Best Marketing Bachelor of Arts (BA) Degree Programs in China 2024

Bachelor of Arts in Advertising

Hubei University

China

Business, Marketing and Communications, Digital Marketing

Bachelor of Arts (BA)

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

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BA Arts, Technology and Entertainment

Xi'an Jiaotong-Liverpool University

China

Arts, Fine Arts, Design, Digital Marketing

Bachelor of Arts (BA)

Following XJTLU’s exciting and innovative Syntegrative Educational Model, this programme is an equal collaboration between the University and its industry partner, China Culture and Media Group Zhong Chuan Fortune, at the School of Cultural Technology in XJTLU Entrepreneur College (Taicang).

English

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BA Digital Media Arts

Xi'an Jiaotong-Liverpool University

China

Communication, Arts, Design, Digital Marketing

Bachelor of Arts (BA)

BA Digital Media Arts is an intense, practice-based, and technology-driven programme where you will create digital content for media consumption. Your practice will be related to motion design, compositing, creative coding, and visual effects (VFX).

English

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BA Media and Communication Studies

Xi'an Jiaotong-Liverpool University

China

Communication, Journalism, Marketing and Communications

Bachelor of Arts (BA)

The BA Media and Communication Studies is a comprehensive programme consisting of three pathways (digital media, journalism and PR, and film studies) that enables you to engage critically with a diverse range of media practices.

English

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BA Marketing

Xi'an Jiaotong-Liverpool University

China

Business, Marketing, Digital Marketing

Bachelor of Arts (BA)

As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.

English

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Bachelor of Arts (BA), Marketing, China

A Bachelor of Arts (BA) degree is a versatile undergraduate program that offers a broad education in the humanities, social sciences, and liberal arts. Students can choose from a wide range of majors, including literature, history, psychology, and more. This degree provides critical thinking skills, cultural awareness, and communication abilities, preparing graduates for various career paths.

Marketing is a dynamic field of study that focuses on understanding consumer behavior, market trends, and strategic communication to promote products or services. Students in this field learn about market research, branding, advertising, and digital marketing strategies to effectively reach target audiences and drive business growth.

Education in China is highly valued, with a strong emphasis on academic excellence and rigorous testing. The country boasts top universities like Tsinghua and Peking University, offering a wide range of programs from engineering to business. Chinese students often compete fiercely for spots in prestigious institutions, reflecting the importance placed on education in Chinese society.

5 Best Marketing Bachelor of Arts (BA) Degree Programs in China for 2024

Bachelor of Arts in Advertising

BA Arts, Technology and Entertainment

BA Digital Media Arts

BA Media and Communication Studies

BA Marketing

Bachelor of Arts (BA), Marketing, China