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64 Best Marketing Bachelor of Arts (BA) Degree Programs in United States of America (USA) for 2024

Find the most comprehensive list of top Marketing Bachelor of Arts (BA) Degree programs in United States of America (USA) for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

Only online courses

Bachelor of Arts in Communication & Entrepreneurial Leadership

Landmark College

logo Landmark College

Online

United States of America (USA)

Communication, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The Bachelor of Arts in Communication and Entrepreneurial Leadership (BA-COMEL) degree focuses on project management, team building, and ethics to prepare our students for entry-level jobs in fields such as civic organizing, media production, public relations, management, and other positions that require organizational leadership and business development.

BUSINESS ENTREPRENEURSHIP

Simmons - College Of Kentucky

logo Simmons - College Of Kentucky

United States of America (USA)

Business, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The Bachelor of Arts in Business Entrepreneurship serves the Simmons College of Kentucky mission of “educating people in the urban context through strong academic and professional programs” by focusing on how one can become self-employed and or how one grow an existing business.

BACHELOR OF BUSINESS ADMINISTRATION: MARKETING

LeTourneau University

logo LeTourneau University

United States of America (USA)

Business, Marketing

Bachelor of Arts (BA)

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development, and design. Our marketing students develop skills necessary for strategic planning, research, utilization of current technology, and a global perspective. But we take it a step further with internship opportunities that provide the ultimate experience to prepare students for their careers.

Beauty Marketing & Product Development

Fashion Institute of Design & Merchandising FIDM Digital Arts

logo Fashion Institute of Design & Merchandising FIDM Digital Arts

United States of America (USA)

Business, Marketing and Communications

Bachelor of Arts (BA)

Whether students want to start their own beauty brand or work for an established brand, courses in marketing, product development, and the business of beauty ensure they develop the skills necessary to be future innovators and leaders in the beauty industry.

BA in Media Production

University of Colorado Boulder College of Media, Communication and Information

logo University of Colorado Boulder College of Media, Communication and Information

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

For the Bachelor of Arts in Media Production, students will first complete foundational courses in theory and practice and then take advanced courses in media production and critical studies.

Bachelor of Arts in Mass Communication (Public Relations Sequence)

Southern University Baton Rouge College of Humanities and Interdisciplinary Studies

logo Southern University Baton Rouge College of Humanities and Interdisciplinary Studies

United States of America (USA)

Communication, Marketing and Communications

Bachelor of Arts (BA)

The Department of Mass Communication is in the College of Arts & Humanities at Southern University. All students are expected to know and abide by University and College regulations as well as standards set by the department. University and College regulations are detailed in the university catalog and in the Code of Student Conduct Manual. Organized in 1978, the Department of Mass Communication offers courses designed to prepare students for rewarding and responsible careers in print, broadcast journalism, and public relations. The Faculty's goal is to impact the skills, knowledge, and attitudes most needed and highly valued in journalism and mass communication today. In the process, students are expected to develop the disciplines of deadlines, proper use of the English language, and knowledge of current events. In all their teaching, Faculty members will put special emphasis on the rights and responsibilities of professional journalists and public relations practitioners.

Bachelor of Arts in Communication

Trine University

logo Trine University

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

Everyone has a story to tell. With Trine University’s Bachelor of Arts with a major in communication, you can help tell it better.

English

4 Years

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Bachelor of Arts in Digital Cinema

Oklahoma Wesleyan University

logo Oklahoma Wesleyan University

United States of America (USA)

Arts, Film Studies, Digital Marketing

Bachelor of Arts (BA)

OKWU’s Bachelor of Arts in Digital Cinema equips students to compete and thrive in the modern, media-saturated world. Students develop expertise in the areas of film production, shooting, and editing while participating with other students in production labs, internship experiences, and in a culminating senior capstone project.

Bachelor of Arts in Sports Management

Graceland University

logo Graceland University

United States of America (USA)

Business Administration, Marketing, Hospitality Management, Sports Management

Bachelor of Arts (BA)

As one of our most popular majors offered within our C.H. Sandage School of Business, Graceland’s sport management program will prepare you for an exciting career in the sports industry. Whether you’re looking to focus directly on sport management or are curious about sport administration or even sport marketing, our classes and curriculum, hands-on learning, and internship opportunities will set you up for success both on and off the field.

English

4 Years

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B.A. in Corporate Communication and Public Affairs

Southern Methodist University Meadows Schools of the Arts

logo Southern Methodist University Meadows Schools of the Arts

United States of America (USA)

Communication, Business Administration, Marketing

Bachelor of Arts (BA)

Strong writing skills are essential to the student’s success in the division’s journalism curriculum and later in the profession of journalism. Students may enroll in journalism classes as first-year students. Those seeking permission to major or minor in the Division of Journalism must have completed 24 hours of study, which may include transfer hours. Students must also have taken DISC 1312 (or equivalent) and earned a minimum grade of B in this course. Students are required to take JOUR 2103 before further journalism study, and they must declare the major or minor before taking JOUR 2312. Students transferring from other universities must have completed equivalent courses and obtained the equivalent GPA in those courses before they can be considered a major candidate in the Division of Journalism. All journalism and fashion media majors must declare and complete a second major or a minor of their choosing. The Journalism Division has a focus on and commitment to diversity, recognizing the need for diversity in media and communications in the 21st century.

