Bachelor of Arts (BA), Marketing, Zambia
A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.
Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.
In Zambia, education is primarily provided in English and follows a 7-5-4 system (7 years of primary education, 5 years of secondary education, and 4 years of university education). The country has a mix of public and private universities offering a range of degree programs in fields such as business, engineering, and social sciences.