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10 Best Digital Marketing Bachelor's Degree Programs in China for 2024

Find the most comprehensive list of top Digital Marketing Bachelor's Degree programs in China for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

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Course type

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BSc (Hons) Digital Media Technology

Birmingham Institute of Fashion and Creative Arts

logo Birmingham Institute of Fashion and Creative Arts

China, United Kingdom

IT & Computer Science, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

Adding a good dose of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modeling and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles.

English

3 Years

BA Arts, Technology and Entertainment

Xi'an Jiaotong-Liverpool University

logo Xi'an Jiaotong-Liverpool University

China

Arts, Fine Arts, Design, Digital Marketing

Bachelor of Arts (BA)

Following XJTLU’s exciting and innovative Syntegrative Educational Model, this programme is an equal collaboration between the University and its industry partner, China Culture and Media Group Zhong Chuan Fortune, at the School of Cultural Technology in XJTLU Entrepreneur College (Taicang).

English

Bachelor in Marketing

Jilin University

logo Jilin University

China

Business, Marketing, Digital Marketing

Bachelor's Degree

The Marketing program focuses on the various aspects of the marketing function, including business-to- business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project. Marketing program provides students with a strong foundation in essential business knowledge and expands employment opportunities with applied, creative marketing skills through the delivery of current curriculum.

English

Bachelor of Arts in Digital Media

Liu Panshui Normal University

logo Liu Panshui Normal University

China

Communication, Arts, Design, Marketing and Communications, Digital Marketing

Bachelor's Degree

Through the subject basic education platform courses and professional education platform courses, students will be trained to master the basic theories and professional skills of digital media art professional theories and methods; through the practical teaching platform, students can be proficient in various digital media production software. Cultivate applied talents with high artistic accomplishment and design ability.

BEng Digital Media Technology

Xi'an Jiaotong-Liverpool University

logo Xi'an Jiaotong-Liverpool University

China

Engineering, IT & Computer Science, Digital Marketing

Bachelor's Degree

In the BEng Digital Media Technology programme, you will learn how computerised or electronic devices can represent, record, transmit, process, display and interact with multimedia information, such as text, audio, images, video and animations. Computer science technologies you will learn about include programming, signal and image processing, international networks, computer graphics and game design, and multimedia system management.

English

3 Years

Bachelor of Arts in Advertising

Hubei University

logo Hubei University

China

Business, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

Bachelor of Film and Television Photography and Production (Game Competitive Direction)

首都体育学院

logo 首都体育学院

China

Arts, Film Studies, Digital Marketing

Bachelor's Degree

The game competition industry is an all-round integrated digital entertainment industry. It is an economic industry that penetrates and integrates competitions, cultural and creative industries, game animation, digital coal, audiovisual, and comprehensive integration. It is also an important role in the country’s now vigorously developing regional economy. Industry will become an important part of regional economic development in the future. It is the strategic goal of talent training for this profession to make a good reserve of talents before the economic take-off of the game competition industry and transport professional game competition talents for the development of the society and economy.

BA Digital Media Arts

Xi'an Jiaotong-Liverpool University

logo Xi'an Jiaotong-Liverpool University

China

Communication, Arts, Design, Digital Marketing

Bachelor of Arts (BA)

BA Digital Media Arts is an intense, practice-based, and technology-driven programme where you will create digital content for media consumption. Your practice will be related to motion design, compositing, creative coding, and visual effects (VFX).

English

Digital Media Technology - BSc (Hons)

Birmingham Institute Of Fashion And Creative Arts BIFCA SHAINGAI BRANCH

logo Birmingham Institute Of Fashion And Creative Arts BIFCA SHAINGAI BRANCH

China

IT & Computer Science, Marketing and Communications, Digital Marketing

Bachelor of Science (BSc)

Adding a vital element of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modeling, and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles. You'll embrace a combination of creative and technical disciplines that will enable you to work and develop a career in the fast-growing and highly competitive digital media sector. The course is taught by an experienced team of academics and practitioners who offer not only academic expertise but also current industry relevance, practice, and business acumen.

BA Marketing

Xi'an Jiaotong-Liverpool University

logo Xi'an Jiaotong-Liverpool University

China

Business, Marketing, Digital Marketing

Bachelor of Arts (BA)

As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.

English

Bachelor's Degree, Digital Marketing, China

A Bachelor's Degree is an undergraduate academic degree awarded by universities and colleges upon completion of a specific course of study. It typically takes around 3-4 years to complete and provides students with a solid foundation in a particular field of study, preparing them for entry-level positions or further education at the Master's level.

Digital Marketing is a dynamic field that focuses on leveraging digital channels to promote products and services. Students in this field learn about online advertising, social media marketing, search engine optimization, and data analytics. With the increasing importance of digital platforms, professionals in Digital Marketing play a crucial role in helping businesses reach their target audiences effectively.

Education in China is highly valued, with a strong emphasis on academic excellence and rigorous testing. The country boasts top universities like Tsinghua and Peking University, offering a wide range of programs from engineering to business. Chinese students often compete fiercely for spots in prestigious institutions, reflecting the importance placed on education in Chinese society.