6 Best Marketing and Communications Bachelor's Degree Programs in Canada for 2024

Honours Bachelor of Commerce (Digital Marketing). The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers.

The tourism industry is an economic engine for Canada. Working mostly in small or medium-sized businesses, the players in the tourism industry are often multidisciplinary, dynamic, welcoming, and resourceful. Whether in events, in hospitality and customer service, or in travel management, the graduate will have every opportunity to find a thrilling career, skilled workers in tourism being actively sought in all areas. provinces of Canada. A career in tourism will expose the graduate to a variety of rewarding and enriching experiences. With courses specially designed to prepare the student for the job market, the program provides the tools necessary to excel in the industry. In particular, the program includes two internships in companies and practical experiences and guided tours in popular tourist establishments in Ottawa, Eastern Ontario, the Outaouais, and even internationally. At the end of his studies, the graduate will be able to work in various organizations and companies, whether it is to offer complete customer service or to play a strategic and important role within a team dedicated to the satisfaction of the visitors. . The graduate will also have the opportunity to become a member of industry-recognized professional associations, including the Canadian Institute of Travel Counselors. Flexible schedules, opportunities for rapid career advancement, and the gratification of working with an audience of travelers, explorers, and enthusiasts: tourism employs nearly 1.8 million Canadians, 31% of whom are young people between 18 and 35 years old. In addition, the possibilities of finding a career are more and more numerous! At the end of his studies, the graduate will also have acquired the four essential skills that distinguish La Cité graduates: Entrepreneurship and initiative, Creativity, Commitment, and bilingual ability.

This eight-month graduate certificate program is designed to provide you with leadership skills to support the global hospitality service economy. You will be able to respond to the shift in global economic and business management practices from product to service. An emphasis is placed on recognizing new opportunities and developing new service categories and market segments while supporting the implementation of organizational change.

In the program, students use code and programming as tools for creative expression in forms such as games, immersive and 3D environments, the internet of things (IoT), interactive performance, and data visualization.

The heart of Centennial College's Interactive Media Management program is user experience (UX). Through this offering, your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional. You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design, ideal if you've completed a post-secondary program and wish to apply your skills to a career in interactive media management. If you're passionate about making interactive experiences that "just work", this program is for you. Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodate their needs through the interface, its design, and the words it contains. You'll also have the opportunity to work on your own project, from concept to prototype.

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government, and institutional marketplaces. In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing, and service. This includes prospecting, networking, relationship building, closing, and post-sales activities. If you're goal-oriented, organized, inquisitive, and persistent with above-average communication skills, consider a career in the industry's diverse world of professional sales, account management, and many other customer-facing roles.