Best Marketing Bachelor's Degree Programs in Germany 2024

BA (Hons) Music Business

BIMM University

United Kingdom, Germany, Ireland

Music, Business, Marketing

Bachelor of Arts (BA)

Nurture your creative flair and build core skills as a music business entrepreneur in this exciting and growing industry. With BA (Hons) Music Business, you’ll have opportunities to expand your knowledge of the industry across a wide range of subject areas. You will develop an understanding of a broader business context, too, focusing on planning and forecasting, financing, creativity and digital marketing.

English

3 Years

BA (Hons) Acting for Stage, Screen & Digital Media

BIMM University

United Kingdom, Germany

Arts, Film Studies, Digital Marketing

Bachelor of Arts (BA)

The BA (Hons) Acting for Stage, Screen & Digital Media undergraduate course offers rigorous and multi-faceted training that prepares you for the demands of the professional acting industry. Through our range of specialist creative and artistic modules, you will graduate prepared for the ever-evolving requirements placed upon the contemporary actor.

English

3 Years

BSc Data Science, AI & Digital Business

Gisma University of Applied Sciences

Germany

IT & Computer Science, Business, Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up. Become an expert in data science by mastering analytics, visualization, and governance of data, and discover the fascinating world of AI. This program also covers general business skills, which will boost your employability.

English

3 Years

BSc Digital Media & Marketing

University of Europe for Applied Sciences

Germany

Communication, Business Administration, Marketing, Digital Marketing

Bachelor of Science (BSc)

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.

English

3 Years

BA (Hons) Business Management (Marketing) with Foundation Year

Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

English

4 Years

BA (Hons) Business Management (Marketing)

Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

English

3 Years

BA Business Administration | International Management & Marketing

Berlin International University of Applied Sciences

Germany

Business Administration, Marketing, International Business

Bachelor of Arts (BA)

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

English

3 Years

Bachelor in International Business Administration (BBA) Marketing & Communication

New European College

Germany

Communication, Business Administration, Marketing

Bachelor of Business Administration (BBA)

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

English

3 Years

BSc in Business Administration (Digital Management and Innovation)

Kühne Logistics University

Germany

Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

Our degree provides you with a strong foundation in all aspects of business administration. Develop expertise in a number of areas through a wide range of topics such as management, strategy, accounting, math, statistics, law, micro and macroeconomics and more. Gain well-rounded knowledge and a skill set that will maximize your career opportunities with the profile Management Information Systems.

English

3 Years

Bachelor Marketing and Sales Management (BA)

AKAD University

Online

Germany

Business, Management, Marketing

Bachelor of Arts (BA)

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities.

German

3 Years

B.A. in International Tourism Management

Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree will teach students broad and methodological expertise through practical teaching on the basis of economic fundamentals. The specifics of business and tourism, key skills, implementation competence and the ability to innovation will be developed. Students will acquire social and international skills, enabling them to competently and safely manage the complex and cross-cultural environment of tourism and in particular health and medical tourism. In light of the increasing globalisation of the tourism industry, we place great importance on the development of our students' language skills.

English

3 Years 6 Months

BA (Hons) Music Production

BIMM University

Germany

Arts, Music, Digital Marketing

Bachelor of Arts (BA)

Our BA (Hons) Music Production course gives you the chance to create music and sound in a variety of contexts. As well as addressing the ‘how?’ of music and sound production, the course also tackles the ‘why?’; providing students with a deeper understanding of philosophies, workflows, and future-proof technical approaches to music and sound production.

English

3 Years

BA International Tourism Management

Fachhochschule Westküste

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

The ITM bachelor's program offers a wide range of options so that you can design your studies individually. The advantage: A course of study tailored to your own needs and professional ideas. The ITM course focuses on economic and global relationships in the field of tourism.

German

3 Years

BA in Communication Management

DEKRA Hochschule für Medien

Germany

Communication, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The program Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

German

3 Years

Your training as a media designer for print & web - option: Bachelor

bib International College

Germany

Arts, Graphic Design, Digital Marketing

Bachelor's Degree

In the world of advertising, everything goes by the eye. That's why creative people are in demand. As a media designer, you develop concepts and translate the customer's idea to the finished product, such as magazines, photographs, flyers, 3D animations, films or websites. The close teamwork with the marketing department and the different media make the job varied and exciting.

German

2 Years

Multimedia Marketing (B.Sc.)

Hochschule Schmalkalden

Germany

Business, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

German

3 Years

Bachelor of Arts Media & Media Management

Diploma University of Applied Sciences

Online

Germany

Communication, Business Administration, Marketing and Communications

Bachelor of Arts (BA)

With the distance study "media economy and media management" (technical study consultation after consultation: medienwirtschaft@diploma.de) the DIPLOMA university created a study concept, which meets the requirements of media creators and media users alike: The combination of business administration, sociology and journalism makes the graduates of the Studied media allrounders who are in great demand by media companies in the online, print, radio and TV and film industries.

German

3 Years

Training as Manager Marketing & Event - Option: Bachelor

bib International College

Germany

Business, Marketing and Communications

Bachelor's Degree

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity.

German

2 Years

Apprenticeship as Game Designer Art & Animation - Option: Bachelor

bib International College

Germany

Arts, Design, Digital Marketing

Bachelor's Degree

Game development is teamwork and experts are in demand from different areas. Game designers develop the game concept and set the rules of the game. As a game artist, you work closely with the designers and ensure the optical implementation, ie you design the game elements, eg. For example, characters, landscapes, buildings, and converts them into 3D models. Good game artists are characterized by ingenuity and a creative streak.

German

2 Years

Bachelor of Business Administration with Marketing Management Specialization

NBS Northern Business School

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

German

3 Years 6 Months

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24 Best Marketing Bachelor's Degree Programs in Germany for 2024

BA (Hons) Music Business

BA (Hons) Acting for Stage, Screen & Digital Media

BSc Data Science, AI & Digital Business

BSc Digital Media & Marketing

BA (Hons) Business Management (Marketing) with Foundation Year

BA (Hons) Business Management (Marketing)

BA Business Administration | International Management & Marketing

Bachelor in International Business Administration (BBA) Marketing & Communication

BSc in Business Administration (Digital Management and Innovation)

Bachelor Marketing and Sales Management (BA)

B.A. in International Tourism Management

BA (Hons) Music Production

BA International Tourism Management

BA in Communication Management

Your training as a media designer for print & web - option: Bachelor

Multimedia Marketing (B.Sc.)

Bachelor of Arts Media & Media Management

Training as Manager Marketing & Event - Option: Bachelor

Apprenticeship as Game Designer Art & Animation - Option: Bachelor

Bachelor of Business Administration with Marketing Management Specialization

Bachelor's Degree, Marketing, Germany