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14 Best Marketing Bachelor of Arts (BA) Degree Programs in Germany for 2024

Find the most comprehensive list of top Marketing Bachelor of Arts (BA) Degree programs in Germany for 2024. Our selection is tailored to help you excel in your chosen field with the best educational institutions.

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Field of study

Where to study

Course type

Only online courses

BA (Hons) Music Business

BIMM University

logo BIMM University

United Kingdom, Germany, Ireland

Music, Business, Marketing

Bachelor of Arts (BA)

Nurture your creative flair and build core skills as a music business entrepreneur in this exciting and growing industry. With BA (Hons) Music Business, you’ll have opportunities to expand your knowledge of the industry across a wide range of subject areas. You will develop an understanding of a broader business context, too, focusing on planning and forecasting, financing, creativity and digital marketing.

English

3 Years

BA (Hons) Acting for Stage, Screen & Digital Media

BIMM University

logo BIMM University

United Kingdom, Germany

Arts, Film Studies, Digital Marketing

Bachelor of Arts (BA)

The BA (Hons) Acting for Stage, Screen & Digital Media undergraduate course offers rigorous and multi-faceted training that prepares you for the demands of the professional acting industry. Through our range of specialist creative and artistic modules, you will graduate prepared for the ever-evolving requirements placed upon the contemporary actor.

English

3 Years

BA (Hons) Business Management (Marketing) with Foundation Year

Arden Study Centre, Berlin

logo Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

English

4 Years

BA (Hons) Business Management (Marketing)

Arden Study Centre, Berlin

logo Arden Study Centre, Berlin

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

English

3 Years

BA Business Administration | International Management & Marketing

Berlin International University of Applied Sciences

logo Berlin International  University of Applied Sciences

Germany

Business Administration, Marketing, International Business

Bachelor of Arts (BA)

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

English

3 Years

Bachelor Marketing and Sales Management (BA)

AKAD University

logo AKAD University
Devices icon

Online

Germany

Business, Management, Marketing

Bachelor of Arts (BA)

More and more companies are expanding their sales. No wonder! Because in the markets, the digitization of production processes will make the production processes more homogenous and the focus will shift to marketing and sales. There are exciting fields of activity. For sales professionals who also have a broad marketing know-how, there are great opportunities.

German

3 Years

B.A. in International Tourism Management

Deggendorf Institute of Technology

logo Deggendorf Institute of Technology

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

This degree will teach students broad and methodological expertise through practical teaching on the basis of economic fundamentals. The specifics of business and tourism, key skills, implementation competence and the ability to innovation will be developed. Students will acquire social and international skills, enabling them to competently and safely manage the complex and cross-cultural environment of tourism and in particular health and medical tourism. In light of the increasing globalisation of the tourism industry, we place great importance on the development of our students' language skills.

English

3 Years 6 Months

BA (Hons) Music Production

BIMM University

logo BIMM University

Germany

Arts, Music, Digital Marketing

Bachelor of Arts (BA)

Our BA (Hons) Music Production course gives you the chance to create music and sound in a variety of contexts. As well as addressing the ‘how?’ of music and sound production, the course also tackles the ‘why?’; providing students with a deeper understanding of philosophies, workflows, and future-proof technical approaches to music and sound production.

English

3 Years

BA International Tourism Management

Fachhochschule Westküste

logo Fachhochschule Westküste

Germany

Business Administration, Hospitality Management, Marketing and Communications

Bachelor of Arts (BA)

The ITM bachelor's program offers a wide range of options so that you can design your studies individually. The advantage: A course of study tailored to your own needs and professional ideas. The ITM course focuses on economic and global relationships in the field of tourism.

German

3 Years

BA in Communication Management

DEKRA Hochschule für Medien

logo DEKRA Hochschule für Medien

Germany

Communication, Business Administration, Management, Marketing

Bachelor of Arts (BA)

The program Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

German

3 Years

Bachelor of Arts Media & Media Management

Diploma University of Applied Sciences

logo Diploma University of Applied Sciences
Devices icon

Online

Germany

Communication, Business Administration, Marketing and Communications

Bachelor of Arts (BA)

With the distance study "media economy and media management" (technical study consultation after consultation: medienwirtschaft@diploma.de) the DIPLOMA university created a study concept, which meets the requirements of media creators and media users alike: The combination of business administration, sociology and journalism makes the graduates of the Studied media allrounders who are in great demand by media companies in the online, print, radio and TV and film industries.

German

3 Years

Bachelor of Business Administration with Marketing Management Specialization

NBS Northern Business School

logo NBS Northern Business School

Germany

Business Administration, Marketing

Bachelor of Arts (BA)

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

German

3 Years 6 Months

Bachelor International Business Communication (BA)

AKAD University

logo AKAD University
Devices icon

Online

Germany

Communication, Business, Marketing

Bachelor of Arts (BA)

With the AKAD study program "International Business Communication" you lay the foundation for your career as an expert in business-related communication. Due to its interdisciplinary nature, the distance learning program qualifies you for various occupational fields.

German

3 Years

BA in Digital Communications

EU Business School

logo EU Business School

Spain, Germany

Communication, Digital Marketing

Bachelor of Arts (BA)

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication.

English

3 Years

Bachelor of Arts (BA), Marketing, Germany

A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Germany is known for its high-quality education system, offering a wide range of accredited degrees in various fields. With top-ranked universities and business schools, students in Germany have access to excellent academic programs, research opportunities, and industry connections. The country's focus on innovation and practical learning makes it an attractive destination for students seeking quality higher education.