Bachelor of Arts in Business Administration

America Evangelical University

logo America Evangelical University

Online

United States of America (USA)

Business, Business Administration, Management, Marketing, Organizational Leadership

Bachelor of Arts (BA)

The Bachelor of Arts in Business Administration is designed to provide the knowledge and skills necessary for a successful business and administration career.

Bachelor of Arts Business Marketing

Bethel College Indiana Online

logo Bethel College Indiana Online

Online

United States of America (USA)

Business, Marketing

Bachelor of Arts (BA)

Business and marketing go hand in hand, so we created a degree program that combines both fields' best.

B.A. in Digital Media & Communication

University of Saint Joseph

logo University of Saint Joseph

United States of America (USA)

Communication, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

The University of Saint Joseph’s Bachelor of Arts in Digital Media and Communication degree provides you with the critical skills and knowledge needed to excel in today’s dynamic digital world. From graphic design, media production, and web development to marketing communications, the program prepares you to be a professional communicator and storyteller across various media platforms.

English

4 Years

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Bachelor of Arts in Advertising and Marketing

Southwest University of Visual Arts

logo Southwest University of Visual Arts

United States of America (USA)

Business, Marketing and Communications

Bachelor of Arts (BA)

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.

BA in Strategic Communication

Washington and Lee University

logo Washington and Lee University

United States of America (USA)

Communication, Business Administration, Marketing and Communications

Bachelor of Arts (BA)

Students who study Strategic Communication at Washington and Lee benefit from a liberal arts education provided through a professional prism. By offering students the best of both, we prepare them to participate in a democratic society by teaching them to think critically, to communicate clearly, and to fully recognize the role of news, public relations and other forms of media in a free society.

BA in Hospitality Management

Unicaf University (MW)

logo Unicaf University (MW)

Online

United States of America (USA), Greece, Romania, United Kingdom, Egypt, Ghana, Malawi, Mauritius, Kenya, Nigeria, Somalia, Zambia, Jordan

Business, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree is essential for all those wishing to follow a path in the hospitality and tourism industry. The hospitality industry and associated services is a huge and dynamic sector with excellent prospects and opportunities. The degree provides the students with all the necessary knowledge, leadership, analytical and communication skills and prepares them to engage successfully in this demanding sector of the economy. It provides the student with the necessary tools to add value to any organization operating in the hospitality industry. Upon completion students will be able to understand in depth the forces and the challenges that drive such a dynamic sector and will be able to interact effectively with any organization in the industry.

English

4 Years

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BACHORLOR OF ARTS IN Strategic Communication

Everett Community College

logo Everett Community College

United States of America (USA)

Communication, Business, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

Students studying integrated strategic communication learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and their publics. Coursework in the program emphasizes theoretically grounded, data-based decision-making to problem solve and innovate.

Bachelor of Arts COMMUNICATION

Nichols College

logo Nichols College

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

A Nichols Communication degree prepares students for dynamic careers in media, journalism, social media, marketing or writing. In this program, you'll be immersed in the hands-on development of communication skills, including video skills through the use of our green screen room and editing suite. And you'll do it while examining the growing role of media and social media in society and business.

Bachelor of Arts in Television and Digital Media

Barry University College of Arts and Sciences

logo Barry University College of Arts and Sciences

United States of America (USA)

Communication, Film Studies, Digital Marketing

Bachelor of Arts (BA)

The Bachelor of Arts in Television and Digital Media opens a world of opportunity in today's complex and interrelated media fields. You will learn skills such as reporting, writing, anchoring, producing, directing, and editing for traditional media such as radio and television, and how these skills are applied within social media and the Internet.

Bachelor of Arts in Sport Management

Belmont Abbey College

logo Belmont Abbey College

United States of America (USA)

Business Administration, Marketing, Hospitality Management, Sports Management

Bachelor of Arts (BA)

The sport management faculty is committed to modeling and encouraging the further development of honesty, integrity, and virtue in our students. Focused on developing the whole student in mind, body, and spirit, Belmont Abbey College is the ideal place to prepare for your career in sports management. We aim to form students who can integrate skills and knowledge of the sports industry with the values of our liberal arts curriculum. As a result, we produce both talented and principled professionals in the field of sport management.

English

4 Years

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Bachelor of Arts (BA), Marketing, United States of America (USA)

A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

In the United States of America, higher education is highly valued with a wide range of accredited universities and business schools offering diverse degree programs. Students can choose from traditional universities, online programs, and specialized institutions to pursue their educational goals. The US education system is known for its innovation, research opportunities, and global networking possibilities.