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60 Best Marketing Bachelor of Arts (BA) Degree Programs in United States of America (USA) for 2024

Find the most comprehensive list of top Marketing Bachelor of Arts (BA) Degree programs in United States of America (USA) for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

Only online courses

BA in Hospitality Management

Unicaf University (MW)

logo Unicaf University (MW)
Devices icon

Online

United States of America (USA), Greece, Romania, United Kingdom, Egypt, Ghana, Malawi, Mauritius, Kenya, Nigeria, Somalia, Zambia, Jordan

Business, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree is essential for all those wishing to follow a path in the hospitality and tourism industry. The hospitality industry and associated services is a huge and dynamic sector with excellent prospects and opportunities. The degree provides the students with all the necessary knowledge, leadership, analytical and communication skills and prepares them to engage successfully in this demanding sector of the economy. It provides the student with the necessary tools to add value to any organization operating in the hospitality industry. Upon completion students will be able to understand in depth the forces and the challenges that drive such a dynamic sector and will be able to interact effectively with any organization in the industry.

English

4 Years

Bachelor of Arts in Sport Management

Belmont Abbey College

logo Belmont Abbey College

United States of America (USA)

Business Administration, Marketing, Hospitality Management, Sports Management

Bachelor of Arts (BA)

The sport management faculty is committed to modeling and encouraging the further development of honesty, integrity, and virtue in our students. Focused on developing the whole student in mind, body, and spirit, Belmont Abbey College is the ideal place to prepare for your career in sports management. We aim to form students who can integrate skills and knowledge of the sports industry with the values of our liberal arts curriculum. As a result, we produce both talented and principled professionals in the field of sport management.

English

4 Years

Bachelor of Arts (BA) in Communications & Media Technologies

Academy of Art University

logo Academy of Art University
Devices icon

Online

United States of America (USA)

Communication, Journalism, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

The School of Communications & Media Technologies BA program provides a dynamic education of essential modern media skills including foundations in storytelling, broadcasting, journalism, and mobile platforms. Under the guidance of industry experts, students learn to shoot, edit, write, and host their own productions, and use the latest technologies to stream and broadcast them.

English

4 Years

BA in Integrated Marketing and Communications

Keiser University Flagship Campus

logo Keiser University Flagship Campus

United States of America (USA)

Business, Marketing and Communications

Bachelor of Arts (BA)

In the BA in Integrated Marketing and Communications, you will receive a highly beneficial blend of modern marketing, professional communications, and business practices rarely found in one major.

English

4 Years

Bachelor of Arts in Sports Management

Graceland University

logo Graceland University

United States of America (USA)

Business Administration, Marketing, Hospitality Management, Sports Management

Bachelor of Arts (BA)

As one of our most popular majors offered within our C.H. Sandage School of Business, Graceland’s sport management program will prepare you for an exciting career in the sports industry. Whether you’re looking to focus directly on sport management or are curious about sport administration or even sport marketing, our classes and curriculum, hands-on learning, and internship opportunities will set you up for success both on and off the field.

English

4 Years

Bachelor of Arts in Digital Content Creation

Graceland University

logo Graceland University

United States of America (USA)

Communication, Arts, Film Studies, Design, Graphic Design, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

As a digital content creator, you can be at the forefront of modern digital marketing. The digital media landscape is rapidly and constantly changing. As a professional content creator, you will need more than just the ability to produce a single type of content; you will have to understand the how and why of using a variety of media platforms together and then having the skills to produce compelling content across the entire range of digital media ranging from video and podcasts to social media, email, and websites.

English

4 Years

Bachelor of Arts in Marketing

Graceland University

logo Graceland University

United States of America (USA)

Communication, Business, Marketing

Bachelor of Arts (BA)

Whether you want to release the next cutting-edge home electronic device, change the lives of children through a nonprofit or build excitement for a summer blockbuster movie, marketing plays a critical role in the success of any organization. A strong understanding of marketing principles will be beneficial for anyone interested in starting their own business or working in a leadership role in a company. The ethical use of marketing is not to confuse or spin but to match the right message with the right people at the right time.

English

4 Years

Bachelor of Arts (BA) in Marketing

Loras College

logo Loras College

United States of America (USA)

Communication, Business, Marketing

Bachelor of Arts (BA)

The Marketing program at Loras combines active learning and real experiences with a flexible curriculum and an integrated global perspective. As a Marketing major, you’ll combine active learning and real experiences with a flexible curriculum incorporating an integrated global perspective. This produces well-prepared and valued graduates to meet employment demand that’s expected to rise by about 30% for marketing roles through 2022.

English

4 Years

Bachelor of Arts (BA) in Sport Management

Loras College

logo Loras College

United States of America (USA)

Business Administration, Marketing, Hospitality Management, Sports Management

Bachelor of Arts (BA)

Get a Sport Management major from one of the leading programs in the Midwest. Our Sport Management students have the opportunity to network with sports business professionals across the nation through regional and national conferences, competitions, and course-related trips. The dynamic curriculum, dedicated faculty, and experiential learning opportunities allow students to develop sports industry knowledge, ethical decision-making, and high-level communication skills.

English

4 Years

Bachelor of Arts (BA) in Business Administration

Loras College

logo Loras College

United States of America (USA)

Business and Economics, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The majors in Business at Loras have become some of the most popular and in-demand programs available. Although the largest academic division on campus, we strive to personalize your experience to your chosen emphasis.

