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25 Best Marketing Bachelor's Degree Programs in Germany for 2024

Find the most comprehensive list of top Marketing Bachelor's Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

3

Field of study

Where to study

Course type

Only online courses

BA in Digital Communications

EU Business School

Spain, Germany

Communication, Digital Marketing

Bachelor of Arts (BA)

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication.

English

3 Years

BA International Tourism Management

Fachhochschule Westküste

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

The ITM bachelor's program offers a wide range of options so that you can design your studies individually. The advantage: A course of study tailored to your own needs and professional ideas. The ITM course focuses on economic and global relationships in the field of tourism.

German

3 Years

Bachelor of Engineering in Print Media Technologies

Hochschule der Medien - University of Applied Sciences

Germany

Engineering, Graphic Design, Digital Marketing

Bachelor's Degree

This Bachelor of Engineering provides technical education in Germany while students will be armed with the professional, creative and cross-cultural skills needed to prosper at home and abroad.

English

3 Years 6 Months

Bachelor Marketing and Sales Management (BA)

AKAD University

Online

Germany

Business, Management, Marketing

Bachelor of Arts (BA)

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities.

German

3 Years

BA in Communication Management

DEKRA Hochschule für Medien

Germany

Communication, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The program Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

German

3 Years

Your training as a media designer for print & web - option: Bachelor

bib International College

Germany

Arts, Graphic Design, Digital Marketing

Bachelor's Degree

In the world of advertising, everything goes by the eye. That's why creative people are in demand. As a media designer, you develop concepts and translate the customer's idea to the finished product, such as magazines, photographs, flyers, 3D animations, films or websites. The close teamwork with the marketing department and the different media make the job varied and exciting.

German

2 Years

MUSIC BUSINESS

Popakademie Baden-Württemberg

Germany

Music, Business, Management, Marketing

Bachelor of Arts (BA)

The highly practical degree programme in Music Business will qualify you for the unique demands of the music industry in a digital age. The programme combines innovative approaches with foundational contents from business, economics and the social sciences as well as core competencies in music business.

English, German

Bachelor International Business Communication (BA)

AKAD University

Online

Germany

Communication, Business, Marketing

Bachelor of Arts (BA)

With the AKAD study program "International Business Communication" you lay the foundation for your career as an expert in business-related communication. Due to its interdisciplinary nature, the distance learning program qualifies you for various occupational fields.

German

3 Years

BSc in Business Administration (Digital Management and Innovation)

Kühne Logistics University

Germany

Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

Our degree provides you with a strong foundation in all aspects of business administration. Develop expertise in a number of areas through a wide range of topics such as management, strategy, accounting, math, statistics, law, micro and macroeconomics and more. Gain well-rounded knowledge and a skill set that will maximize your career opportunities with the profile Management Information Systems.

English

3 Years

Bachelor in International Business Administration (BBA) Marketing & Communication

New European College

Germany

Communication, Business Administration, Marketing

Bachelor of Business Administration (BBA)

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

English

3 Years

Training as Manager Marketing & Event - Option: Bachelor

bib International College

Germany

Business, Marketing and Communications

Bachelor's Degree

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity.

German

2 Years

Apprenticeship as Game Designer Art & Animation - Option: Bachelor

bib International College

Germany

Arts, Design, Digital Marketing

Bachelor's Degree

Game development is teamwork and experts are in demand from different areas. Game designers develop the game concept and set the rules of the game. As a game artist, you work closely with the designers and ensure the optical implementation, ie you design the game elements, eg. For example, characters, landscapes, buildings, and converts them into 3D models. Good game artists are characterized by ingenuity and a creative streak.

German

2 Years

BSc Marketing and Communication Studies

Neuss University for International Business

Germany

Communication, Business, Marketing

Bachelor's Degree

Are you interested in communication, business and IT and have an affinity for social media and the new media? They want the tools of marketing and the diverse ones

German

3 Years 6 Months

B.A. in International Tourism Management

Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree will teach students broad and methodological expertise through practical teaching on the basis of economic fundamentals. The specifics of business and tourism, key skills, implementation competence and the ability to innovation will be developed. Students will acquire social and international skills, enabling them to competently and safely manage the complex and cross-cultural environment of tourism and in particular health and medical tourism. In light of the increasing globalisation of the tourism industry, we place great importance on the development of our students' language skills.

English

3 Years 6 Months

Bachelor of Arts Media & Media Management

Diploma University of Applied Sciences

Online

Germany

Communication, Business Administration, Marketing and Communications

Bachelor of Arts (BA)

With the distance study "media economy and media management" (technical study consultation after consultation: medienwirtschaft@diploma.de) the DIPLOMA university created a study concept, which meets the requirements of media creators and media users alike: The combination of business administration, sociology and journalism makes the graduates of the Studied media allrounders who are in great demand by media companies in the online, print, radio and TV and film industries.

German

3 Years

BSc Data Science, AI & Digital Business

Gisma University of Applied Sciences

Germany

IT & Computer Science, Business, Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up. Become an expert in data science by mastering analytics, visualization, and governance of data, and discover the fascinating world of AI. This program also covers general business skills, which will boost your employability.

English

3 Years

BA (Hons) Business Management (Marketing) with Foundation Year

Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

English

4 Years

BA Business Administration | International Management & Marketing

Berlin International University of Applied Sciences

Germany

Business Administration, Marketing, International Business

Bachelor of Arts (BA)

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

English

3 Years

Multimedia Marketing (B.Sc.)

Hochschule Schmalkalden

Germany

Business, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

German

3 Years

BA (Hons) Business Management (Marketing)

Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

English

3 Years

Popular degree types

Bachelor's Degree Online Master's Degree Courses

Fields of study

Marketing and Communications Digital Marketing

Bachelor's Degree, Marketing, Germany

A Bachelor's Degree is an undergraduate academic degree awarded by universities and colleges upon completion of a specific course of study. It typically takes around 3-4 years to complete and provides students with a solid foundation in a particular field of study, preparing them for entry-level positions or further education at the Master's level.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.

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