542 Best Marketing Bachelor's Degree Programs for 2024

The Bachelor in Communication and Digital Media aims to help young, ambitious individuals build the proper skill set to become professionals capable of facing real-world challenges. Our hands-on teaching methodology guarantees that Bachelor in Communication and Digital Media students strike the perfect balance between classroom learning and practical projects based on real-world scenarios.

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication.

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

With its powerful mix of real-world learning, industry insights, theoretical understanding, academic rigour and a truly international curriculum, our BA (Hons) International Hospitality Management gives you a competitive edge.

Marketing is power. It creates and communicates a firm’s value offering that generates consumer motivation. Fundamental to success in marketing is having a sound understanding of consumer behavior and customer decision-making; understanding how to collect and use information about the marketplace, and an ability to integrate the components of the marketing mix to solve marketing problems.

The Bachelor of Arts in Business Entrepreneurship serves the Simmons College of Kentucky mission of “educating people in the urban context through strong academic and professional programs” by focusing on how one can become self-employed and or how one grow an existing business.

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development, and design. Our marketing students develop skills necessary for strategic planning, research, utilization of current technology, and a global perspective. But we take it a step further with internship opportunities that provide the ultimate experience to prepare students for their careers.

As a marketing major at William Peace University, you will gain a strong foundation in what it takes to create, manage and enhance brands to maximize their value to consumers. Both creative and analytical types can find a home in the broad field of marketing, which encompasses the entire range of activities that match goods, services and intangibles with consumer needs and desires. WPU’s Marketing program provides a solid foundation in the field, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and more. Communication and computer skills are emphasized, and working collaboratively is an important aspect of the program. Professionals themselves, WPU faculty are active in their fields and well-connected, so opportunities abound to apply your knowledge through projects and internships. Given the breadth of the field and its many applications across non-profit, for-profit and public sectors, marketing Majors enjoy a wide range of career possibilities. The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field: Sales Manager: $114K Market research analyst: $62K Advertising Manager: $96K Marketing Manager: $128K

Hospitality, Resort, and Tourism Management (HRTM) students focus on developing the skills necessary for managing hospitality or tourism service organizations in the context of a resort destination area.

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

This exciting course will develop your skills and give you the knowledge you need for a career in the dynamic and fast moving tourism sector. It is vocationally orientated and focuses on tourism in a national and global context. The programme includes case studies and study visits and will cover the sustainable planning, development and management of tourism resources, destinations and businesses.

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There's never been a better time to get into the growing field of hospitality work. Jobs in this field have lots of appealing perks, like working in a beautiful environment and having a flexible schedule.

Everyone has a story to tell. With Trine University’s Bachelor of Arts with a major in communication, you can help tell it better.

With an eye to the future, Chowan is creating a setting where creativity and innovation will merge to produce a student that is aesthetical, theoretically, and technologically trained in graphic design, interactive design, print technology, packaging design, and/or studio art.

What makes Digital Media Production and Graphic Design at Worcester special? Digital Media Production and Graphic Design cover a broad combination of creative areas. You will learn how to design and create a range of traditional and digital platforms to develop your concepts into reality.

A BFA in Digital Media Arts provides a foundation for students seeking to develop careers in the rapidly growing areas of motion graphics, sound design, video production, and photography through a multidisciplinary approach. This comprehensive degree fosters soft skills desired by the field of digital media arts including: creativity, team building, critical thinking and symbolic communication.

OKWU’s Bachelor of Arts in Digital Cinema equips students to compete and thrive in the modern, media-saturated world. Students develop expertise in the areas of film production, shooting, and editing while participating with other students in production labs, internship experiences, and in a culminating senior capstone project.

Platt College San Diego Digital Filmmaking FXPlatt College San Diego AlumniJon KoopPlatt College Digital Video Production special effectsPlatt College San Diego Alumni Damien DunkleyPlatt College San Diego Justin EdelmanPlatt College San Diego Digital Filmmaking FXPlatt College San Diego AlumniJon KoopPlatt College Digital Video Production special effectsPlatt College San Diego Alumni Damien DunkleyPlatt College San Diego Justin EdelmanPlatt College San Diego Digital Filmmaking FX‹› Length of Program: 16 Months The Bachelor of Science Degree in Media Arts with an area of study in digital video production program will offer solid knowledge to the students enabling them to solve complex video production problems and to create professional artistically unique products. The program focuses on Digital Video Production foundations including: Script Writing Original Screenplay, Budgeting, Producing and Marketing of Completed Original Project Film Direction, Shooting and Finishing Professional Quality Projects Wide range of Pre-Production, Production, Post-Production principles Special Effects and Sound Design Techniques, Elements of Cinema Editing sound for media such as DVDs, Motion Graphics, Film/Video, Radio and Gaming using industry standard software Editing and Compositing Motion Graphics, Sound Design and Engineering with Industry standard Programs Storytelling, Application to commercial video, Short Documentary and Narrative Films Workflow for Single and Multiple Camera Editing, Compositing and Effects Introduction to Live Switcher Equipment, Setup and Controls Learn Autodesk Maya, Adobe Photoshop, Adobe Premiere, Adobe After Effects, Apple Final Draft, and HTML / CSS 16-month degree program (32-months with A.A.S. Degree: Graphic Design or Digital Media Design) No application, parking, or monthly material fees Books and supplies all included Complete Core classes first Easy transfer credit evaluation VA approved

ECC’S COMPUTER APPLICATIONS IN BUSINESS PROGRAM WORKS WITH YOUR LIFE Whether you’re a new student, a working professional, or rejoining the workforce, if you’d like to enhance your qualifications for success in the workplace and further your education, ECC’s Computer Applications classes are for you! Earn anywhere from a short three-course certificate to a two-year degree and come away with computer and technology skills required of today’s workers. Our students solve business problems utilizing computer software; manage data to support data-driven decisions; run complex queries, create forms, and develop reports; prepare and deliver eye-catching presentations; create web and print materials to support your business needs; perform mathematical operations and financial calculations to analyze and graph data to identify trends; and much more. They also develop soft skills employers prizes, such as effective communication skills and professionalism.