10 Best Communication Bachelor's Degree Programs in Germany for 2024

Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value. Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

The international economy is undergoing constant change due to increasing digitalization. Both in offline and online contexts, completely new and diverse fields of activity are emerging. The Bachelor's program International Communication and Business with its diverse and innovative course contents prepare you perfectly for your entry into the global economy.

The Journalism and PR program is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations.

The program Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

This program reinforces the fact that though globalization seems to be taking over, the local cultures are still important as they get more networked. This may sound unusual, but it applies to companies and organizations. If you are interested in a degree program that considers this viewpoint in terms of management theory, then join us, as we envision that tomorrow’s international companies will be different.

With the distance study "media economy and media management" (technical study consultation after consultation: medienwirtschaft@diploma.de) the DIPLOMA university created a study concept, which meets the requirements of media creators and media users alike: The combination of business administration, sociology and journalism makes the graduates of the Studied media allrounders who are in great demand by media companies in the online, print, radio and TV and film industries.

Are you interested in communication, business and IT and have an affinity for social media and the new media? They want the tools of marketing and the diverse ones

With the AKAD study program "International Business Communication" you lay the foundation for your career as an expert in business-related communication. Due to its interdisciplinary nature, the distance learning program qualifies you for various occupational fields.

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication.