14 Best Marketing Bachelor's Degree Programs in China for 2024

Adding a good dose of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modeling and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles.

Following XJTLU’s exciting and innovative Syntegrative Educational Model, this programme is an equal collaboration between the University and its industry partner, China Culture and Media Group Zhong Chuan Fortune, at the School of Cultural Technology in XJTLU Entrepreneur College (Taicang).

The Marketing program focuses on the various aspects of the marketing function, including business-to- business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project. Marketing program provides students with a strong foundation in essential business knowledge and expands employment opportunities with applied, creative marketing skills through the delivery of current curriculum.

Through the subject basic education platform courses and professional education platform courses, students will be trained to master the basic theories and professional skills of digital media art professional theories and methods; through the practical teaching platform, students can be proficient in various digital media production software. Cultivate applied talents with high artistic accomplishment and design ability.

The department contains a department office, the modern sports faculty office, the traditional sports faculty office, and the military theory faculty office. Under the leadership of the university party committee and the supervisory principal, the department goes about physical and military education with the aim of the education of health and integrity and performs continually teaching reforms that are in line with the general situation. The form of the sports classes has changed from the former independent regular class or special class to the current combination of the two, which focuses both on the characteristics of the course and on providing the students with the skills of sports, including the traditional shadowboxing, during the two-year sports education, which will benefit them for a lifetime. This education model has become an important characteristic of the sports education of the university. Through practice and reform, the department is now offering two university-level high-quality courses which are traditional fitness sports and basketball, and has opened well-targeted fitness sports classes for disabled or injured students to satisfy their needs.

In the BEng Digital Media Technology programme, you will learn how computerised or electronic devices can represent, record, transmit, process, display and interact with multimedia information, such as text, audio, images, video and animations. Computer science technologies you will learn about include programming, signal and image processing, international networks, computer graphics and game design, and multimedia system management.

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

The game competition industry is an all-round integrated digital entertainment industry. It is an economic industry that penetrates and integrates competitions, cultural and creative industries, game animation, digital coal, audiovisual, and comprehensive integration. It is also an important role in the country’s now vigorously developing regional economy. Industry will become an important part of regional economic development in the future. It is the strategic goal of talent training for this profession to make a good reserve of talents before the economic take-off of the game competition industry and transport professional game competition talents for the development of the society and economy.

BA Digital Media Arts is an intense, practice-based, and technology-driven programme where you will create digital content for media consumption. Your practice will be related to motion design, compositing, creative coding, and visual effects (VFX).

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities and examine product, pricing, distribution and promotion strategies.

Adding a vital element of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modeling, and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles. You'll embrace a combination of creative and technical disciplines that will enable you to work and develop a career in the fast-growing and highly competitive digital media sector. The course is taught by an experienced team of academics and practitioners who offer not only academic expertise but also current industry relevance, practice, and business acumen.

School of Business, Liaocheng University was established in January 2004. School of Business follows the school guideline of “international, market and society-oriented” to train high-quality talents of “creating life, creating wealth, creating thought, and creating the future”. School of Business owns 7 undergraduate majors, including Economics, International Economy and Trade, Business Administration, Human Resources Management, Labor and Social Security, Logistic Management, and Quality Management Engineering. Of the above majors, Economics major is a choice major of Shandong’s higher institutions and is emphatically supported by Shandong Provincial Fiscal Fund; Human Resources Management major is a brand major of Shandong’s adult higher education field and a university-level choice major, and Business Administration major is a university-level choice major. Currently, the School of Business has around 2200 registered undergraduate students. Based on the Quality Management Engineering major, China Society of Inspection and Quarantine (CSIQ), Shandong Quality & Technical Supervision Bureau (SDQTSB), Shandong Entry-Exit Inspection & Quarantine Bureau (SDEIQB), CPC Liaocheng Committee and Liaocheng Government, and Liaocheng University signed the agreement to construct School of Quality, Liaocheng University. School of Quality was established in January 2016, having formed the mode of “one trunk, two wings” together with School of Business.

The BA Media and Communication Studies is a comprehensive programme consisting of three pathways (digital media, journalism and PR, and film studies) that enables you to engage critically with a diverse range of media practices.

As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.