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10 Best Digital Marketing Bachelor's Degree Programs in Germany for 2024

Find the most comprehensive list of top Digital Marketing Bachelor's Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Course type

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BA in Digital Communications

EU Business School

logo EU Business School

Spain, Germany

Communication, Digital Marketing

Bachelor of Arts (BA)

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication.

English

3 Years

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Bachelor of Engineering in Print Media Technologies

Hochschule der Medien - University of Applied Sciences

logo Hochschule der Medien - University of Applied Sciences

Germany

Engineering, Graphic Design, Digital Marketing

Bachelor's Degree

This Bachelor of Engineering provides technical education in Germany while students will be armed with the professional, creative and cross-cultural skills needed to prosper at home and abroad.

English

3 Years 6 Months

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Your training as a media designer for print & web - option: Bachelor

bib International College

logo bib International College

Germany

Arts, Graphic Design, Digital Marketing

Bachelor's Degree

In the world of advertising, everything goes by the eye. That's why creative people are in demand. As a media designer, you develop concepts and translate the customer's idea to the finished product, such as magazines, photographs, flyers, 3D animations, films or websites. The close teamwork with the marketing department and the different media make the job varied and exciting.

German

2 Years

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BSc in Business Administration (Digital Management and Innovation)

Kühne Logistics University

logo Kühne Logistics University

Germany

Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

Our degree provides you with a strong foundation in all aspects of business administration. Develop expertise in a number of areas through a wide range of topics such as management, strategy, accounting, math, statistics, law, micro and macroeconomics and more. Gain well-rounded knowledge and a skill set that will maximize your career opportunities with the profile Management Information Systems.

English

3 Years

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Apprenticeship as Game Designer Art & Animation - Option: Bachelor

bib International College

logo bib International College

Germany

Arts, Design, Digital Marketing

Bachelor's Degree

Game development is teamwork and experts are in demand from different areas. Game designers develop the game concept and set the rules of the game. As a game artist, you work closely with the designers and ensure the optical implementation, ie you design the game elements, eg. For example, characters, landscapes, buildings, and converts them into 3D models. Good game artists are characterized by ingenuity and a creative streak.

German

2 Years

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BSc Data Science, AI & Digital Business

Gisma University of Applied Sciences

logo Gisma University of Applied Sciences

Germany

IT & Computer Science, Business, Business Administration, Management, Digital Marketing

Bachelor of Science (BSc)

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up. Become an expert in data science by mastering analytics, visualization, and governance of data, and discover the fascinating world of AI. This program also covers general business skills, which will boost your employability.

English

3 Years

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Multimedia Marketing (B.Sc.)

Hochschule Schmalkalden

logo Hochschule Schmalkalden

Germany

Business, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

German

3 Years

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BSc Digital Media & Marketing

University of Europe for Applied Sciences

logo University of Europe for Applied Sciences

Germany

Communication, Business Administration, Marketing, Digital Marketing

Bachelor of Science (BSc)

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.

English

3 Years

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BA (Hons) Acting for Stage, Screen & Digital Media

BIMM University

logo BIMM University

United Kingdom, Germany

Arts, Film Studies, Digital Marketing

Bachelor of Arts (BA)

The BA (Hons) Acting for Stage, Screen & Digital Media undergraduate course offers rigorous and multi-faceted training that prepares you for the demands of the professional acting industry. Through our range of specialist creative and artistic modules, you will graduate prepared for the ever-evolving requirements placed upon the contemporary actor.

English

3 Years

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BA (Hons) Music Production

BIMM University

logo BIMM University

Germany

Arts, Music, Digital Marketing

Bachelor of Arts (BA)

Our BA (Hons) Music Production course gives you the chance to create music and sound in a variety of contexts. As well as addressing the ‘how?’ of music and sound production, the course also tackles the ‘why?’; providing students with a deeper understanding of philosophies, workflows, and future-proof technical approaches to music and sound production.

English

3 Years

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Popular degree types

Master's Degree

Bachelor's Degree, Digital Marketing, Germany

A Bachelor's Degree is an undergraduate academic degree awarded by universities and colleges upon completion of a specific course of study. It typically takes around 3-4 years to complete and provides students with a solid foundation in a particular field of study, preparing them for entry-level positions or further education at the Master's level.

Digital Marketing is a dynamic field that focuses on leveraging digital channels to promote products and services. Students in this field learn about online advertising, social media marketing, search engine optimization, and data analytics. With the increasing importance of digital platforms, professionals in Digital Marketing play a crucial role in helping businesses reach their target audiences effectively.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.