, problems and solutions faced by and offered to financial service institutions worldwide. Students will learn to understand the function of financial services within a wider economic context, also from the perspective of developing countries.

The part-time degree program in Business is an accredited, nationally recognized courses offered by the Hochschule Wismar - University of Technology, Business and Design.