English

4 Years

Bachelor of Arts (BA) in Public Relations

Loras College

logo Loras College

United States of America (USA)

Communication, Business, Marketing and Communications

Bachelor of Arts (BA)

The Public Relations major at Loras prepares students to work in a variety of professional fields including entertainment, politics, event planning, sports promotion, and community relations. Students learn the necessary skills to complete amazing internships, conduct relevant research, understand audiences, and secure future employment. Additionally, students have access to a digital learning lab with creative computer software programs to prepare them for the ever-changing technological expectations of the industry.

English

4 Years

Bachelor of Arts in Strategic Communication

Hardin-Simmons University

logo Hardin-Simmons University

United States of America (USA)

Communication, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

Our Strategic Communication Degree is designed to equip students to apply communication strategies in a variety of organizational settings, to integrate multi-disciplinary communication tools and techniques, and to engage people with organizational messages in face-to-face conversations and through mediated platforms, both traditional and social.

English

4 Years

Bachelor of Arts in Communication

Southwest Baptist University

logo Southwest Baptist University

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

Employers consistently report that excellent oral and written communication skills are the most desirable abilities in potential employees. By studying communication at SBU, you will become well-versed in the foundational communication theory and practices that will equip you to be prepared for a wide variety of potential career paths. Many communication alumni go on to pursue further education and have had significant success at graduate schools.

English

4 Years

B.A. in Digital Media & Communication

University of Saint Joseph

logo University of Saint Joseph

United States of America (USA)

Communication, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

The University of Saint Joseph’s Bachelor of Arts in Digital Media and Communication degree provides you with the critical skills and knowledge needed to excel in today’s dynamic digital world. From graphic design, media production, and web development to marketing communications, the program prepares you to be a professional communicator and storyteller across various media platforms.

English

4 Years

Bachelor of Arts in Communication

California State University, Fresno

logo California State University, Fresno

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

Our aim is to prepare students to understand and provide leadership in a competitive communication-oriented society. We offer a balance of humanistic and scientific instruction in communication skills people need to function effectively in teaching, business, law, nonprofit organizations, public service and administration, public relations, government, and management. Outside the workplace, these skills will also enhance students' ability to be active in civic engagement and community service. Our program requires a comprehensive understanding of the breadth and depth of the communication discipline, as well as its major theoretical frameworks and research methodologies. The major and minor emphasize how this theoretical knowledge is applied in specific contexts ranging from personal relationships to professional organizations to public advocacy. Students investigate problems in diverse cultural settings, which makes the San Joaquin Valley - with its tremendous ethnic diversity - an ideal location for study.

English

4 Years

Bachelor of Arts in Hospitality Management

Mercyhurst University

logo Mercyhurst University

United States of America (USA)

Business, Management, Marketing, Hospitality Management

Bachelor of Arts (BA)

Be a part of the largest and fastest-growing industry in the world! The hospitality/tourism industry is considered the world's largest industry and is expected to grow by double digits in the near future. With this growth comes great opportunities to enter this fast-paced, exciting field at a management level.

English

4 Years

BA in Visual Communication & Digital Media Arts Major

Bowie State University College of Arts and Sciences

logo Bowie State University College of Arts and Sciences

United States of America (USA)

Communication, Arts, Design, Digital Marketing

Bachelor of Arts (BA)

As advancements in new media continue to quickly emerge, industry leaders need problem-solvers who can fuse creative talent, research, visual culture and technology to provide innovative approaches to design, communication and media production. If you’ve ever imagined designing magazines, developing your own fashion line, or producing your own film or even creating your own animated production, Bowie State’s visual communication and digital media arts (VCDMA) program will give you the creative and technical foundation you need to excel. VCDMA offers five concentrations in Advertising Design, Animation & Motion Graphics, Digital Cinema & Time-Based Media, Digital Media Arts and Fashion Design and specialized minors, including Maryland’s first program in hip-hop studies and visual culture.

English

BUSINESS ENTREPRENEURSHIP

Simmons - College Of Kentucky

logo Simmons - College Of Kentucky

United States of America (USA)

Business, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The Bachelor of Arts in Business Entrepreneurship serves the Simmons College of Kentucky mission of “educating people in the urban context through strong academic and professional programs” by focusing on how one can become self-employed and or how one grow an existing business.

English

BACHELOR OF BUSINESS ADMINISTRATION: MARKETING

LeTourneau University

logo LeTourneau University

United States of America (USA)

Business, Marketing

Bachelor of Arts (BA)

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development, and design. Our marketing students develop skills necessary for strategic planning, research, utilization of current technology, and a global perspective. But we take it a step further with internship opportunities that provide the ultimate experience to prepare students for their careers.

English

Bachelor of Arts in Communication

Trine University

logo Trine University

United States of America (USA)

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

Everyone has a story to tell. With Trine University’s Bachelor of Arts with a major in communication, you can help tell it better.

English

4 Years

1-20 su 60

Bachelor of Arts (BA), Marketing, United States of America (USA)

A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

In the United States of America, higher education is highly valued with a wide range of accredited universities and business schools offering diverse degree programs. Students can choose from traditional universities, online programs, and specialized institutions to pursue their educational goals. The US education system is known for its innovation, research opportunities, and global networking possibilities.