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5 Best Marketing and Communications Bachelor's Degree Programs in Germany for 2024

Find the most comprehensive list of top Marketing and Communications Bachelor's Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

Only online courses

B.A. in International Tourism Management

Deggendorf Institute of Technology

logo Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree will teach students broad and methodological expertise through practical teaching on the basis of economic fundamentals. The specifics of business and tourism, key skills, implementation competence and the ability to innovation will be developed. Students will acquire social and international skills, enabling them to competently and safely manage the complex and cross-cultural environment of tourism and in particular health and medical tourism. In light of the increasing globalisation of the tourism industry, we place great importance on the development of our students' language skills.

English

3 Years 6 Months

BA International Tourism Management

Fachhochschule Westküste

logo Fachhochschule Westküste

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

The ITM bachelor's program offers a wide range of options so that you can design your studies individually. The advantage: A course of study tailored to your own needs and professional ideas. The ITM course focuses on economic and global relationships in the field of tourism.

German

3 Years

Multimedia Marketing (B.Sc.)

Hochschule Schmalkalden

logo Hochschule Schmalkalden

Germany

Business, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

German

3 Years

Bachelor of Arts Media & Media Management

Diploma University of Applied Sciences

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Online

Germany

Communication, Business Administration, Marketing and Communications

Bachelor of Arts (BA)

With the distance study "media economy and media management" (technical study consultation after consultation: medienwirtschaft@diploma.de) the DIPLOMA university created a study concept, which meets the requirements of media creators and media users alike: The combination of business administration, sociology and journalism makes the graduates of the Studied media allrounders who are in great demand by media companies in the online, print, radio and TV and film industries.

German

3 Years

Training as Manager Marketing & Event - Option: Bachelor

bib International College

logo bib International College

Germany

Business, Marketing and Communications

Bachelor's Degree

Occupations in business are popular not only because of the good career opportunities. Their diverse fields of activity make them so attractive. This is particularly true for the boom sectors of marketing and event management, which offer many opportunities to bring organizational and communication skills and creativity.

German

2 Years

Bachelor's Degree, Marketing and Communications, Germany

A Bachelor's Degree is an undergraduate academic degree awarded by universities and colleges upon completion of a specific course of study. It typically takes around 3-4 years to complete and provides students with a solid foundation in a particular field of study, preparing them for entry-level positions or further education at the Master's level.

Marketing and Communications is a dynamic field that focuses on creating, delivering, and managing messages to target audiences. Students in this field learn about market research, advertising, public relations, and digital marketing strategies. With a strong emphasis on communication skills and creativity, graduates can pursue careers in branding, social media management, and market analysis.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.